Arilyn was chosen to bring Augmented Reality to Huawei's “Who is Huawei” event. The event was aimed at exhibiting the company's past, present and future to the international press. Arilyn was featured heavily in all aspects of the event, beginning with the initial invitation, sent to 80 specially-selected journalists.
Topics: Case study, Consumer goods, Events, Brand marketing
In an August number of Aku Ankka, the Finnish equivalent to Donald Duck, a story featuring a cartoon look-alike of Finnish superstar Sanni was revealed. The story also featured augmented panels hiding a real life Sanni and a competition to win tickets to her upcoming Arena show.
Topics: Case study, Consumer goods, Storytelling, Print media
Aamu the cat, who lives in Arla’s milk cartons, went on a football-themed adventure this World Cup summer. A football field with goal and Aamu as a goalie appeared from the carton, inviting everyone to try their goal-scoring skills. High points got a place in the national hall of fame a scored goals also unlocked accessories for Aamu to wear in the next game.
Topics: Case study, Consumer goods
Helsingin Sanomat highlighted important social issues and quality journalism with a poster-based campaign.
Topics: Case study, Consumer goods, Journalism, Helsinki, Publishing
The most expensive film ever made in Finland, the Unknown Soldier, is an iconic film based on the book of the same name. Pictures from the movie were printed on Valio milk cartons and through the use of Arilyn, the milk cartons transformed into a live preview of the film.
Topics: Case study, Consumer goods, Cinema
Many young adults don’t drink milk - and they don’t listen to their parents - but they do listen to music! The solution was to bring music to milk cartons. The songs of Eesti Laul, the Estonian tryouts for the Eurovision Song Contest, were a perfect opportunity for promoting milk consumption.
Topics: Case study, Consumer goods, Packaging
Arilyn helped with the launch of the new Huawei P20 mobile phone by creating an augmented reality retail experience. The retail concept was launched in 12 countries across EMEA. With the help of augmented reality, the consumer could take a closer look at all the fine details and cool features of the new device while in-store.
Topics: Case study, Retail, Consumer goods
Aamu the cat dreams of being a cow. Aamu lives in a milk carton and leaps from the milk carton onto the breakfast table to interact with the user and to be adored. Over the course of several days, Aamu develops from a small kitten to a fully-grown cat and learns new tricks on the way - even how to moo!
Topics: Case study, Consumer goods, Packaging