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Augmented Easter Egg breaks records

Posted by Frida Gullichsen on 19.6.2019

When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented chocolate surprise egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

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Topics: Case study, Consumer goods, Brand marketing

Art gate - step into the virtual gallery

Posted by Frida Gullichsen on 6.3.2019

The main hall of a museum closes down for renovation – what happens to the artwork no one gets to see? They come alive in the Art Gate, a virtual gallery to be visited anywhere, anytime. 

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Topics: Case study, Art, Museum, Virtual Gate

The world of Twin Peaks in Augmented Reality

Posted by Frida Gullichsen on 19.2.2019

Arilyn invites you to walk through the red velvet curtains into the Red Room and see the world change around you. This is our tribute to David Lynch, his work and the world he created in Twin Peaks.

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Topics: Case study, Storytelling, Virtual Gate

Classic movie scenes in augmented city tour

Posted by Frida Gullichsen on 10.12.2018

Visitors of the city tour featuring quintessential Helsinki bars&cafés got to experience real movie magic when classic Aki Kaurismäki movie scenes came to life in their original locations with the help of augmented reality.

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Topics: Case study, Tourism, Travel

AR enhanced Huawei event

Posted by Frida Gullichsen on 7.11.2018

Arilyn was chosen to bring Augmented Reality to Huawei's “Who is Huawei” event. The event was aimed at exhibiting the company's past, present and future to the international press. Arilyn was featured heavily in all aspects of the event, beginning with the initial invitation, sent to 80 specially-selected journalists.

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Topics: Case study, Consumer goods, Events, Brand marketing

Pop star Sanni in AR enhanced comic

Posted by Frida Gullichsen on 11.9.2018

In an August number of Aku Ankka, the Finnish equivalent to Donald Duck, a story featuring a cartoon look-alike of Finnish superstar Sanni was revealed. The story also featured augmented panels hiding a real life Sanni and a competition to win tickets to her upcoming Arena show.

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Topics: Case study, Consumer goods, Storytelling, Print media

Augmented soccer carton

Posted by Frida Gullichsen on 27.8.2018

Aamu the cat, who lives in Arla’s milk cartons, went on a football-themed adventure this World Cup summer. A football field with goal and Aamu as a goalie appeared from the carton, inviting everyone to try their goal-scoring skills. High points got a place in the national hall of fame a scored goals also unlocked accessories for Aamu to wear in the next game.

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Topics: Case study, Consumer goods

AR gave new life to famous frescoes

Posted by Frida Gullichsen on 20.8.2018

Arilyn helped to enhance two classic pieces of art, famous frescoes by Tove Jansson, by bringing fashion journalist Sami Sykkö and nature journalist Minna Pyykkö to explore the frescoes and ponder the feelings, moods and inspirations on show within them.

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Topics: Case study, Museum, Tourism

Helsingin Sanomat highlights refugee crisis with AR

Posted by Frida Gullichsen on 13.8.2018

What happens after a devastating turning point in life? Can evil be forgiven? Finnish photographer Meeri Koutaniemi and Finnish producer Arman Alizad exhibited a series of documentary photos giving people an insight into sufferings around the world. Meeri Koutaniemi’s photographs and installations depicted the violence directed against women in India and Kenya, as well as refugees in Thailand and other parts of the world.

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Topics: Case study, Art, Museum, Journalism

Greenpeace uses AR to save the Great Northern Forests

Posted by Frida Gullichsen on 6.8.2018

This summer Greenpeace launched a campaign to save the Great Northern Forests and their importance to us and our climate change fate. The trees and soils of the Northern Forests are the single largest carbon store on Earth’s land surface, and not as renewable as the forest industry lets consumers believe.

Greenpeace decided to use augmented reality to globally raise awareness for the Great Northern Forests and their trees.

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Topics: Case study, Marketing, Virtual Gate

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How to use AR in efficient brand communication and added engagement

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