<img src="https://secure.soma9vols.com/158924.png" alt="" style="display:none;">

    AR Weekly | Sept 25 | 2020

    Posted by Liisa Mathlin on 25.9.2020

    Halloween season is knocking on the door, so what better way to go trick-or-treating than with an AR Ghostbusters game?

    Read More

    Topics: AR News, Packaging, AR Technology, Entertainment

    AR Weekly | September 18 | 2020 | Facebook Connect edition

    Posted by Liisa Mathlin on 18.9.2020

    This week we'll focus on the Facebook Connect event. The event looking to the future of AR and VR was organized online earlier this week.

    Many of the sessions were aimed more towards VR creators and revolved around the new Oculus Quest 2, shipping from October 13th. Still, many interesting insights about AR's tomorrow lay ahead!

    Read More

    Topics: AR News, AR Technology

    AR Weekly | September 11 | 2020

    Posted by Liisa Mathlin on 11.9.2020

    Last week Mario Kart, this week PAC-MAN! Our favorite games from the past are coming to reality.

    Also, the XR field is getting the much-needed privacy framework, a new set of AR glasses arises, and the world's first AR-built motorcycle.

    Read More

    Topics: AR News, Culture, AR Technology, Entertainment

    AR Weekly | September 4 | 2020

    Posted by Liisa Mathlin on 4.9.2020

    Real-life Mario Kart is true!

    And so are a global AR alliance, augmented reality windshield, and yet another AR wine. 

    Read More

    Topics: Consumer goods, AR News, AR Technology, Entertainment

    AR Weekly | August 28 | 2020

    Posted by Liisa Mathlin on 28.8.2020

    Hold your horses - industry giants are on a roll!

    Alibaba debuts AR driving app, Amazon is improving its AR shopping features, Facebook makes changes into the AR/VR organization, and Apple TV+ takes on AR.

    Read More

    Topics: AR News, AR Technology, Entertainment

    AR Weekly | August 14 | 2020

    Posted by Liisa Mathlin on 14.8.2020

    The global lockdown has increased the need for virtual entertainment, and that's what we'll get. Muse announces a mixed reality virtual stadium experience, Burning Man extends the reality even more, and Nreal's MR glasses shipping this month in Korea on AR Weekly.

    Read More

    Topics: AR News, AR Technology, Entertainment

    State of AR glasses, smart glasses & wearables in 2020

    Posted by Liisa Mathlin on 13.8.2020

    In the year 2020, we have seen quite a progress in the AR wearables. With many AR, MR, and smart glasses already out there, and many more to come shortly, we offer you an extensive overview of the current state and the near future of cool eyewear!

    This is the first edition of our AR glasses roundup including every AR/MR wearable currently on the market and coming soon. We didn't include any VR headsets. The glasses are sorted by category, and wrapped up in a table at the end of this post, including availability. If we missed something, please send us a message, and we'll include them in the next update of our roundup!

    Read More

    Topics: AR Technology

    How does photogrammetry work? 3D content creation made easy.

    Posted by Liisa Mathlin on 6.8.2020

    AR content is excellent in luring in customers and engaging them in your brand storytelling. Creating AR content might be challenging if you don't have the know-how for 3D and coding.

    Luckily, there is a technology that makes creating 3D AR content easier – enter photogrammetry. 

    Read More

    Topics: AR Technology

    Why is augmented reality better than virtual reality?

    Posted by Liisa Mathlin on 9.7.2020

    Augmented reality (AR) might often get confused as virtual reality (VR). What is the difference between augmented reality and virtual reality? They're both technologies used by a niche industry of entertainment or gaming and are experienced through funny-looking goggles. Well, not quite so.

    Read More

    Topics: AR Technology

    Ready, set, go! Augmented reality for beginners

    Posted by Liisa Mathlin on 11.6.2020

    Are you new to augmented reality? Have you heard the term, but not really know what it means? Maybe you're interested in the possibilities of AR, but not quite sure where to begin? Then this article is for you!

    Read More

    Topics: AR Technology

    About this blog

    How to use AR in efficient brand communication and added engagement

    We strive to make augmented reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

    We create case studies, guides and how-tos so you can make most of augmented reality. Subscribe to get the latest content straight to your inbox freshly once a week.

    If you have any suggestions on what kind of content we should make to help you on your path, please send us a message. We read each and every one of your suggestions because we are creating content for you.

    Subscribe Here!

    Recent Posts