Arilyn Blog

The term Metaverse has found its way from nerds' and scifisists' coves to the tables of every knowledgeable marketer, advertiser and brander.

We should once again get excited over something new, and make immersive content, create viral social media filters, or, at the bare minimum, organise virtual events. But they just don't fit into our workflow. Even our TikTok channel that we set up last year is shouting in the silence. Our brand is not a trailblazer or a trendsetter. Plus, we're always busy.

Metaverse has been the buzzword of this year. What does it actually mean? Do we even need to define it? 

We hosted a webinar where we answered these questions, among many others. Following is a round-up of the highlights.

 

"What the fuck does that mean? 'Ang on, what does augmented reality mean, Sharon."

Ozzy Osbourne

That is the question to answer; what does augmented, and more broadly, extended reality mean for brands and businesses? Modern-day marketing faces many challenges. How to stand out from all the other messages consumers are bombarded with? How to keep the audience's attention when all they want is to scroll, swipe and skip? How to be the one people will remember at the end of the day?

The Baltic Sea Day is an annual celebration in honour of the sea, launched by the John Nurminen Foundation. 

What better way to celebrate the Baltic Sea Day today on the 26th of August than putting together some examples of how extended and augmented reality can tell the story of our beloved sea? 

No better way, I would say. So, here goes! 

Today is Museum Day. Museums play an essential part in educating people about the past to make a better future. Museums are also one of the many to take a hit from the pandemic.

In honoring the history and looking towards the new, here is a collection of immersive museum experiences for you to appreciate the vital work museums do!

Augmented reality (AR) enables us to utilize our surroundings better. We can visualize ideas that are difficult to understand and hear sounds that have drowned under all the noise. We can even smell, taste, and feel things that might not physically be near us.

For the AR content to become genuinely immersive, we need to engage all of our senses. A virtual experience doesn't feel real if it only teases, for example, our vision. 

The world has changed drastically in a short time. We are all familiar with virtual group meetings. Either everyone is shouting on top of each other to get their point through, or only one person is talking, and everyone else silently agrees. The outcome in both is the same - no one is actually paying attention.

The pandemic and social distancing have taught us that not all meetings, presentations, and discussions need to happen face-to-face. Even if we can have physical meetings, we probably won't as often as we used to. 

In the year 2020, we saw significant progress in AR wearables. 2021 has started strong as well.

It is time to update our list of state of AR, MR, and smart glasses from last year. A lot is going on, and the future of eyewear looks bright!

Our world has become more connected than ever. The physical distancing has led to being more close virtually, but virtual connections often lack something.

The emotional connection that physical encounters offer is difficult, probably impossible, to transform into virtual. But, with immersive technologies, virtual content can become an experience that delights and gives that new perspective.

The year 2020 gave us all a lot to adapt to – new ways-of-working, connecting, and communicating. The shift from physical to digital accelerated, and we were thrown years into the future. But as huge Art fans, we found that something was missing from our lives – visiting art galleries and museums.

Following is a brief on our new spin-off product, Virtual Art Gallery, designed for Art galleries to grab hold of the current momentum and leap into the future.