Product presenting has stayed the same for decades: you enter a store and browse through the products, laying on their display shelves. Now, there is another way. With augmented reality, the product presenting gets new dimensions and new features. You don't even necessarily need a physical product.
Arilyn helped with the launch of the new Huawei P20 mobile phone by creating an augmented reality retail experience. The retail concept was launched in 12 countries across EMEA in spring 2018. With the help of augmented reality, the consumer could take a closer look at all the fine details and cool features of the new device while in-store.
Have you ever wondered what happens in the department store after the lights go out? The Stockmann department store in Helsinki was filled with Christmas magic. The campaign was a huge success combining real-world Christmas ambience with memorable and playful augmented reality content.