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    WebAR makes sustainability visible - virtual visit to Lippulaiva

    Posted by Liisa Mathlin on 9.2.2021

    Citycon, a leading owner, manager, and developer of mixed-use centers for urban living in the Nordics, is building a new and improved shopping center Lippulaiva in Espoonlahti, Espoo, Finland. Lippulaiva will serve various daily needs - everything from everyday shopping to housing, daycare, and public transport.

    Besides making running everyday errands easier, Citycon is also committed to sustainability. Lippulaiva has opened a virtual showroom to bring the ideology and the still-in-construction shopping center closer to future visitors.

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    Topics: Case study, Retail, AR Technology

    Welcome to Hell! Kalevi Helvetti virtual art gallery

    Posted by Liisa Mathlin on 22.12.2020

    This year has brought many challenges to visual artists. How to reach the audience when galleries are closed, and people won't leave their homes?

    The global lockdown has accelerated the development and adoption of technology. Not only in communication but also in the entertainment and arts field. Immersive technologies have made it possible for people everywhere to interact with their favorite artists, even while physically apart. 

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    Topics: Case study, Culture, AR Technology, Entertainment

    Democratizing augmented reality - unleash your creativity

    Posted by Liisa Mathlin on 8.12.2020

    In a discussion regarding the Metaverse in the X Reality Day webcast, held in November 2020, something stuck with me. Fifty years ago, making videos was expensive, timely, and demanding. Today, anyone can (and everyone does) run a vlog on Youtube. Similarly, as with video production, the tools for AR creation need to match with the mass's know-how for the technology to become a norm.

    An average Joe's platform is needed for marketers and advertisers to have equal access to make AR experiences. No coding, no further understanding of the technology itself. Just easy and fun content creation.

    You don't need or even want to know how the image algorithms work in Photoshop, so why should you know the technologies inside an AR platform?

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    Topics: Case study, AR marketing, AR Technology

    Displaying art is at the dawn of new: Jani Leinonen virtual art gallery

    Posted by Liisa Mathlin on 9.11.2020

    The infamous year of 2020 has changed almost everything in our lives - at least the cultural aspect. Galleries and museums are struggling with the loss of audience and visual artists from not displaying their work. 

    Today, we're at the dawn of something new, as a visual artist Jani Leinonen is one of the first in the frontline to try out a novel way of displaying art.

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    Topics: Case study, Culture, AR Technology

    The glory of Egypt shines again in AR

    Posted by Liisa Mathlin on 15.10.2020

    We rarely get an opportunity to explore the mysteries of ancient Egypt. Even more rarely, we can immerse ourselves in them. Today we can.

    Amos Rex is a museum where the past, the present, and the future meet. In 2020 the museum exhibits the foundation of our society: the glory of Egypt. A never-before-seen experience, a virtual ancient tomb, sends visitors off on a journey thousands of years back in time.

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    Topics: Case study, Culture

    Augmented reality brings life to murals and street art

    Posted by Liisa Mathlin on 24.9.2020

    For over a decade, Arabia Street Festival has brought music, food, and art to the streets of the Arabia area in Helsinki, Finland. The annual festival celebrates communality and sustainability, and street art has been in its focus since the beginning. 

    13th of its kind, the festival organized on the 5th of September 2020 went online for the first time ever. In addition to the online program, the festival audience could, and still can, walk around the Arabia area to explore the gorgeous public art. This year, nine street art pieces enhanced with augmented reality decorate the streets and buildings.

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    Topics: Case study, Culture

    Public artwork comes alive with augmented reality

    Posted by Liisa Mathlin on 3.9.2020

    For a Finnish graphic artist Seela Petra, public art means action for collective well-being. Through art, stories about changes in nature, wild youth, child's play, love, and aging become alive.

    Seela Petra's artwork One Day is a collection of characters and scenes inspired by the Tapiola area in Espoo, Finland. The piece was created in 2019 as a part of Tapiola's new bicycle parking at the AINOA shopping center, in collaboration with Espoo Museum of Modern Art EMMA. Now, the artwork comes alive with augmented reality.

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    Topics: Case study, Culture

    Helsinki Synth City Festival's ticket promotion gamified with AR

    Posted by Liisa Mathlin on 19.8.2020

    Helsinki Synth City Festival is an annual music event. The festival is organized by the Helsinki Synth City artist collective, a group of independent, uncompromising, and likeminded artists.

    In 2019, the very first Helsinki Synth City Festival took place in Ääniwalli, Helsinki. The organizers wanted to bring a new wing to the marketing, so an AR-enhanced ticket competition was arranged.

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    Topics: Case study, Culture, Entertainment

    Contemporary media art enhanced with AR

    Posted by Liisa Mathlin on 12.8.2020

    Pasi Rauhala is a Finnish media artist, who works with 3D, augmented reality, space, ready-made objects, video, photography, installations, and performances. Rauhala's works are often spatial and come into existence with the viewer's presence. 

    Here presented are his AR works: Engine, Concrete Pixel, Flamigos, and Machina de Facto.

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    Topics: Case study, Culture

    Immaterial interior design presented at Habitare

    Posted by Liisa Mathlin on 5.8.2020

    Event attendees want unique and memorable experiences. At the interior design trade fair Habitare 2018 in Helsinki, augmented reality was used to place 3D models of Finnish design brand Artek's furniture in and around the space, letting visitors see what they look like in a real environment. 

    Habitare is Finland's most prominent furniture, decor and design event that turned the visitor's fair experience into an adventure with the help of AR.

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    Topics: Case study

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