Discover activities and locations sorted by themes on Snap Map, and Metaverse on wheels!
And bonus news: we are hosting a webinar! Join if you want to learn how to enter the Metaverse now through real cases.
Snap rolled out "layers" feature on Snap Map
250 million Snapchatters are using Snap Map to find people and places. Snap has now released a "layers" feature to its map, allowing users to sort the locations around them according to different themes.
Layers will include content from partners in various verticals. For example, a Ticketmaster layer will highlight local events, while a layer from The Infatuation will signal trending food items. Snap is also getting the ball rolling with two layers at launch: "Memories" and "Explore", AR Insider writes.
Users can toggle between available layers, including Snap'sSnap's own and its partners' layers. The layer selection is limited at this time, but the utility and use cases will broaden over time.
AR Insider speculates Snap'sSnap's next move to be a Layers API that would let Snapchat scale up the creation of layers by crowdsourcing. The API approach would also let developers build their products into Snap Map, and businesses outside Snapchat reach the 250 million Snapchat users.
WayRay designing AR-powered ride-share car for zoomers
A holographic AR company WayRay has unveiled an all-electric ride-hailing vehicle, the Holograktor. The carpool vehicle of the future incorporates various AR components to offer passengers a next-gen commuting experience. The Holograktor is a concept EV vehicle.
The car features a three-person layout: a throne-like backseat positioned directly between the driver and co-pilot seats. The driver can pilot the vehicle both manually and remotely. When in remote mode, the steering wheel and controls retract into the dashboard to accommodate additional passengers. Remote drivers will still require a proper driver's license to operate the vehicle.
The car's roof houses a holographic system capable of projecting animated graphics on the front windshield. Using two seat-mounted joysticks, passengers can interact with various interactive AR experiences, from GPS directions to multiplayer videogames.
"This is a car designed specifically for zoomers, it's for people who want to play and want to create and consume content," said WayRay founder Vitaly Ponomarev.
Bonus news: join us on our webinar to enter the Metaverse now!
Learn about the possibilities and benefits of the new dimension through real cases. What is Metaverse anyways, and what does it offer to brands wanting to differentiate?
What did the Prince of Darkness say about AR? Why are there virtual cows on your milk carton? What did Lil Nas X do?
Register now and get ahead with marketing in the 4th dimension! Many trailblazer brands have already succeeded in the Metaverse. You can, too!
That's all for now, see you next time!
