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    AR Weekly | January 29 | 2021

    Posted by Liisa Mathlin on 29.1.2021

    This week in AR news, we have Ultraleap previewing an enterprise-ready AR/VR hand-tracking system, LEGO enabling kids to make augmented reality music videos, and yet another AR acquisition by Snap.

    Also, a 007 WebAR experience!

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    Topics: AR News, Movies, AR Technology, Entertainment

    AR Weekly | November 27 | 2020

    Posted by Liisa Mathlin on 27.11.2020

    Augmented reality is great for entertainment. It can even make something as bland as running into a binge-worthy storytime!

    Check out how musical movies are getting a new dimension with augmented reality, an AR fitness app creates a story around the user's running routes, and AR education goes to social media.

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    Topics: AR News, Movies, AR Technology, Entertainment

    Movie promotion with augmented reality

    Posted by Frida Gullichsen on 9.7.2018

    The most expensive film ever made in Finland, the re-make of the Unknown Soldier, is an iconic film based on the book of the same name. A massive movie needs massive marketing.

    When a classic movie gets a re-make, the audience expects great things. The traditional movie marketing acts, such as posters on theatre walls, isn't going to arise an urge in the audience to see the film. The promotion needs to be elevated, and an augmented reality campaign is the way to go.

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    Topics: Case study, Consumer goods, Movies, Culture, Entertainment

    About this blog

    How to use AR in efficient brand communication and added engagement

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