<img src="https://secure.soma9vols.com/158924.png" alt="" style="display:none;">

    Tommi Merelin

    Tommi Merelin
    Facilitating customer happiness
    Find me on:

    Recent Posts

    Get to know Arilyn – Hilla Palojärvi, 3D Artist

    Posted by Tommi Merelin on 15.1.2020

    Getting to know Team Arilyn is back again with the latest edition of new talents, here in the form of Hilla Palojärvi, our 3D Artist Trainee. Hilla has been a part of our team for a few months already, so let's start the grilling.

    Read More

    Topics: Arilyn

    Why AR should be a marketer's next skill to master?

    Posted by Tommi Merelin on 3.1.2020

    All the folks currently working in graphic design, advertising and other digital creative fields can already take advantage of augmented reality in their projects, and also as their next differentiating skill set.

    Read More

    Topics: AR marketing

    3 Takeaways from Simon Sinek's ”Start With Why” to utilize in your next AR campaign

    Posted by Tommi Merelin on 30.9.2019

    Simon Sinek's first TEDx talk from 2009 is the 3rd most-watched TED talk of all time, clocking at well over 46 million views at the moment. If you haven't watched it already, please do so now. The speech is well worth the twenty minutes.

    Read More

    Topics: AR marketing

    The intelligent design of a digital multiverse – The AR Cloud

    Posted by Tommi Merelin on 27.6.2019

    Imagine a parallel digital universe. A place where anything is possible and everything can be anything. You can see what others can't, or participate together in the same dimension. You could switch your vision from work to navigation to gaming to socializing with a flick of a switch. This will be the future, as there is a multitude of companies and organizations developing such an environment. It is called the AR Cloud. What will this parallel reality be like?

    Read More

    Topics: Arilyn, AR Technology

    A recipe for success in AR marketing – 1 part curiosity and 2 parts empathy

    Posted by Tommi Merelin on 6.6.2019

    Remember the last time a marketing campaign stuck to you? Then answer this simple question: Was it because the visuals were outstanding, or the product and its features so amazing that you still can remember them? Or was it the fact that the campaign somehow moved you from the inside? Out of these two, I can almost guarantee it was the latter. It might have been a great story where you really empathized with the characters or a campaign that resonated with a greater cause.

    Read More

    Topics: AR marketing

    3 simple tips to rock your AR content

    Posted by Tommi Merelin on 18.4.2019

    As in all marketing, content is king. The same naturally applies to AR. So why is it that most of the content we see are flying whales and meaningless, glued-on AR filters? I’m not saying that dinosaurs on your lawn or funny cat whisker filters shouldn’t exist, but AR can be so much more. If you have ever wondered how to augment your business, read on.

    Read More

    Topics: AR marketing

    Arilyn ♥︎ CCL Labels

    Posted by Tommi Merelin on 15.3.2019

    Arilyn has signed an agreement with Canadian label giant CCL, the world’s largest Labels & speciality packaging manufacturer. The cooperation means that CCL will develop, market and sell AR & VR Immersive Connected Packaging services, implemented with Arilyn’s technology.

    Read More

    Topics: Consumer goods, AR News, Packaging

    Art beyond the frame

    Posted by Tommi Merelin on 18.6.2018

    Arilyn helped to expose the world beyond one of Finland's most iconic paintings. When scanned with Arilyn AR app, the painting appeared around the user in a 360-degree panorama, providing a more colourful and involved experience.

    Read More

    Topics: Case study, Culture

    Huawei retail experience

    Posted by Tommi Merelin on 8.6.2018

    Arilyn helped with the launch of the new Huawei P20 mobile phone by creating an augmented reality retail experience. The retail concept was launched in 12 countries across EMEA. With the help of augmented reality, the consumer could take a closer look at all the fine details and cool features of the new device while in-store.

    Read More

    Topics: Case study, Retail, Consumer goods

    Augmented Reality Christmas adventure

    Posted by Tommi Merelin on 4.6.2018

    Have you ever wondered what happens in the department store after the lights go out? The Stockmann department store in Helsinki was filled with Christmas magic. The campaign was a huge success combining real-world Christmas ambience with memorable and playful augmented reality content. 

    Read More

    Topics: Case study, Retail

    About this blog

    How to use AR in efficient brand communication and added engagement

    We strive to make augmented reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

    We create case studies, guides and how-tos so you can make most of augmented reality. Subscribe to get the latest content straight to your inbox freshly once a week.

    If you have any suggestions on what kind of content we should make to help you on your path, please send us a message. We read each and every one of your suggestions because we are creating content for you.

    Subscribe Here!

    Recent Posts