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    AR Weekly | October 23 | 2020

    Posted by Liisa Mathlin on 23.10.2020

    This week we're on a search for great AR applications, once again. Google and Amazon are both leveling up their game on search bars. 

    Search is easier also in Mercedes-Benz's new S-Class car, with an augmented reality windshield! We did write about this a few weeks back, but it just goes too well with the other search-themed content we have!

    Also, brand new Christmas chocolate flavors with AR experiences become available to search soon.

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    Topics: Consumer goods, AR News, AR Technology

    AR Weekly | September 4 | 2020

    Posted by Liisa Mathlin on 4.9.2020

    Real-life Mario Kart is true!

    And so are a global AR alliance, augmented reality windshield, and yet another AR wine. 

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    Topics: Consumer goods, AR News, AR Technology, Entertainment

    Engaging brand experience with AR on water bottle packaging

    Posted by Liisa Mathlin on 29.7.2020

    Aqua d'Or wanted young urban adults and digital natives to engage with their brand. More specifically, with their limited-edition holiday season product Sparkles, flavored sparkling water. A visible campaign to spar brand engagement was needed, so what better than to organize a competition in augmented reality!

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    Topics: Case study, Consumer goods, Packaging, AR marketing

    Branded face filter holiday greeting hidden in WebAR

    Posted by Liisa Mathlin on 22.7.2020

    Under the Christmas of 2019 Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.

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    Topics: Case study, Consumer goods, Packaging, AR marketing

    Recycling gamified with augmented reality

    Posted by Liisa Mathlin on 26.5.2020

    Recycling and circular economy have raised their heads in the past few years. With more recycling options and tools, it may feel overwhelming to know what package goes to which bin, and people are hoping for companies to lead the way. Arla and UPM are stepping up as trailblazers in showing that recycling is both easy and fun.

    In Recycling Buddies Arla and UPM joined with Youtuber Roni Back to teach children about recycling and the importance of our everyday actions. Previously presented Aamu the cat takes a new adventure with Luonto+ birds in the augmented world of recycling.

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    Topics: Case study, Consumer goods, Packaging

    Eurovision tryouts in a milk carton

    Posted by Frida Gullichsen on 11.10.2019
    To us all Europeans, the Eurovision song contest has been something to look forward and to cheer on every spring. In the last few years, the contest has been losing interest among the young audience. So, how to engage the young audience back to this continent-wide concept?
     
    A great example of utilizing a unique advertising space, the milk carton, in partnership with Estonian milk company Tere, highlighting the contestants of the annual song competition Eesti Laul - the Estonian tryouts for the Eurovision song contest.
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    Topics: Case study, Consumer goods, Packaging

    Augmented Easter egg breaks records

    Posted by Frida Gullichsen on 19.6.2019

    When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented surprise chocolate egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

    An AR experience featuring an animated panda was developed for candy brand Panda and Orkla, leading supplier of branded consumer goods.

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    Topics: Case study, Consumer goods, AR marketing

    Arilyn ♥︎ CCL Labels

    Posted by Tommi Merelin on 15.3.2019

    Arilyn has signed an agreement with Canadian label giant CCL, the world’s largest Labels & speciality packaging manufacturer. The cooperation means that CCL will develop, market and sell AR & VR Immersive Connected Packaging services, implemented with Arilyn’s technology.

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    Topics: Consumer goods, AR News, Packaging

    AR enhanced Huawei event

    Posted by Frida Gullichsen on 7.11.2018

    Events are a great way to connect with an audience and present a product. When you interact face-to-face, you'll get the chance to make an impact. However, there's no way you can meet personally with every attendee. So, how can you make a true impact without chit-chatting?

    Arilyn was chosen to bring augmented reality to Huawei's “Who is Huawei” event. The event was aimed at exhibiting the company's past, present and future to the international press. Arilyn was featured heavily in all aspects of the event, beginning with the initial invitation, sent to 80 specially-selected journalists.

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    Topics: Case study, Consumer goods, AR marketing, Culture

    Augmented soccer carton

    Posted by Frida Gullichsen on 27.8.2018

    The every-day products have their stable consumer base, that is reliable. Sometimes though, a little shake-up is in place to find new customers and to remind the existing ones, why they should stick with your product. Arla took a chance with an AR campaign.

    Aamu the cat, who lives in Arla’s milk cartons, went on a football-themed adventure this World Cup summer of 2018. A football field with a goal and Aamu as a goalie appeared from the carton, inviting everyone to try their goal-scoring skills. High points got a place in the national hall of fame a scored goals also unlocked accessories for Aamu to wear in the next game.

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    Topics: Case study, Consumer goods, Packaging

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