Arilyn Blog

Experiential marketing is a highly effective way to engage customers and improve client loyalty. It takes the audience in the centre of brand messaging rather than pushing through in the ocean of ads. 

Interactions are at the heart of experiential marketing; a brand directly encourages its audience to participate in a brand experience. Involving your customers in your story makes them feel connected to you rather than sold to.

Creating experiences for your audience and making a lasting impact might sound arduous, but it doesn't have to be! Immersive and interactive online spaces enable you to present your offering and tell your story in a way that is exciting, engaging, and memorable.

Product packagings are rarely used to their full potential. They are essential in telling about the product itself, but they can also be a launchpad for much more. 

The Baltic Sea Day is an annual celebration in honour of the sea, launched by the John Nurminen Foundation. 

What better way to celebrate the Baltic Sea Day today on the 26th of August than putting together some examples of how extended and augmented reality can tell the story of our beloved sea? 

No better way, I would say. So, here goes! 

The world has changed drastically in a short time. We are all familiar with virtual group meetings. Either everyone is shouting on top of each other to get their point through, or only one person is talking, and everyone else silently agrees. The outcome in both is the same - no one is actually paying attention.

The pandemic and social distancing have taught us that not all meetings, presentations, and discussions need to happen face-to-face. Even if we can have physical meetings, we probably won't as often as we used to. 

Our world has become more connected than ever. The physical distancing has led to being more close virtually, but virtual connections often lack something.

The emotional connection that physical encounters offer is difficult, probably impossible, to transform into virtual. But, with immersive technologies, virtual content can become an experience that delights and gives that new perspective.

The year 2020 gave us all a lot to adapt to – new ways-of-working, connecting, and communicating. The shift from physical to digital accelerated, and we were thrown years into the future. But as huge Art fans, we found that something was missing from our lives – visiting art galleries and museums.

Following is a brief on our new spin-off product, Virtual Art Gallery, designed for Art galleries to grab hold of the current momentum and leap into the future.

The pandemic has changed a lot in our lives: how we work, how we spend our free time, and how we communicate. People longing for a more peaceful place to live than big cities has become a global trend. On the other hand, bigger cities are appealing to many people, as they offer better services and other possibilities.

Either way, when the house-shopping pants are on, how can people browse through the options when every city and town is on lockdown? We created a tool for that.

Arilyn has signed an agreement with Canadian label giant CCL, the world’s largest Labels & speciality packaging manufacturer. The cooperation means that CCL will develop, market and sell AR & VR Immersive Connected Packaging services, implemented with Arilyn’s technology.