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    Liisa Mathlin

    Liisa Mathlin
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    Create growth with AR marketing

    Posted by Liisa Mathlin on 29.10.2020

    The 4th industrial revolution is happening right now. Our smartphones and computers now understand the concept of space. Welcome to spatial computing. We now have a brand new way to utilize the digital content we marketers create every day to match with our surroundings. We can create wholesome experiences, where the physical and the digital seamlessly meet. 

    Augmented reality will fill the world with virtual content. As shown by the development of gigantic companies like Facebook and Apple, the future is not far away, as the future is already here. Now is an excellent time to evaluate why AR is such an essential part of marketing and advertising today, and even more so in the future.

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    Topics: AR marketing

    AR Weekly | October 23 | 2020

    Posted by Liisa Mathlin on 23.10.2020

    This week we're on a search for great AR applications, once again. Google and Amazon are both leveling up their game on search bars. 

    Search is easier also in Mercedes-Benz's new S-Class car, with an augmented reality windshield! We did write about this a few weeks back, but it just goes too well with the other search-themed content we have!

    Also, brand new Christmas chocolate flavors with AR experiences become available to search soon.

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    Topics: Consumer goods, AR News, AR Technology

    AR Weekly | October 16 | 2020

    Posted by Liisa Mathlin on 16.10.2020

    This week's augmented reality insights bring us both tech and entertainment. AR indeed goes many ways and works in many applications!

    Amazon launches a Halloween AR experience so you can become a pumpkin yourself, Apple takes another step towards the future of AR, and virtual voguing and razzle-dazzle.

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    Topics: AR News, Culture, AR Technology, Entertainment

    The glory of Egypt shines again in AR

    Posted by Liisa Mathlin on 15.10.2020

    We rarely get an opportunity to explore the mysteries of ancient Egypt. Even more rarely, we can immerse ourselves in them. Today we can.

    Amos Rex is a museum where the past, the present, and the future meet. In 2020 the museum exhibits the foundation of our society: the glory of Egypt. A never-before-seen experience, a virtual ancient tomb, sends visitors off on a journey thousands of years back in time.

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    Topics: Case study, Culture

    AR Weekly | October 9 | 2020

    Posted by Liisa Mathlin on 9.10.2020

    AR looks to the future and travels to the past this week! AR goggles for dogs and an app to turn yourself into a painting or check how you'd look with an ancient Egyptian necklace on you.

    And, as we speak of ancient Egypt, a little tip for some weekend fun made possible with augmented reality.

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    Topics: AR News, Culture, AR Technology, Entertainment

    AR Weekly | October 2 | 2020

    Posted by Liisa Mathlin on 2.10.2020

    The adoption of augmented reality is taking big leaps forward this week!

    Verizon expands 5G Home Internet and offers an AR solution for an easy setup, augmented reality disappeared from the Gartner's Hype Cycle, and, yes, another AR game to brighten our weekends! 

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    Topics: Case study, AR News, AR Technology, Entertainment

    AR Weekly | Sept 25 | 2020

    Posted by Liisa Mathlin on 25.9.2020

    Halloween season is knocking on the door, so what better way to go trick-or-treating than with an AR Ghostbusters game?

    This week also brought us an augmented reality honey water tasting, Apple's AR audio development, and an AR app for the AXR+EXP concert series.

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    Topics: AR News, Packaging, AR Technology, Entertainment

    Augmented reality brings life to murals and street art

    Posted by Liisa Mathlin on 24.9.2020

    For over a decade, Arabia Street Festival has brought music, food, and art to the streets of the Arabia area in Helsinki, Finland. The annual festival celebrates communality and sustainability, and street art has been in its focus since the beginning. 

    13th of its kind, the festival organized on the 5th of September 2020 went online for the first time ever. In addition to the online program, the festival audience could, and still can, walk around the Arabia area to explore the gorgeous public art. This year, nine street art pieces enhanced with augmented reality decorate the streets and buildings.

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    Topics: Case study, Culture

    AR Weekly | September 18 | 2020 | Facebook Connect edition

    Posted by Liisa Mathlin on 18.9.2020

    This week we'll focus on the Facebook Connect event. The event looking to the future of AR and VR was organized online earlier this week.

    Many of the sessions were aimed more towards VR creators and revolved around the new Oculus Quest 2, shipping from October 13th. Still, many interesting insights about AR's tomorrow lay ahead!

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    Topics: AR News, AR Technology

    AR Weekly | September 11 | 2020

    Posted by Liisa Mathlin on 11.9.2020

    Last week Mario Kart, this week PAC-MAN! Our favorite games from the past are coming to reality.

    Also, the XR field is getting the much-needed privacy framework, a new set of AR glasses arises, and the world's first AR-built motorcycle.

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    Topics: AR News, Culture, AR Technology, Entertainment

    About this blog

    How to use AR in efficient brand communication and added engagement

    We strive to make augmented reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

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