What is new in the ever-evolving and progressing world of AR? Fighting world hunger, pest control and rock climbing of course!
Norwegians startup Ludenso takes on Magic Leap and Hololens with their new $99 smartphone-based headset MagiMask. Ludenso started a Kickstarter campaign for its mobile device AR headset (HDM), which within days passed the Kickstarter mark. Even though you need your smartphone for viewing the AR content, it optimises the smartphone's pixel use, giving you a full-field, crystal clear AR experience. Furthermore, content ha been produced for the headset for seamless AR viewing.
The United Nations has jumped on the AR bandwagon and plans to use AR for an exhibition launched at the World Economic Forum in Davos, Switzerland. The exhibit will take viewers to three countries - South Sudan, Bangladesh and Jordan - to learn of challenges faced there and how they are resolved with technology. In the experience, the viewer will see both information presented of current geopolitical challenges or cost of food, as well as voiceovers from interviews done of those using the technology.
Recreational activity AR brought to the masses through Pokemon Go is seeing a boost in use in everything from rock climbing to skiing. This means blending technology with traditional outdoor sport, here seen in AR enhanced rock climbing, a concept pioneered by Massachusetts-based startup Randori. Augmented reality is projected onto the wall including time trials for specific parts as well as hitting or avoiding specific spots on the wall.
VR content pioneer Jaunt, recently making headlines with their livestreamed volumetric video solution, are shifting the company’s focus away from VR to fully engage in AR and XR creation technologies. This means laying off a large portion of staff as well. Jaunt as secured investments for over 100 million from companies like Disney, Sky and Axel Springer.
Another fun demo creation for Magic Leap gives AR the silliness it needs to entice the masses. The game, Wingnut AR Pest Control, makes you the exterminator, all narrated with dark humour by a British accented man. Although Magic Leap for the time-being is not the device to purchase for fun-only, it hopes to ignite creativity around “spatial computing”, blending physical and digital worlds and opening up worlds of possibilites.
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