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    Eurovision tryouts in a milk carton

    Posted by Frida Gullichsen on 11.10.2019
    A great example of utilising a unique advertising space, the milk carton, in partnership with Estonian milk company Tere, highlighting the contestants of the annual song competition Eesti Laul - the Estonian tryouts for the Eurovision song contest.
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    Topics: Case study, Consumer goods, Packaging

    Arilyn ♥︎ CCL Labels

    Posted by Tommi Merelin on 15.3.2019

    Arilyn has signed an agreement with Canadian label giant CCL, the world’s largest Labels & speciality packaging manufacturer. The cooperation means that CCL will develop, market and sell AR & VR Immersive Connected Packaging services, implemented with Arilyn’s technology.

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    Topics: Consumer goods, AR News, Packaging

    Hologram boosted milk sales

    Posted by Frida Gullichsen on 2.7.2018

    Many young adults don’t drink milk - and they don’t listen to their parents - but they do listen to music! The solution was to bring music to milk cartons. The songs of Eesti Laul, the Estonian tryouts for the Eurovision Song Contest, were a perfect opportunity for promoting milk consumption.

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    Topics: Case study, Consumer goods, Packaging

    Kitten in a milk carton

    Posted by Frida Gullichsen on 28.5.2018

    Aamu the cat dreams of being a cow. Aamu lives in a milk carton and leaps from the milk carton onto the breakfast table to interact with the user and to be adored. Over the course of several days, Aamu develops from a small kitten to a fully-grown cat and learns new tricks on the way - even how to moo!

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    Topics: Case study, Consumer goods, Packaging

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