What is happening in the world of AR? Well Verizon is releasing a Mixed Reality headset, Shutterstock goes AR and you can now Google objects and text around you!
Google Lens, Google’s powerful AI-driven visual search app has gotten new features added to it, making it all that more powerful. It started out identifying objects and photos - you basically Google the world you see around you. Now with natural language processing added, as well as image recognition, text and words can be equally searched for. New Pixel and Sony phones have Google Lens integrated into the phone, meaning a separate app would not be needed. Just like the AR features of Google Maps, this is the kind of AR we can see integrated with all smartphone cameras, directly connecting the real-world and the digital.
Telecom giant Verizon has partnered up with Mixed Reality hardware company ThirdEye Gen, set to release their first 5G smart glasses. As the rollout of 5G promises to unlock a lot for all immersive tech, increased loading speed for graphics or live events, these smart glasses will soon work where there is no wifi and are also claimed to be the smallest MR glasses so far. The glasses retail for a few thousand are now available for preorder. With a price tag like that, they are not consumer ready yet, but a good pair of MR glasses might just replace certain VR or AR headset contenders..
Stock photo mega-site Shutterstock has recently added an AR tool in their iOS app called “View in Room”, which enables users to preview all of their 250 million images into the physical environment that surrounds them giving users the option to review the image in their space before buying the pic license. Previewing products is one of the most common uses for AR and one major company after the other implementing it, what have we yet to see augmented, one might ask.
Holograms in various formats have been used by artists at festivals and concert, the most famous being a hologram of Tupac at Coachella 2012, now others are also seeing value beyond entertainment. American presidential candidate Andrew Young has announced he will be making use of 3D hologram to remotely campaign at his key states, allowing him to be at two or more places at a time. Part of the speech would be played from a recording, but he would also beam into answers questions live.
Me trying out being a hologram with hologram Tupac 👍 pic.twitter.com/IclQvAa27z— Andrew Yang (@AndrewYang) April 11, 2019
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