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    AR Weekly | May 7 | 2021

    Posted by Liisa Mathlin on 7.5.2021

    Is AI-powered computer vision getting a sense of common sense? Maybe so, says Facebook.

    Also, you can now turn your friend into a musical instrument and add immersive effects to your Clips videos.

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    Topics: AR News, AR Technology, Entertainment

    AR wearables to attach to your body for more immersive experiences

    Posted by Liisa Mathlin on 4.5.2021

    Augmented reality (AR) enables us to utilize our surroundings better. We can visualize ideas that are difficult to understand and hear sounds that have drowned under all the noise. We can even smell, taste, and feel things that might not physically be near us.

    For the AR content to become genuinely immersive, we need to engage all of our senses. A virtual experience doesn't feel real if it only teases, for example, our vision. 

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    Topics: AR Technology

    AR Weekly | April 30 | 2021

    Posted by Liisa Mathlin on 30.4.2021

    Zoom is making virtual conferencing more immersive!

    Also, Snap plans to take a bite of the AR Cloud cake, and Adidas enters the AR glasses game.

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    Topics: AR News, AR Technology

    Make virtual business real - show&tell in Virtual Showroom

    Posted by Liisa Mathlin on 27.4.2021

    The world has changed drastically in a short time. We are all familiar with virtual group meetings. Either everyone is shouting on top of each other to get their point through, or only one person is talking, and everyone else silently agrees. The outcome in both is the same - no one is actually paying attention.

    We see some light at the end of the pandemic tunnel and hopefully can meet face-to-face sometime soon. However, the pandemic and social distancing have taught us that not all meetings, presentations, and discussions need to happen face-to-face. Even if we can have physical meetings, we probably won't as often as we used to. 

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    Topics: AR marketing, AR Technology

    AR Weekly | April 16 | 2021

    Posted by Liisa Mathlin on 16.4.2021

    Augmented reality helps in preserving history and enables you to create your own trip down the memory-lane.

    Also, a new player enters the AR glasses game, and Audi adds AR to its windshields.

    Read on!

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    Topics: AR News, Culture, AR Technology

    State of AR glasses, smart glasses & wearables in 2021, part 1

    Posted by Liisa Mathlin on 13.4.2021

    In the year 2020, we saw significant progress in AR wearables. 2021 has started strong as well.

    It is time to update our list of state of AR, MR, and smart glasses from last year. A lot is going on, and the future of eyewear looks bright!

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    Topics: AR Technology

    AR Weekly | April 9 | 2021

    Posted by Liisa Mathlin on 9.4.2021

    Find you lost items easily with AR!

    Samsung is releasing a device to help people find their lost items with augmented navigation. Also, musicians promote their new music and themselves in AR, and Google rolls out a range of XR experiments.

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    Topics: AR News, AR Technology, Entertainment

    AR Weekly | April 1 | 2021

    Posted by Liisa Mathlin on 1.4.2021

    Is there a new player coming in the AR smart glasses game? Maybe, and it might be Niantic.

    Google's Live View AR navigation spreads to malls and airports, Snap's Spectacles are getting displays for true AR experience, and Niantic rolls out another AR game.

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    Topics: AR News, AR Technology, Entertainment

    Alma Brand Studio's content marketing services in virtual showroom

    Posted by Liisa Mathlin on 30.3.2021

    In marketing and sales, it's always better to show than tell. The new decade began with an unusual situation, which requires unique and novel ways of showing. And telling.

    To improve the advertising sales, Alma Media designed a virtual showroom. The showroom displays and describes the digital content marketing solutions of Alma Media, one of Finland's leading media houses.

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    Topics: Case study, AR Technology

    AR Weekly | March 26 | 2021

    Posted by Liisa Mathlin on 26.3.2021

    The most valuable part of Art is that it creates an emotional connection between past experiences or future hopes and the environment and its people. That connection is difficult to transform into virtual, but immersive technologies might change things.

    Also, Nintendo and Samsung are making moves to put AR in the hands of the vast audience.

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    Topics: AR News, Culture, AR Technology, Entertainment

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    How to use AR in efficient brand communication and added engagement

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