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Art gate - step into the virtual gallery

Posted by Frida Gullichsen on 6.3.2019

The main hall of a museum closes down for renovation – what happens to the artwork no one gets to see? They come alive in the Art Gate, a virtual gallery to be visited anywhere, anytime. 
The main gallery of Ateneum Art Museum is closed during the March for a light renovation. They decided to not let visitors or the artworks themselves suffer, by creating a virtual gallery where the art can be seen and admired for the duration of the renovation. Bridging the gap between century-old painting and virtual technology, we have the Art Gate, accessible through your phone or tablet from wherever you are.

“We are really excited to be able to explore the interface between centuries old paintings and ultramodern technology with the help of CreMA” says Otso Kähönen, the Creative Director of Arilyn .

The project was funded by the CreMa project, aimed at supporting creative industry professionals innovate. The virtual artworks include some of Ateneum's most prized and valued paintings like Vincent van Gogh and Edward Munch as well as Finnish painters like Hugo Simberg.

The virtual gallery can be found in the Arilyn app, which is free to download from Google Play or App store. Find the menu, select the Art gate, place it in front of you and step into the wonder that is classical paintings!

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Topics: Case study, Art, Museum, Virtual Gate

The world of Twin Peaks in Augmented Reality

Posted by Frida Gullichsen on 19.2.2019

Arilyn invites you to walk through the red velvet curtains into the Red Room and see the world change around you. This is our tribute to David Lynch, his work and the world he created in Twin Peaks.

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Topics: Case study, Storytelling, Virtual Gate

Classic movie scenes in augmented city tour

Posted by Frida Gullichsen on 10.12.2018

Visitors of the city tour featuring quintessential Helsinki bars&cafés got to experience real movie magic when classic Aki Kaurismäki movie scenes came to life in their original locations with the help of augmented reality.

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Topics: Case study, Helsinki, Tourism, Travel

AR enhanced Huawei event

Posted by Frida Gullichsen on 7.11.2018

Arilyn was chosen to bring Augmented Reality to Huawei's “Who is Huawei” event. The event was aimed at exhibiting the company's past, present and future to the international press. Arilyn was featured heavily in all aspects of the event, beginning with the initial invitation, sent to 80 specially-selected journalists.

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Topics: Case study, Consumer goods, Events, Brand marketing

Pop star Sanni in AR enhanced comic

Posted by Frida Gullichsen on 11.9.2018

In an August number of Aku Ankka, the Finnish equivalent to Donald Duck, a story featuring a cartoon look-alike of Finnish superstar Sanni was revealed. The story also featured augmented panels hiding a real life Sanni and a competition to win tickets to her upcoming Arena show.

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Topics: Case study, Consumer goods, Storytelling, Print media

Augmented soccer carton

Posted by Frida Gullichsen on 27.8.2018

Aamu the cat, who lives in Arla’s milk cartons, went on a football-themed adventure this World Cup summer. A football field with goal and Aamu as a goalie appeared from the carton, inviting everyone to try their goal-scoring skills. High points got a place in the national hall of fame a scored goals also unlocked accessories for Aamu to wear in the next game.

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Topics: Case study, Consumer goods

AR gave new life to famous frescoes

Posted by Frida Gullichsen on 20.8.2018

Arilyn helped to enhance two classic pieces of art, famous frescoes by Tove Jansson, by bringing fashion journalist Sami Sykkö and nature journalist Minna Pyykkö to explore the frescoes and ponder the feelings, moods and inspirations on show within them.

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Topics: Case study, Museum, Helsinki, Tourism

Helsingin Sanomat highlights refugee crisis with AR

Posted by Frida Gullichsen on 13.8.2018

What happens after a devastating turning point in life? Can evil be forgiven? Finnish photographer Meeri Koutaniemi and Finnish producer Arman Alizad exhibited a series of documentary photos giving people an insight into sufferings around the world. Meeri Koutaniemi’s photographs and installations depicted the violence directed against women in India and Kenya, as well as refugees in Thailand and other parts of the world.

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Topics: Case study, Art, Museum, Journalism, Helsinki

Greenpeace uses AR to save the Great Northern Forests

Posted by Frida Gullichsen on 6.8.2018

This summer Greenpeace launched a campaign to save the Great Northern Forests and their importance to us and our climate change fate. The trees and soils of the Northern Forests are the single largest carbon store on Earth’s land surface, and not as renewable as the forest industry lets consumers believe.

Greenpeace decided to use augmented reality to globally raise awareness for the Great Northern Forests and their trees.

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Topics: Case study, Marketing, Virtual Gate

Urban Helsinki stories come to life

Posted by Frida Gullichsen on 30.7.2018

A city is more than its buildings and parks. A city is its people and their history.

City Stories are true stories, told on location, enhanced by AR to give you all the nuances of the setting, both visual and auditive. A stroll around Helsinki has never been more immersive and exciting.

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Topics: Case study, Helsinki, Storytelling

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