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    Displaying art is at the dawn of new: Jani Leinonen virtual art gallery

    Posted by Liisa Mathlin on 9.11.2020

    The infamous year of 2020 has changed almost everything in our lives - at least the cultural aspect. Galleries and museums are struggling with the loss of audience and visual artists from not displaying their work. 

    Today, we're at the dawn of something new, as a visual artist Jani Leinonen is one of the first in the frontline to try out a novel way of displaying art.

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    Topics: Case study, Culture, AR Technology

    The glory of Egypt shines again in AR

    Posted by Liisa Mathlin on 15.10.2020

    We rarely get an opportunity to explore the mysteries of ancient Egypt. Even more rarely, we can immerse ourselves in them. Today we can.

    Amos Rex is a museum where the past, the present, and the future meet. In 2020 the museum exhibits the foundation of our society: the glory of Egypt. A never-before-seen experience, a virtual ancient tomb, sends visitors off on a journey thousands of years back in time.

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    Topics: Case study, Culture

    Augmented reality brings life to murals and street art

    Posted by Liisa Mathlin on 24.9.2020

    For over a decade, Arabia Street Festival has brought music, food, and art to the streets of the Arabia area in Helsinki, Finland. The annual festival celebrates communality and sustainability, and street art has been in its focus since the beginning. 

    13th of its kind, the festival organized on the 5th of September 2020 went online for the first time ever. In addition to the online program, the festival audience could, and still can, walk around the Arabia area to explore the gorgeous public art. This year, nine street art pieces enhanced with augmented reality decorate the streets and buildings.

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    Topics: Case study, Culture

    Public artwork comes alive with augmented reality

    Posted by Liisa Mathlin on 3.9.2020

    For a Finnish graphic artist Seela Petra, public art means action for collective well-being. Through art, stories about changes in nature, wild youth, child's play, love, and aging become alive.

    Seela Petra's artwork One Day is a collection of characters and scenes inspired by the Tapiola area in Espoo, Finland. The piece was created in 2019 as a part of Tapiola's new bicycle parking at the AINOA shopping center, in collaboration with Espoo Museum of Modern Art EMMA. Now, the artwork comes alive with augmented reality.

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    Topics: Case study, Culture

    Helsinki Synth City Festival's ticket promotion gamified with AR

    Posted by Liisa Mathlin on 19.8.2020

    Helsinki Synth City Festival is an annual music event. The festival is organized by the Helsinki Synth City artist collective, a group of independent, uncompromising, and likeminded artists.

    In 2019, the very first Helsinki Synth City Festival took place in Ääniwalli, Helsinki. The organizers wanted to bring a new wing to the marketing, so an AR-enhanced ticket competition was arranged.

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    Topics: Case study, Culture, Entertainment

    Contemporary media art enhanced with AR

    Posted by Liisa Mathlin on 12.8.2020

    Pasi Rauhala is a Finnish media artist, who works with 3D, augmented reality, space, ready-made objects, video, photography, installations, and performances. Rauhala's works are often spatial and come into existence with the viewer's presence. 

    Here presented are his AR works: Engine, Concrete Pixel, Flamigos, and Machina de Facto.

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    Topics: Case study, Culture

    Immaterial interior design presented at Habitare

    Posted by Liisa Mathlin on 5.8.2020

    Event attendees want unique and memorable experiences. At the interior design trade fair Habitare 2018 in Helsinki, augmented reality was used to place 3D models of Finnish design brand Artek's furniture in and around the space, letting visitors see what they look like in a real environment. 

    Habitare is Finland's most prominent furniture, decor and design event that turned the visitor's fair experience into an adventure with the help of AR.

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    Topics: Case study

    Engaging brand experience with AR on water bottle packaging

    Posted by Liisa Mathlin on 29.7.2020

    Aqua d'Or wanted young urban adults and digital natives to engage with their brand. More specifically, with their limited-edition holiday season product Sparkles, flavored sparkling water. A visible campaign to spar brand engagement was needed, so what better than to organize a competition in augmented reality!

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    Topics: Case study, Consumer goods, Packaging, AR marketing

    Branded face filter holiday greeting hidden in WebAR

    Posted by Liisa Mathlin on 22.7.2020

    Under the Christmas of 2019 Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.

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    Topics: Case study, Consumer goods, Packaging, AR marketing

    Augmented Moomins courage children at hospitals

    Posted by Liisa Mathlin on 15.7.2020

    Finnish health care company Mehiläinen and the Moomin Characters started collaborating in renewing Mehiläinen for children's brand in February 2019. The co-operation creates a new kind of visibility into children's medical services.

    In May 2019, Mehiläinen joined forces with VR studio Zoan and Arilyn to cheer up kids waiting for their turn at the hospital. AR ignited posters with familiar Moomin characters now lighten up waiting rooms all over Finland.

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    Topics: Case study, Culture

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