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    Viessmann offers freshness in an online extended reality brand space

    Posted by Liisa Mathlin on 19.11.2021

    The world around us is changing at a speed never seen before. Societies, cultures, and markets evolve according to new innovations and trends. Businesses need to keep up with the changing needs and do that sustainably.

    Viessmann is a company aiming for sustainable growth for generations to come. It is Europe's leading supplier of commercial refrigeration and other solutions for more sustainable ways of doing. The company now presents parts of its offering in an extended reality experience.

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    Topics: Case study

    Pepe Deluxé online Art exhibition

    Posted by Liisa Mathlin on 5.11.2021

    What are Panoramal Paranormal Investigations? What kind of equipment do you need to go on a Phantom hunt? Is it more dangerous than they say… or an unorganised exercise in futility?

    Pepe Deluxé's fifth album, The Phantom Cabinet Vol. 1, is a wild collection of psychedelic prog-funk and percussive groove-rock, ripe for the dancefloor, laced with exotica flavours and upbeat songwriting.

    The album, released on October 22nd 2021 by Catskills Records, comes in accompanied by an online exhibition.

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    Topics: Case study

    Lil Nas X album launch with AR - Welcome to Montero Xperience

    Posted by Liisa Mathlin on 23.9.2021

    Lil Nas X is one of the most recognised artists of today; he has broken many boundaries and prejudices in the past. Today, he breaks the boundaries of reality.

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    Topics: Case study

    The mountain can finally come to Mohammad, thanks to virtual spaces

    Posted by Liisa Mathlin on 9.6.2021

    Showrooms, fair booths, and event marketing are great ways to connect with potential clients. You get a chance to explain your offerings, and your audience can ask questions right there and then.

    However, keeping them up and rolling is a lot of work. Setting up, making sure the brochures, pens, and candy are in place, there's plenty to give away, and cleaning things up afterwards takes a while.

    In this digital era we live in, one might wonder why there is no option just as engaging but not as high-maintenance. Wonder no more, as virtual spaces are here!

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    Topics: Case study

    Alma Brand Studio's content marketing services in virtual showroom

    Posted by Liisa Mathlin on 30.3.2021

    In marketing and sales, it's always better to show than tell. The new decade began with an unusual situation, which requires unique and novel ways of showing. And telling.

    To improve the advertising sales, Alma Media designed a virtual showroom. The showroom displays and describes the digital content marketing solutions of Alma Media, one of Finland's leading media houses.

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    Topics: Case study

    A new form of display ads arises - Sanoma x Vepsäläinen AR ad

    Posted by Liisa Mathlin on 23.3.2021

    WebAR advertising is coming in hard. It has opened new, much-needed possibilities for advertisers and marketers to interact with their customers, as physical locations have closed and encounters have decreased.

    WebAR enables a new form of advertising: people can see the offerings in their environment before purchasing, just with a push of a button. Or click on a screen, to be more precise. Finnish media house Sanoma teamed up with a furniture company Vepsäläinen to test out this new advertising form.

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    Topics: Case study

    Manors of Kouvola in augmented reality

    Posted by Liisa Mathlin on 9.3.2021

    Kouvola city museum Poikilo exhibits life in Kouvola, Finland, starting from the 17th century in its newest exhibition, Manors of Kouvola. The daily lives and the festivities at the noble manors peek through from the times passed into today.

    The exhibition also features an augmented reality route. The visitors get to see a glance from the history of Kymenlaakso and its people brought into today.

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    Topics: Case study

    WebAR makes sustainability visible - virtual visit to Lippulaiva

    Posted by Liisa Mathlin on 9.2.2021

    Citycon, a leading owner, manager, and developer of mixed-use centers for urban living in the Nordics, is building a new and improved shopping center Lippulaiva in Espoonlahti, Espoo, Finland. Lippulaiva will serve various daily needs - everything from everyday shopping to housing, daycare, and public transport.

    Besides making running everyday errands easier, Citycon is also committed to sustainability. Lippulaiva has opened a virtual showroom to bring the ideology and the still-in-construction shopping center closer to future visitors.

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    Topics: Case study

    Welcome to Hell! Kalevi Helvetti Virtual Art Gallery

    Posted by Liisa Mathlin on 22.12.2020

    This year has brought many challenges to visual artists. How to reach the audience when galleries are closed and people won't leave their homes?

    The global lockdown has accelerated the development and adoption of technology. Not only in communication but also the entertainment and arts field. Immersive technologies have made it possible for people everywhere to interact with their favourite artists, even while physically apart. 

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    Topics: Case study

    Democratizing augmented reality - unleash your creativity

    Posted by Liisa Mathlin on 8.12.2020

    In a discussion regarding the Metaverse in the X Reality Day webcast, held in November 2020, something stuck with me. Fifty years ago, making videos was expensive, timely, and demanding. Today, anyone can (and everyone does) run a vlog on Youtube. Similarly, as with video production, the tools for AR creation need to match with the mass's know-how for the technology to become a norm.

    An average Joe's platform is needed for marketers and advertisers to have equal access to make AR experiences. No coding, no further understanding of the technology itself. Just easy and fun content creation.

    You don't need or even want to know how the image algorithms work in Photoshop, so why should you know the technologies inside an AR platform?

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    Topics: Case study, Industry insights

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