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    Tommi Merelin

    Tommi Merelin
    Facilitating customer happiness
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    Recent Posts

    Get to know Arilyn – Liisa Mathlin, Marketing Manager

    Posted by Tommi Merelin on 8.5.2020

    Team Arilyn is growing, again! Let's give a warm welcome to our newest member, Liisa Mathlin. Liisa is our new Marketing Manager, specializing in content and social media. So more interesting articles, guides and other useful materials for our followers to read. We welcome Liisa with our traditional way by asking her really random questions. Let's begin!

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    Topics: Arilyn, Culture

    Augmented reality musical marketing

    Posted by Tommi Merelin on 23.4.2020
    Maybe Happy Ending is a musical about 21st century Seoul, where human-like robots, the helper-bots, are an everyday thing. Two obsolete helper-bots discover that they have a surprising connection that challenges what they believe is possible for themselves, relationships, and love. And thanks to augmented reality, you now have a chance to meet them!
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    Topics: Case study, Culture, Entertainment

    Get to know Arilyn – Daniel Rémy, Sales Manager

    Posted by Tommi Merelin on 9.4.2020

    Team Arilyn introductions are back! Let's welcome our newest member, Daniel Rémy, to the team. Daniel began his job at the first of April as our new Sales Manager. Daniel has exceptional experience in software and service sales as well as customer success and account management. Our clients and we will be happy to have him on board! We thought it would be fun to give Daniel a warm welcome by asking him a batch of really random rapid-fire questions. Here we go!

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    Topics: Arilyn

    Get to know Arilyn – Hilla Palojärvi, 3D Artist

    Posted by Tommi Merelin on 15.1.2020

    Getting to know Team Arilyn is back again with the latest edition of new talents, here in the form of Hilla Palojärvi, our 3D Artist Trainee. Hilla has been a part of our team for a few months already, so let's start the grilling.

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    Topics: Arilyn

    Why AR should be a marketer's next skill to master?

    Posted by Tommi Merelin on 3.1.2020

    All the folks currently working in graphic design, advertising and other digital creative fields can already take advantage of augmented reality in their projects, and also as their next differentiating skill set.

    Spatial computing, the moving from 2D to 3D, will be the next big thing in computer evolution. Not unlike the shift from print to TV to digital. One of augmented reality's most promising use-case areas is to create experiences for consumers like lenses and animations — the most apparent current revenue opportunity for businesses and the current industry accelerant.

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    Topics: AR marketing

    3 takeaways from Simon Sinek's Start With Why to rock your AR campaign

    Posted by Tommi Merelin on 30.9.2019

    Simon Sinek's first TEDx talk from 2009 is the 3rd most-watched TED talk of all time, clocking at well over 46 million views at the moment. If you haven't watched it already, please do so now. The speech is well worth the twenty minutes.

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    Topics: AR marketing

    The intelligent design of a digital multiverse – The AR Cloud

    Posted by Tommi Merelin on 27.6.2019

    Imagine a parallel digital universe. A place where anything is possible and everything can be anything. You can see what others can't, or participate together in the same dimension. You could switch your vision from work to navigation to gaming to socializing with a flick of a switch. This will be the future, as there is a multitude of companies and organizations developing such an environment. It is called the AR Cloud. What will this parallel reality be like?

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    Topics: Arilyn, AR Technology

    Recipe for success in AR marketing: 1 part curiosity, 2 parts empathy

    Posted by Tommi Merelin on 6.6.2019

    Remember the last time a marketing campaign stuck to you? Then answer this simple question: Was it because the visuals were outstanding, or the product and its features so amazing that you still can remember them? Or was it the fact that the campaign somehow moved you from the inside? Out of these two, I can almost guarantee it was the latter. It might have been a great story where you really empathized with the characters or a campaign that resonated with a greater cause.

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    Topics: AR marketing

    3 simple tips to rock your AR content

    Posted by Tommi Merelin on 18.4.2019

    As in all marketing, content is king. The same naturally applies to AR. So why is it that most of the content we see are flying whales and meaningless, glued-on AR filters? I’m not saying that dinosaurs on your lawn or funny cat whisker filters shouldn’t exist, but AR can be so much more. If you have ever wondered how to augment your business, read on.

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    Topics: AR marketing

    Arilyn ♥︎ CCL Labels

    Posted by Tommi Merelin on 15.3.2019

    Arilyn has signed an agreement with Canadian label giant CCL, the world’s largest Labels & speciality packaging manufacturer. The cooperation means that CCL will develop, market and sell AR & VR Immersive Connected Packaging services, implemented with Arilyn’s technology.

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    Topics: Consumer goods, AR News, Packaging

    About this blog

    How to use AR in efficient brand communication and added engagement

    We strive to make augmented reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

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