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    Posted by Liisa Mathlin on 12.2.2021
    Liisa Mathlin
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    Augmented reality continues to reach and engage. It presents a new way for musicians and artists to connect with their fans and enables collaboration in 3D projects remotely. 

    Check out how Super Bowl was a win for AR, the new form of music videos, and how AR improves remote collaboration via conference platforms.

    You can now review 3D models in AR on Zoom

    For people working with 3D models, the past year has been a struggle in terms of collaboration. Zoom, Teams, WebEx, and other video conference platforms have become familiar to many of us, but they fall short on working in 3D. Arvizio, mixed reality and collaboration technology company, rushes in aid.

    Arvizio has announced its Immerse 3D solution. It's for sharing and interacting with 3D models in augmented reality in collaborative web meeting platforms, such as Microsoft Teams and Zoom. The solution enables users to utilize their team meeting as a planning and review system while viewing the same CAD, BIM, or other 3D models.

    Jonathan Reeves, CEO of Arvizio, envisions this capability to change how project reviews can be delivered.

    ar-3d_models-zoom-vrroom-2

    Palaye Royale sets the bar high in immersive music videos

    Los Angeles-based rock group Palaye Royale has come up with a new AR experience that could end up being groundbreaking. The band has released a 10-minute interactive performance, "Curse of Calypso." The AR show is backed by various tracks from the band's latest album, The Bastards.

    The audience isn't just an observer of the show. The app uses voice recognition, among other activations, to roll forward with the experience. What a way to give the fans a genuinely interactive encounter with their favorite artists! 

    The experience is available for $4.99 in the App Store and Google Play.

    Super Bowl was a win for augmented reality

    In today's social and digital world, brands aren't limited to running ads during a single event or in a single format. Consumers can connect and interact across the web and on social platforms.

    NFL fans have relied on social media to connect with their teams and fellow fans, so NFL has expanded its slate of social AR tools and effects. 

    According to Snapchat, immersive, engaging, and shareable AR experiences from NFL partners reached 45 million Snapchatters during Super Bowl weekend, with 101 million impressions. More NFL fans saw these Snapchat AR filters than the reported 99.9 million people watching the actual game.

    These lenses and other AR experiences expanded AR's reach to millions of new users. AR is gradually becoming inherent in our everyday lives and will drastically change the way people engage with brands.

    That's all for now, see you next time!


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    Topics: AR News AR marketing AR Technology Entertainment

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