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    Helsinki Synth City Festival's ticket promotion gamified with AR

    Posted by Liisa Mathlin on 19.8.2020

    Helsinki Synth City Festival is an annual music event. The festival is organized by the Helsinki Synth City artist collective, a group of independent, uncompromising, and likeminded artists.

    In 2019, the very first Helsinki Synth City Festival took place in Ääniwalli, Helsinki. The organizers wanted to bring a new wing to the marketing, so an AR-enhanced ticket competition was arranged.

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    Topics: Case study, Culture, Entertainment

    Contemporary media art enhanced with AR

    Posted by Liisa Mathlin on 12.8.2020

    Pasi Rauhala is a Finnish media artist, who works with 3D, augmented reality, space, ready-made objects, video, photography, installations, and performances. Rauhala's works are often spatial and come into existence with the viewer's presence. 

    Here presented are his AR works: Engine, Concrete Pixel, Flamigos, and Machina de Facto.

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    Topics: Case study, Culture

    Augmented Moomins courage children at hospitals

    Posted by Liisa Mathlin on 15.7.2020

    Finnish health care company Mehiläinen and the Moomin Characters started collaborating in renewing Mehiläinen for children's brand in February 2019. The co-operation creates a new kind of visibility into children's medical services.

    In May 2019, Mehiläinen joined forces with VR studio Zoan and Arilyn to cheer up kids waiting for their turn at the hospital. AR ignited posters with familiar Moomin characters now lighten up waiting rooms all over Finland.

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    Topics: Case study, Culture

    Fiskars Village's history brought into today with AR

    Posted by Liisa Mathlin on 2.7.2020

    Fiskars Village and museum area in Raseborg, Finland, have started their summer season once again. For Fiskars Village is home for over 500 people besides being a tourist sighting, they wanted to tell the Village visitors more about the buildings, the people, and the history of the area.

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    Topics: Case study, Culture

    HALO Open Art Studio brings art experience right to your living room

    Posted by Liisa Mathlin on 30.6.2020

    In these strange times, when everything is shut down, and we all want to avoid traveling around, the municipality of Tuusula in Finland took a step towards virtual cultural experiences. Together, we created an augmented experience of Halosenniemi, the atelier home of the artist Pekka Halonen. The AR experience, HALO Open Art Studio, was opened to the public on June 17th of 2020.

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    Topics: Case study, Culture

    Art museum uses AR for time travel

    Posted by Liisa Mathlin on 17.6.2020

    Amos Rex aspires to be an art museum where the past, the present and the future meet. To immerse visitors in a time travel to the past, they made use of the future - augmented reality.

    The AR Flashback experience is paving the way for the future AR campaigns and content to come.

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    Topics: Case study, Culture

    Contemporary art enhanced with AR

    Posted by Liisa Mathlin on 3.6.2020

    Artist Tuomas A. Laitinen combines moving image, sound, light, and glass into chemical and microbial processes. He also works with algorithms to explore the entanglements of human and more-than-human coexistence.

    During the years 2016-2019, he has composed some art pieces enhanced with augmented reality. Let us present his artwork.

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    Topics: Case study, Culture

    Digital museum is improving preservation and accessibility with AR

    Posted by Liisa Mathlin on 29.5.2020

    A new digital museum service Digimuseo has launched in May of 2020. Digimuseo aims to make museum content available in an inspiring and safe digital environment and be a user-friendly platform for all consumers and museums.

    Up until now, museums in Finland have had a varying state of digital services, depending on their resources. Digimuseo brings a much-needed tool to equal possibilities on preservation and accessibility.

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    Topics: Case study, Culture

    Get to know Arilyn – Liisa Mathlin, Marketing Manager

    Posted by Tommi Merelin on 8.5.2020

    Team Arilyn is growing, again! Let's give a warm welcome to our newest member, Liisa Mathlin. Liisa is our new Marketing Manager, specializing in content and social media. So more interesting articles, guides and other useful materials for our followers to read. We welcome Liisa with our traditional way by asking her really random questions. Let's begin!

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    Topics: Arilyn, Culture

    Augmented reality musical marketing

    Posted by Tommi Merelin on 23.4.2020
    Maybe Happy Ending is a musical about 21st century Seoul, where human-like robots, the helper-bots, are an everyday thing. Two obsolete helper-bots discover that they have a surprising connection that challenges what they believe is possible for themselves, relationships, and love. And thanks to augmented reality, you now have a chance to meet them!
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    Topics: Case study, Culture, Entertainment

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    How to use AR in efficient brand communication and added engagement

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