As in all marketing, the content is king. The same applies naturally to AR. So why is it, that most of the content we see are flying whales and meaningless, glued or AR filters. I’m not saying that dinosaurs in your lawn or funny cat whiskers filters shouldn’t exist, but AR can be so much more. If you have ever wondered how to augment your business, read on.
This summer Greenpeace launched a campaign to save the Great Northern Forests and their importance to us and our climate change fate. The trees and soils of the Northern Forests are the single largest carbon store on Earth’s land surface, and not as renewable as the forest industry lets consumers believe.
Greenpeace decided to use augmented reality to globally raise awareness for the Great Northern Forests and their trees.