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What is webAR? – the basics you should know

Posted by Frida Gullichsen on 25.9.2019

WebAR, or as we like to call it, browser-based AR, is Augmented Reality that can be experienced from a mobile browser, straight from your smartphone. Why is this such a big deal? Because while WebAR means no applications – it also means a more seamless experience for consumers. Augmented Reality available from every smartphone browser without app installs. Count me in!

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Topics: AR Technology

The intelligent design of a digital multiverse – The AR Cloud

Posted by Tommi Merelin on 27.6.2019

Imagine a parallel digital universe. A place where anything is possible and everything can be anything. You can see what others can't, or participate together in the same dimension. You could switch your vision from work to navigation to gaming to socializing with a flick of a switch. This will be the future, as there is a multitude of companies and organizations developing such an environment. It is called the AR Cloud. What will this parallel reality be like?

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Topics: Arilyn, AR Technology

Augmented audio - the importance of sound in AR

Posted by Frida Gullichsen on 12.6.2019

Augmented reality is a concept most are familiar with, most having experienced it in the form of a facial filter on social media, by interacting with 3D objects like furniture or through Pokemon Go. These all involve interacting with augmented reality through visual or tactile cues, but what about sound? Audio brings a level of immersion to AR experiences no visual element can.

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Topics: AR Technology

Art gate - step into the virtual gallery

Posted by Frida Gullichsen on 6.3.2019

The main hall of a museum closes down for renovation – what happens to the artwork no one gets to see? They come alive in the Art Gate, a virtual gallery to be visited anywhere, anytime. 

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Topics: Case study, Culture, AR Technology

The world of Twin Peaks in Augmented Reality

Posted by Frida Gullichsen on 19.2.2019

Arilyn invites you to walk through the red velvet curtains into the Red Room and see the world change around you. This is our tribute to David Lynch, his work and the world he created in Twin Peaks.

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Topics: Case study, AR marketing, AR Technology

Greenpeace uses AR to save the Great Northern Forests

Posted by Frida Gullichsen on 6.8.2018

This summer Greenpeace launched a campaign to save the Great Northern Forests and their importance to us and our climate change fate. The trees and soils of the Northern Forests are the single largest carbon store on Earth’s land surface, and not as renewable as the forest industry lets consumers believe.

Greenpeace decided to use augmented reality to globally raise awareness for the Great Northern Forests and their trees.

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Topics: Case study, AR marketing, AR Technology

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How to use AR in efficient brand communication and added engagement

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