The term Metaverse has found its way from nerds' and scifisists' coves to the tables of every knowledgeable marketer, advertiser and brander.
We should once again get excited over something new, and make immersive content, create viral social media filters, or, at the bare minimum, organise virtual events. But they just don't fit into our workflow. Even our TikTok channel that we set up last year is shouting in the silence. Our brand is not a trailblazer or a trendsetter. Plus, we're always busy.