AR enhanced Huawei event

Posted by Frida Gullichsen on 7.11.2018

Arilyn was chosen to bring Augmented Reality to Huawei's “Who is Huawei” event. The event was aimed at exhibiting the company's past, present and future to the international press. Arilyn was featured heavily in all aspects of the event, beginning with the initial invitation, sent to 80 specially-selected journalists.

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Topics: Case study, Retail, Consumer goods

Pop star Sanni in AR enhanced comic

Posted by Frida Gullichsen on 11.9.2018

In an August number of Aku Ankka, the Finnish equivalent to Donald Duck, a story featuring a cartoon look-alike of Finnish superstar Sanni was revealed. The story also featured augmented panels hiding a real life Sanni and a competition to win tickets to her upcoming Arena show.

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Topics: Case study, Consumer goods, Comic, Aku Ankka, Sanni

Football in a milk carton

Posted by Frida Gullichsen on 27.8.2018

Aamu the cat, who lives in Arla’s milk cartons, went on a football-themed adventure this World Cup summer. A football field with goal and Aamu as a goalie appeared from the carton, inviting everyone to try their goal-scoring skills. High points got a place in the national hall of fame a scored goals also unlocked accessories for Aamu to wear in the next game.

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Topics: Case study, Consumer goods

AR gave new life to famous frescoes

Posted by Frida Gullichsen on 20.8.2018

Arilyn helped to enhance two classic pieces of art, famous frescoes by Tove Jansson, by bringing fashion journalist Sami Sykkö and nature journalist Minna Pyykkö to explore the frescoes and ponder the feelings, moods and inspirations on show within them.

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Topics: Case study, Museum, HAM, Tove Jansson, Mural, Frescoe

Helsingin Sanomat highlights refugee crisis with AR

Posted by Frida Gullichsen on 13.8.2018

What happens after a devastating turning point in life? Can evil be forgiven? Finnish photographer Meeri Koutaniemi and Finnish producer Arman Alizad exhibited a series of documentary photos giving people an insight into sufferings around the world. Meeri Koutaniemi’s photographs and installations depicted the violence directed against women in India and Kenya, as well as refugees in Thailand and other parts of the world.

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Topics: Case study, Museum, Journalism, Art, Kiasma, Helsingin Sanomat

Greenpeace uses AR to save the Great Northern Forests

Posted by Frida Gullichsen on 6.8.2018

This summer Greenpeace launched a campaign to save the Great Northern Forests and their importance to us and our climate change fate. The trees and soils of the Northern Forests are the single largest carbon store on Earth’s land surface, and not as renewable as the forest industry lets consumers believe.

Greenpeace decided to use augmented reality to globally raise awareness for the Great Northern Forests and their trees.

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Topics: Case study, Helsinki, Greenpeace, AR portal, Nature

Urban Helsinki stories come to life

Posted by Frida Gullichsen on 30.7.2018

A city is more than its buildings and parks. A city is its people and their history.

City Stories are true stories, told on location, enhanced by AR to give you all the nuances of the setting, both visual and auditive. A stroll around Helsinki has never been more immersive and exciting.

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Topics: Case study, Storytelling, Helsinki, City Stories

Augmented journalism

Posted by Frida Gullichsen on 23.7.2018

Helsingin Sanomat highlighted important social issues and quality journalism with a poster-based campaign.

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Topics: Case study, Consumer goods, Journalism, Posters

Movie promotion with Augmented Reality

Posted by Frida Gullichsen on 9.7.2018

The most expensive film ever made in Finland, the Unknown Soldier, is an iconic film based on the book of the same name. Pictures from the movie were printed on Valio milk cartons and through the use of Arilyn, the milk cartons transformed into a live preview of the film.

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Topics: Case study, Consumer goods, Movie

Hologram boosted milk sales

Posted by Frida Gullichsen on 2.7.2018

Many young adults don’t drink milk - and they don’t listen to their parents - but they do listen to music! The solution was to bring music to milk cartons. The songs of Eesti Laul, the Estonian tryouts for the Eurovision Song Contest, were a perfect opportunity for promoting milk consumption.

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Topics: Case study, Consumer goods

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