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    AR Weekly | August 14 | 2020

    Posted by Liisa Mathlin on 14.8.2020

    The global lockdown has increased the need for virtual entertainment, and that's what we'll get. Muse announces a mixed reality virtual stadium experience, Burning Man extends the reality even more, and Nreal's MR glasses shipping this month in Korea on AR Weekly.

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    Topics: AR News, AR Technology, Entertainment

    State of AR glasses, smart glasses & wearables in 2020

    Posted by Liisa Mathlin on 13.8.2020

    In the year 2020, we have seen quite a progress in the AR wearables. With many AR, MR, and smart glasses already out there, and many more to come shortly, we offer you an extensive overview of the current state and the near future of cool eyewear!

    This is the first edition of our AR glasses roundup including every AR/MR wearable currently on the market and coming soon. We didn't include any VR headsets. The glasses are sorted by category, and wrapped up in a table at the end of this post, including availability. If we missed something, please send us a message, and we'll include them in the next update of our roundup!

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    Topics: AR Technology

    How does photogrammetry work? 3D content creation made easy.

    Posted by Liisa Mathlin on 6.8.2020

    AR content is excellent in luring in customers and engaging them in your brand storytelling. Creating AR content might be challenging if you don't have the know-how for 3D and coding.

    Luckily, there is a technology that makes creating 3D AR content easier – enter photogrammetry. 

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    Topics: AR Technology

    Why is augmented reality better than virtual reality?

    Posted by Liisa Mathlin on 9.7.2020

    Augmented reality (AR) might often get confused as virtual reality (VR). What is the difference between augmented reality and virtual reality? They're both technologies used by a niche industry of entertainment or gaming and are experienced through funny-looking goggles. Well, not quite so.

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    Topics: AR Technology

    Ready, set, go! Augmented reality for beginners

    Posted by Liisa Mathlin on 11.6.2020

    Are you new to augmented reality? Have you heard the term, but not really know what it means? Maybe you're interested in the possibilities of AR, but not quite sure where to begin? Then this article is for you!

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    Topics: AR Technology

    Augmented reality portal recreates prohibition time café

    Posted by Frida Gullichsen on 20.12.2019

    A 1920’s prohibition time coffee shop, le Chat Doré, was brought to life with an augmented reality portal at the Amos Rex Art Museum in Helsinki.

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    Topics: Culture, AR Technology

    What is WebAR? – the basics you should know

    Posted by Frida Gullichsen on 25.9.2019

    WebAR, or as we like to call it, browser-based AR, is augmented reality that can be experienced from a mobile browser, straight from your smartphone. Why is this such a big deal?

    Because while WebAR means no applications – it also means a more seamless experience for consumers. Augmented reality available from every smartphone browser without app installs. Count me in!

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    Topics: AR Technology

    The intelligent design of a digital multiverse – The AR Cloud

    Posted by Tommi Merelin on 27.6.2019

    Imagine a parallel digital universe. A place where anything is possible and everything can be anything. You can see what others can't, or participate together in the same dimension. You could switch your vision from work to navigation to gaming to socializing with a flick of a switch. This will be the future, as there is a multitude of companies and organizations developing such an environment. It is called the AR Cloud. What will this parallel reality be like?

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    Topics: Arilyn, AR Technology

    Augmented audio - the importance of sound in AR

    Posted by Frida Gullichsen on 12.6.2019
    Augmented reality is a concept most are familiar with, most having experienced it in the form of a facial filter on social media, by interacting with 3D objects like furniture or through Pokemon Go. These all involve interacting with augmented reality through visual or tactile cues, but what about sound? Audio brings a level of immersion to AR experiences no visual element can.
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    Topics: AR Technology

    Art gate - step into the virtual gallery

    Posted by Frida Gullichsen on 6.3.2019

    The main hall of a museum closes down for renovation – what happens to the artwork no one gets to see? They come alive in the Art Gate, a virtual gallery to be visited anywhere, anytime. 

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    Topics: Case study, Culture, AR Technology

    About this blog

    How to use AR in efficient brand communication and added engagement

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