This week in all things augmented presents us insights from AWE and the upcoming AWE Nite Helsinki, dinosaurs coming back to life, and Wallace and Gromit augmented adventure. Also, are Instagram's new game filters changing AR and gaming forever?
Let's dive in!
A theme of AWE's founder's, Ori Inbar's, welcome address, and many of the discussion heard in the event, was the future of XR technology. While 2020 may be what Inbar called the "lost year," it has been kind to the XR technology industry.
The discussions covered themes around the XR industry in times of COVID-19 and the future, as well as ethics and inclusion with significant industry announcements. The announcements included things like Charlie Flink's new book The XR Directory, an Optim 1.2 update for Unity Developers, and HP Reverb Gen 2, and much more.
The big themes in the event were Cloud Streaming for XR Content, 5G and Edge Computing, and The AR Cloud. As always, the highlight for all of AWE was the Auggie Awards. The awards honor the best and most exciting XR technology projects, people, and organizations.
AWEvengers Assemble! On June 10th, 18:00-20:00 EEST AWE Nite Helsinki is going online.
Since we're not restricted to a specific location, this would be the perfect time to kick off a series called "Northern Lights" that showcases extraordinary people and companies in the region doing extraordinary things in XR.
Come meet us at the virtual event! Arilyn's CEO Emmi presents the possibilities of AR at 19:05.
A range of 50p coins celebrating Britain's contribution to the discovery of dinosaurs marks a new milestone for the Royal Mint, as they feature augmented reality technology.
The Dinosauria Collection also uses the latest color printing techniques to vividly present the giants: Megalosaurus, Iguanodon, and Hylaeosaurus.
Divisional director of commemorative coin at the Royal Mint, Clare Maclennan, said: "As one of the nation's most loved tourist attractions remains closed, we are pleased to partner with the Natural History Museum bringing dinosaurs to life from the comfort of your home. It is the first time that The Royal Mint has combined augmented reality with a coin series as we continue to innovate and enrich the experience of coin collecting."
Wallace and Gromit will embark on their first augmented reality adventure in the fall of 2020. The AR experience in the forthcoming app will initially be available in the United Kingdom, followed by the U.S. and other markets.
The adventure Wallace & Gromit: The Big Fix Up allows fans to be a part of their latest business venture: Spick & Spanners, which lands the contract of a lifetime — to "fix-up" the city of Bristol. Wallace and Gromit invite the users to play along as a Spick & Spanners employee to help the duo in the free app.
Instagram has rolled out a series of game filters. They work exactly the same way as any face filters we already know. However, there is a difference. Instagram's filters can interface with various games.
Fusing gaming into face filters is a unique concept, and it will undoubtedly spawn a great deal of engagement. Another thing that users would be able to do is to record videos of themselves using these game filters and to post the videos to their stories. This will further increase engagement and get even more people to know about the games available to play on Instagram.
This would also serve as an additional reason for people to use the social media platform in the first place. Game well played, IG. Game well played.
That's it for this week's AR news. Stay tuned for more!
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