Remember the last time a marketing campaign stuck to you? Then answer this simple question: Was it because the visuals were outstanding, or the product and its features so amazing that you still can remember them? Or was it the fact that the campaign somehow moved you from the inside? Out of these two, I can almost guarantee it was the latter. It might have been a great story where you really empathized with the characters or a campaign that resonated with a greater cause.
As in all marketing, content is king. The same naturally applies to AR. So why is it that most of the content we see are flying whales and meaningless, glued-on AR filters? I’m not saying that dinosaurs on your lawn or funny cat whisker filters shouldn’t exist, but AR can be so much more. If you have ever wondered how to augment your business, read on.
This summer Greenpeace launched a campaign to save the Great Northern Forests and their importance to us and our climate change fate. The trees and soils of the Northern Forests are the single largest carbon store on Earth’s land surface, and not as renewable as the forest industry lets consumers believe.
Greenpeace decided to use augmented reality to globally raise awareness for the Great Northern Forests and their trees.