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    Augmented reality musical marketing

    Posted by Tommi Merelin on 23.4.2020
    Maybe Happy Ending is a musical about 21st century Seoul, where human-like robots, the helper-bots, are an everyday thing. Two obsolete helper-bots discover that they have a surprising connection that challenges what they believe is possible for themselves, relationships, and love. And thanks to augmented reality, you now have a chance to meet them!
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    Topics: Case study

    Ozzy Osbourne – augmented reality on vinyl

    Posted by Frida Gullichsen on 15.1.2020

    The Prince of Darkness utilised augmented reality to enhance his "See You On The Other Side" – limited edition vinyl box set. The set contains all of the artist's original solo materials with exclusive video footage and animations to be experienced in augmented reality. The unique experience immerses fans in the music and performances spanning decades.

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    Topics: Case study, Packaging, Entertainment

    Gamified WebAR campaign helps save the Baltic Sea

    Posted by Frida Gullichsen on 4.12.2019
    Gamified augmented reality helps save the Baltic Sea in a nation-first commercial browser-based augmented reality campaign in K-Citymarket hypermarkets all over Finland.
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    Topics: Case study, Retail, AR marketing

    Eurovision tryouts in a milk carton

    Posted by Frida Gullichsen on 11.10.2019
    A great example of utilizing a unique advertising space, the milk carton, in partnership with Estonian milk company Tere, highlighting the contestants of the annual song competition Eesti Laul - the Estonian tryouts for the Eurovision song contest.
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    Topics: Case study, Consumer goods, Packaging

    Augmented Easter egg breaks records

    Posted by Frida Gullichsen on 19.6.2019

    When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented surprise chocolate egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

    An AR experience featuring an animated panda was developed for candy brand Panda and Orkla, leading supplier of branded consumer goods.

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    Topics: Case study, Consumer goods, AR marketing

    Art gate - step into the virtual gallery

    Posted by Frida Gullichsen on 6.3.2019

    The main hall of a museum closes down for renovation – what happens to the artwork no one gets to see? They come alive in the Art Gate, a virtual gallery to be visited anywhere, anytime. 

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    Topics: Case study, Culture, AR Technology

    The world of Twin Peaks in augmented reality

    Posted by Frida Gullichsen on 19.2.2019

    Arilyn invites you to walk through the red velvet curtains into the Red Room and see the world change around you. This is our tribute to David Lynch, his work and the world he created in Twin Peaks.

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    Topics: Case study, AR marketing, AR Technology

    Classic movie scenes in augmented city tour

    Posted by Frida Gullichsen on 10.12.2018

    Visitors of the city tour featuring quintessential Helsinki bars and cafés got to experience real movie magic when classic Aki Kaurismäki movie scenes came to life in their original locations with the help of augmented reality.

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    Topics: Case study, Travel

    AR enhanced Huawei event

    Posted by Frida Gullichsen on 7.11.2018

    Arilyn was chosen to bring Augmented Reality to Huawei's “Who is Huawei” event. The event was aimed at exhibiting the company's past, present and future to the international press. Arilyn was featured heavily in all aspects of the event, beginning with the initial invitation, sent to 80 specially-selected journalists.

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    Topics: Case study, Consumer goods, AR marketing, Culture

    Pop star Sanni in AR enhanced comic

    Posted by Frida Gullichsen on 11.9.2018

    In an August 2018 number of Aku Ankka, the Finnish equivalent to Donald Duck, a story featuring a cartoon look-alike of Finnish superstar Sanni was revealed. The story also featured augmented panels hiding a real life Sanni and a competition to win tickets to her upcoming Arena show.

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    Topics: Case study, Consumer goods, Print media, AR marketing

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    How to use AR in efficient brand communication and added engagement

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