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    AR Weekly | Sept 25 | 2020

    Posted by Liisa Mathlin on 25.9.2020

    Halloween season is knocking on the door, so what better way to go trick-or-treating than with an AR Ghostbusters game?

    This week also brought us an augmented reality honey water tasting, Apple's AR audio development, and an AR app for the AXR+EXP concert series.

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    Topics: AR News, Packaging, AR Technology, Entertainment

    Engaging brand experience with AR on water bottle packaging

    Posted by Liisa Mathlin on 29.7.2020

    Aqua d'Or wanted young urban adults and digital natives to engage with their brand. More specifically, with their limited-edition holiday season product Sparkles, flavored sparkling water. A visible campaign to spar brand engagement was needed, so what better than to organize a competition in augmented reality!

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    Topics: Case study, Consumer goods, Packaging, AR marketing

    Branded face filter holiday greeting hidden in WebAR

    Posted by Liisa Mathlin on 22.7.2020

    Under the Christmas of 2019 Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.

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    Topics: Case study, Consumer goods, Packaging, AR marketing

    Recycling gamified with augmented reality

    Posted by Liisa Mathlin on 26.5.2020

    Recycling and circular economy have raised their heads in the past few years. With more recycling options and tools, it may feel overwhelming to know what package goes to which bin, and people are hoping for companies to lead the way. Arla and UPM are stepping up as trailblazers in showing that recycling is both easy and fun.

    In Recycling Buddies Arla and UPM joined with Youtuber Roni Back to teach children about recycling and the importance of our everyday actions. Previously presented Aamu the cat takes a new adventure with Luonto+ birds in the augmented world of recycling.

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    Topics: Case study, Consumer goods, Packaging

    Ozzy Osbourne – augmented reality on vinyl

    Posted by Frida Gullichsen on 15.1.2020

    The Prince of Darkness utilised augmented reality to enhance his "See You On The Other Side" – limited edition vinyl box set. The set contains all of the artist's original solo materials with exclusive video footage and animations to be experienced in augmented reality. The unique experience immerses fans in the music and performances spanning decades.

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    Topics: Case study, Packaging, Entertainment

    Eurovision tryouts in a milk carton

    Posted by Frida Gullichsen on 11.10.2019
    To us all Europeans, the Eurovision song contest has been something to look forward and to cheer on every spring. In the last few years, the contest has been losing interest among the young audience. So, how to engage the young audience back to this continent-wide concept?
     
    A great example of utilizing a unique advertising space, the milk carton, in partnership with Estonian milk company Tere, highlighting the contestants of the annual song competition Eesti Laul - the Estonian tryouts for the Eurovision song contest.
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    Topics: Case study, Consumer goods, Packaging

    Arilyn ♥︎ CCL Labels

    Posted by Tommi Merelin on 15.3.2019

    Arilyn has signed an agreement with Canadian label giant CCL, the world’s largest Labels & speciality packaging manufacturer. The cooperation means that CCL will develop, market and sell AR & VR Immersive Connected Packaging services, implemented with Arilyn’s technology.

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    Topics: Consumer goods, AR News, Packaging

    Augmented soccer carton

    Posted by Frida Gullichsen on 27.8.2018

    The every-day products have their stable consumer base, that is reliable. Sometimes though, a little shake-up is in place to find new customers and to remind the existing ones, why they should stick with your product. Arla took a chance with an AR campaign.

    Aamu the cat, who lives in Arla’s milk cartons, went on a football-themed adventure this World Cup summer of 2018. A football field with a goal and Aamu as a goalie appeared from the carton, inviting everyone to try their goal-scoring skills. High points got a place in the national hall of fame a scored goals also unlocked accessories for Aamu to wear in the next game.

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    Topics: Case study, Consumer goods, Packaging

    Hologram boosted milk sales

    Posted by Frida Gullichsen on 2.7.2018

    Many young adults don’t drink milk - and they don’t listen to their parents - but they do listen to music! How to encourage the young adults to drink milk? The solution was to bring music to milk cartons. The songs of Eesti Laul, the Estonian tryouts for the Eurovision Song Contest, were a perfect opportunity for promoting milk consumption.

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    Topics: Case study, Consumer goods, Packaging

    Kitten in a milk carton

    Posted by Frida Gullichsen on 28.5.2018

    Aamu the cat dreams of being a cow. Aamu lives in a milk carton and leaps from the milk carton onto the breakfast table to interact with the user and to be adored. Over the course of several days, Aamu develops from a small kitten to a fully-grown cat and learns new tricks on the way - even how to moo!

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    Topics: Case study, Consumer goods, Packaging

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