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Posted by Tommi Merelin on 4.6.2018
Tommi Merelin
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Have you ever wondered what happens in the department store after the lights go out? The Stockmann department store in Helsinki was filled with Christmas magic. The campaign was a huge success combining real-world Christmas ambience with memorable and playful augmented reality content. 


Client Stockmann
Production Animaatiokopla, Ulla Mertalehto, Vilja Roihu & Arilyn
Nominations AWE Auggie Awards 2018 – Best Campaign

"In the middle of Helsinki stands an old and beautiful building. Each day thousands of busy people enter and exit through its doors, but only a few know its great secret. A group of little creatures, living inside the department store's many walls, are the ones that really keep the lights on. Onni the Elf is the oldest resident of the building - and when he heard that Santa Claus had arrived, he rushed to look for him..."

This was the backstory created for the Stockmann Christmas Adventure, powered by Arilyn. The story started from the traditional Stockmann Christmas window, viewed from the street outside the store, and traversed the whole store before arriving at Santa's workshop on the 6th floor. Onni's footprints could be followed from door to door, and floor to floor, and with Arilyn, users saw what was happening inside Stockmann's walls - getting clues as to which way Santa went.

In the end, Santa had already returned to the Arctic Circle, but there was an "AR-hotline" to Santa's office through which excited adventurers could still see a special message from Santa himself. At the workshop, the kids could colour a Christmas card of Onni and watch him come life in AR in clothes of their own design!

The adventure offered an engaging experience for families during November and December 2017 and made the largest department store in the Nordic countries not only a place for shopping but a place for adventure, excitement and storytelling.

Arilyn created the entire Christmas Adventure based on Stockmann’s Christmas Decorations. Small, felted animals from the Christmas Window were photographed and turned into animated characters. The story was written, characters were animated, 3D spaces were constructed and audio recorded - before being carefully assembled in AR.

Topics: Case study Retail

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