Arilyn Blog

The 4th industrial revolution is happening right now. Our smartphones and computers now understand the concept of space. Welcome to spatial computing. We now have a brand new way to utilize the digital content we marketers create every day to match with our surroundings. We can create wholesome experiences, where the physical and the digital seamlessly meet. 

Augmented reality will fill the world with virtual content. As shown by the development of gigantic companies like Facebook and Apple, the future is not far away, as the future is already here. Now is an excellent time to evaluate why AR is such an essential part of marketing and advertising today, and even more so in the future.

This week we're on a search for great AR applications, once again. Google and Amazon are both leveling up their game on search bars. 

Search is easier also in Mercedes-Benz's new S-Class car, with an augmented reality windshield! We did write about this a few weeks back, but it just goes too well with the other search-themed content we have!

Also, brand new Christmas chocolate flavors with AR experiences become available to search soon.

This week's augmented reality insights bring us both tech and entertainment. AR indeed goes many ways and works in many applications!

Amazon launches a Halloween AR experience so you can become a pumpkin yourself, Apple takes another step towards the future of AR, and virtual voguing and razzle-dazzle.

We rarely get an opportunity to explore the mysteries of ancient Egypt. Even more rarely, we can immerse ourselves in them. Today we can.

Amos Rex is a museum where the past, the present, and the future meet. In 2020 the museum exhibits the foundation of our society: the glory of Egypt. A never-before-seen experience, a virtual ancient tomb, sends visitors off on a journey thousands of years back in time.

AR looks to the future and travels to the past this week! AR goggles for dogs and an app to turn yourself into a painting or check how you'd look with an ancient Egyptian necklace on you.

And, as we speak of ancient Egypt, a little tip for some weekend fun made possible with augmented reality.

The adoption of augmented reality is taking big leaps forward this week!

Verizon expands 5G Home Internet and offers an AR solution for an easy setup, augmented reality disappeared from the Gartner's Hype Cycle, and, yes, another AR game to brighten our weekends! 

Halloween season is knocking on the door, so what better way to go trick-or-treating than with an AR Ghostbusters game?

This week also brought us an augmented reality honey water tasting, Apple's AR audio development, and an AR app for the AXR+EXP concert series.

For over a decade, Arabia Street Festival has brought music, food, and art to the streets of the Arabia area in Helsinki, Finland. The annual festival celebrates communality and sustainability, and street art has been in its focus since the beginning. 

13th of its kind, the festival organized on the 5th of September 2020 went online for the first time ever. In addition to the online program, the festival audience could, and still can, walk around the Arabia area to explore the gorgeous public art. This year, nine street art pieces enhanced with augmented reality decorate the streets and buildings.

This week we'll focus on the Facebook Connect event. The event looking to the future of AR and VR was organized online earlier this week.

Many of the sessions were aimed more towards VR creators and revolved around the new Oculus Quest 2, shipping from October 13th. Still, many interesting insights about AR's tomorrow lay ahead!

Last week Mario Kart, this week PAC-MAN! Our favorite games from the past are coming to reality.

Also, the XR field is getting the much-needed privacy framework, a new set of AR glasses arises, and the world's first AR-built motorcycle.