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    Posted by Liisa Mathlin on 12.3.2021
    Liisa Mathlin
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    Go on an augmented Easter egg hunt with Cadbury!

    Also, Google released an interactive electronic music exhibition for educational and entertainment purposes and adds depth support for dual cameras to ARCore.

    Cadbury creates personalized Google Street View egg hunt

    With physical connection restricted by the global pandemic, Cadbury designed an Easter campaign to connect people. 

    On the Worldwide Hide website, people can place an Easter egg and share a personalized clue with a loved one to help them locate it. The egg-hiders can even attach a real Cadbury Easter egg that the seeker will physically receive once they've found the egg online.

    "WorldWide Hide takes the usual garden egg hunt and helps you hide a surprise somewhere that is meaningful to you and the hider. We can't wait to make people feel a little more connected. No matter how far apart they may be this Easter," said Markéta Kristlová, senior brand manager of Easter UK, Mondelez International.

    Google adding stereo depth support for dual cameras to ARCore

    In response to Apple's implementation of LiDAR sensors in iPad Pro and iPhone 12 Pro models, Google is looking to leverage the dual-camera setups in recent flagship devices as depth-sensing components.

    The first devices to support the capability are the Pixel 4 and Pixel 4XL, which carry a 12.2-megapixel camera and a 16-megapixel telephoto lens on the rear, and an eight-megapixel wide-angle camera along with Soli radar sensors upfront.

    ARCore utilizes dual cameras to measure depth and apply the Depth API data for more realistic AR experiences. The depth support is said to arrive in the coming weeks.

    Google launches online electronic music exhibition, featuring playable AR vintage synths

    Google has launched an interactive electronic music exhibition, Music, Makers & Machines, that celebrates the genre's rich and varied history.

    Hosted on the company's Arts & Culture platform, the exhibition covers electronic music's inventors, artists, sounds, and technology. One of the highlights is the AR synth. It enables the users to make music with five classic music technology hardware in 3D or AR, depending on your device.

    Other highlights include 3D, spinnable images of synths, 360-degree tours, photos and videos, and profiles of some key figures, tracks, places, and genres in electronic music history.

    Check out the Music, Makers & Machines exhibition on your desktop, or download the Google Arts & Culture app from the App Store or Google Play.

    That's all for now, see you next time!


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    Topics: AR News Culture AR Technology Entertainment

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