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Tommi Merelin

Tommi Merelin
Facilitating customer happiness
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Recent Posts

The intelligent design of a digital multiverse – The AR Cloud

Posted by Tommi Merelin on 27.6.2019

Imagine a parallel digital universe. A place where anything is possible and everything can be anything. You can see what others can't, or participate together in the same dimension. You could switch your vision from work to navigation to gaming to socializing with a flick of a switch. This will be the future, as there is a multitude of companies and organizations developing such an environment. It is called the AR Cloud. What will this parallel reality be like?

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Topics: Arilyn, Technology, AR Cloud

A recipe for success in AR marketing – 1 part curiosity and 2 parts empathy

Posted by Tommi Merelin on 6.6.2019

Remember the last time a marketing campaign stuck to you? Then answer this simple question: Was it because the visuals were outstanding, or the product and its features so amazing that you still can remember them? Or was it the fact that the campaign somehow moved you from the inside? Out of these two, I can almost guarantee it was the latter. It might have been a great story where you really empathized with the characters or a campaign that resonated with a greater cause.

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Topics: Storytelling, Marketing

3 simple tips to rock your AR content

Posted by Tommi Merelin on 18.4.2019

As in all marketing, content is king. The same naturally applies to AR. So why is it that most of the content we see are flying whales and meaningless, glued-on AR filters? I’m not saying that dinosaurs on your lawn or funny cat whisker filters shouldn’t exist, but AR can be so much more. If you have ever wondered how to augment your business, read on.

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Topics: Storytelling, Marketing

Arilyn ♥︎ CCL Labels

Posted by Tommi Merelin on 15.3.2019

Arilyn has signed an agreement with Canadian label giant CCL, the world’s largest Labels & speciality packaging manufacturer. The cooperation means that CCL will develop, market and sell AR & VR Immersive Connected Packaging services, implemented with Arilyn’s technology.

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Topics: Consumer goods, News, Packaging

Art beyond the frame

Posted by Tommi Merelin on 18.6.2018

Arilyn helped to expose the world beyond one of Finland's most iconic paintings. When scanned with Arilyn AR app, the painting appeared around the user in a 360-degree panorama, providing a more colourful and involved experience.

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Topics: Case study, Art, Museum, Helsinki

Huawei retail experience

Posted by Tommi Merelin on 8.6.2018

Arilyn helped with the launch of the new Huawei P20 mobile phone by creating an augmented reality retail experience. The retail concept was launched in 12 countries across EMEA. With the help of augmented reality, the consumer could take a closer look at all the fine details and cool features of the new device while in-store.

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Topics: Case study, Retail, Consumer goods

Augmented Reality Christmas adventure

Posted by Tommi Merelin on 4.6.2018

Have you ever wondered what happens in the department store after the lights go out? The Stockmann department store in Helsinki was filled with Christmas magic. The campaign was a huge success combining real-world Christmas ambience with memorable and playful augmented reality content. 

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Topics: Case study, Retail

About this blog

How to use AR in efficient brand communication and added engagement

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