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    Posted by Liisa Mathlin on 24.8.2023
    Liisa Mathlin
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    We wouldn't be where we are today without our visionary partners and brave customers - the trendsetters who implement XR as a key part of their business.

    Next up in Arilyn's 10th birthday celebration, we hear from some trailblazers their take on how immersive technologies seamlessly work in their mission to leave a lasting impact.

    Digimuseo has been on the front line in extending culture and art experiences from physical to digital. Their work in making culture and art more accessible to more people requires more than simply displaying content online. 

    Let's hear from Digimuseo's Anne Mäkijärvi how they have utilised XR in creating valuable experiences online!

    Our mission revolves around facilitating museums' transition from traditional physical experiences to innovative digital ones. In this endeavour, we have strategically opted to employ immersive technologies and XR for several reasons.
     
    We aim to help museums make the most informed, inspiring, and cost-effective choices in their digitalisation efforts. By leveraging immersive technologies and XR, we address museums' challenges in engaging audiences, preserving their collections, expanding their reach, and offering educational and personalised experiences.
     
    Accessibility is the most essential feature of digital experience, but that is not enough.
     
    To genuinely call online content an experience, several crucial attributes must be considered and implemented effectively. We think the most important ones are interactivity, immersive visualisation and educational value. XR works wonders in achieving the experiential element in online content.
     
    In the future, we will continue to offer more culture and art to more people. In addition, the contents of museums and cultural organisations can be used for teaching in an easy and inspiring way.
     
    The world is full of incredible possibilities, and Arilyn has the power to explore and create in ways that were never before possible.
     
    Let's explore together.

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    Topics: Case study

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    How to use XR in efficient brand communication and added engagement

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