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    AR Weekly | October 16 | 2020

    Posted by Liisa Mathlin on 16.10.2020

    This week's augmented reality insights bring us both tech and entertainment. AR indeed goes many ways and works in many applications!

    Amazon launches a Halloween AR experience so you can become a pumpkin yourself, Apple takes another step towards the future of AR, and virtual voguing and razzle-dazzle.

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    Topics: AR News, Culture, AR Technology, Entertainment

    The glory of Egypt shines again in AR

    Posted by Liisa Mathlin on 15.10.2020

    We rarely get an opportunity to explore the mysteries of ancient Egypt. Even more rarely, we can immerse ourselves in them. Today we can.

    Amos Rex is a museum where the past, the present, and the future meet. In 2020 the museum exhibits the foundation of our society: the glory of Egypt. A never-before-seen experience, a virtual ancient tomb, sends visitors off on a journey thousands of years back in time.

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    Topics: Case study, Culture

    AR Weekly | October 9 | 2020

    Posted by Liisa Mathlin on 9.10.2020

    AR looks to the future and travels to the past this week! AR goggles for dogs and an app to turn yourself into a painting or check how you'd look with an ancient Egyptian necklace on you.

    And, as we speak of ancient Egypt, a little tip for some weekend fun made possible with augmented reality.

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    Topics: AR News, Culture, AR Technology, Entertainment

    Augmented reality brings life to murals and street art

    Posted by Liisa Mathlin on 24.9.2020

    For over a decade, Arabia Street Festival has brought music, food, and art to the streets of the Arabia area in Helsinki, Finland. The annual festival celebrates communality and sustainability, and street art has been in its focus since the beginning. 

    13th of its kind, the festival organized on the 5th of September 2020 went online for the first time ever. In addition to the online program, the festival audience could, and still can, walk around the Arabia area to explore the gorgeous public art. This year, nine street art pieces enhanced with augmented reality decorate the streets and buildings.

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    Topics: Case study, Culture

    AR Weekly | September 11 | 2020

    Posted by Liisa Mathlin on 11.9.2020

    Last week Mario Kart, this week PAC-MAN! Our favorite games from the past are coming to reality.

    Also, the XR field is getting the much-needed privacy framework, a new set of AR glasses arises, and the world's first AR-built motorcycle.

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    Topics: AR News, Culture, AR Technology, Entertainment

    Public artwork comes alive with augmented reality

    Posted by Liisa Mathlin on 3.9.2020

    For a Finnish graphic artist Seela Petra, public art means action for collective well-being. Through art, stories about changes in nature, wild youth, child's play, love, and aging become alive.

    Seela Petra's artwork One Day is a collection of characters and scenes inspired by the Tapiola area in Espoo, Finland. The piece was created in 2019 as a part of Tapiola's new bicycle parking at the AINOA shopping center, in collaboration with Espoo Museum of Modern Art EMMA. Now, the artwork comes alive with augmented reality.

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    Topics: Case study, Culture

    AR Weekly | August 21 | 2020

    Posted by Liisa Mathlin on 21.8.2020

    Summer is not over if there AR margaritas. And there are!

    Copy & paste margaritas, art preservation, and classic literature gamified, all possible with augmented reality! Read on to find out more.

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    Topics: AR News, Culture, Entertainment

    Helsinki Synth City Festival's ticket promotion gamified with AR

    Posted by Liisa Mathlin on 19.8.2020

    Helsinki Synth City Festival is an annual music event. The festival is organized by the Helsinki Synth City artist collective, a group of independent, uncompromising, and likeminded artists.

    In 2019, the very first Helsinki Synth City Festival took place in Ääniwalli, Helsinki. The organizers wanted to bring a new wing to the marketing, so an AR-enhanced ticket competition was arranged.

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    Topics: Case study, Culture, Entertainment

    Contemporary media art enhanced with AR

    Posted by Liisa Mathlin on 12.8.2020

    Pasi Rauhala is a Finnish media artist, who works with 3D, augmented reality, space, ready-made objects, video, photography, installations, and performances. Rauhala's works are often spatial and come into existence with the viewer's presence. 

    Here presented are his AR works: Engine, Concrete Pixel, Flamigos, and Machina de Facto.

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    Topics: Case study, Culture

    Augmented Moomins courage children at hospitals

    Posted by Liisa Mathlin on 15.7.2020

    Finnish health care company Mehiläinen and the Moomin Characters started collaborating in renewing Mehiläinen for children's brand in February 2019. The co-operation creates a new kind of visibility into children's medical services.

    In May 2019, Mehiläinen joined forces with VR studio Zoan and Arilyn to cheer up kids waiting for their turn at the hospital. AR ignited posters with familiar Moomin characters now lighten up waiting rooms all over Finland.

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    Topics: Case study, Culture

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