Aqua d'Or wanted young urban adults and digital natives to engage with their brand. More specifically, with their limited-edition holiday season product Sparkles, flavored sparkling water. A visible campaign to spar brand engagement was needed, so what better than to organize a competition in augmented reality!
Under the Christmas of 2019 Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.
Recycling and circular economy have raised their heads in the past few years. With more recycling options and tools, it may feel overwhelming to know what package goes to which bin, and people are hoping for companies to lead the way. Arla and UPM are stepping up as trailblazers in showing that recycling is both easy and fun.
In Recycling Buddies Arla and UPM joined with Youtuber Roni Back to teach children about recycling and the importance of our everyday actions. Previously presented Aamu the cat takes a new adventure with Luonto+ birds in the augmented world of recycling.
When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented surprise chocolate egg ended up taking Easter by storm with almost half a million scans in just a few weeks.
Arilyn has signed an agreement with Canadian label giant CCL, the world’s largest Labels & speciality packaging manufacturer. The cooperation means that CCL will develop, market and sell AR & VR Immersive Connected Packaging services, implemented with Arilyn’s technology.
Events are a great way to connect with an audience and present a product. When you interact face-to-face, you'll get the chance to make an impact. However, there's no way you can meet personally with every attendee. So, how can you make a true impact without chit-chatting?
Arilyn was chosen to bring augmented reality to Huawei's “Who is Huawei” event. The event was aimed at exhibiting the company's past, present and future to the international press. Arilyn was featured heavily in all aspects of the event, beginning with the initial invitation, sent to 80 specially-selected journalists.
In the times of digitalization, comic books, or books in general, are losing their audience. The physical entertainment providers need to find new ways to engage their audience, and augmented reality is one way to do so.
In an August 2018 number of Aku Ankka, the Finnish equivalent to Donald Duck, a story featuring a cartoon look-alike of Finnish superstar Sanni was revealed. The story also featured augmented panels hiding a real life Sanni and a competition to win tickets to her upcoming Arena show.
The every-day products have their stable consumer base, that is reliable. Sometimes though, a little shake-up is in place to find new customers and to remind the existing ones, why they should stick with your product. Arla took a chance with an AR campaign.
Aamu the cat, who lives in Arla’s milk cartons, went on a football-themed adventure this World Cup summer of 2018. A football field with a goal and Aamu as a goalie appeared from the carton, inviting everyone to try their goal-scoring skills. High points got a place in the national hall of fame a scored goals also unlocked accessories for Aamu to wear in the next game.
One of Finland's leading newspapers, Helsingin Sanomat highlighted important social issues and quality journalism with a poster-based campaign, where words were turned into poster art. The artwork was enhanced with augmented reality.