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    Augmented journalism

    Posted by Frida Gullichsen on 23.7.2018

    One of Finland's leading newspapers, Helsingin Sanomat highlighted important social issues and quality journalism with a poster-based campaign, where words were turned into poster art. The artwork was enhanced with augmented reality.

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    Topics: Case study, Consumer goods, Print media

    Movie promotion with augmented reality

    Posted by Frida Gullichsen on 9.7.2018

    The most expensive film ever made in Finland, the re-make of the Unknown Soldier, is an iconic film based on the book of the same name. A massive movie needs massive marketing.

    When a classic movie gets a re-make, the audience expects great things. The traditional movie marketing acts, such as posters on theatre walls, isn't going to arise an urge in the audience to see the film. The promotion needs to be elevated, and an augmented reality campaign is the way to go.

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    Topics: Case study, Consumer goods, Movies, Culture, Entertainment

    Hologram boosted milk sales

    Posted by Frida Gullichsen on 2.7.2018

    Many young adults don’t drink milk - and they don’t listen to their parents - but they do listen to music! How to encourage the young adults to drink milk? The solution was to bring music to milk cartons. The songs of Eesti Laul, the Estonian tryouts for the Eurovision Song Contest, were a perfect opportunity for promoting milk consumption.

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    Topics: Case study, Consumer goods, Packaging

    Huawei retail experience

    Posted by Tommi Merelin on 8.6.2018

    Product presenting has stayed the same for decades: you enter a store and browse through the products, laying on their display shelves. Now, there is another way. With augmented reality, the product presenting gets new dimensions and new features. You don't even necessarily need a physical product.

    Arilyn helped with the launch of the new Huawei P20 mobile phone by creating an augmented reality retail experience. The retail concept was launched in 12 countries across EMEA in spring 2018. With the help of augmented reality, the consumer could take a closer look at all the fine details and cool features of the new device while in-store.

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    Topics: Case study, Retail, Consumer goods

    Kitten in a milk carton

    Posted by Frida Gullichsen on 28.5.2018

    Aamu the cat dreams of being a cow. Aamu lives in a milk carton and leaps from the milk carton onto the breakfast table to interact with the user and to be adored. Over the course of several days, Aamu develops from a small kitten to a fully-grown cat and learns new tricks on the way - even how to moo!

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    Topics: Case study, Consumer goods, Packaging

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    How to use AR in efficient brand communication and added engagement

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