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    Posted by Frida Gullichsen on 13.8.2018
    Frida Gullichsen
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    What happens after a devastating turning point in life? Can evil be forgiven? Finnish photographer Meeri Koutaniemi and Finnish producer Arman Alizad exhibited a series of documentary photos giving people an insight into sufferings around the world.

    Arilyn teamed up with Finnish newspaper Helsingin Sanomat, and their design lead Sami Valtere, to create an AR infographic to accompany the exhibition - digging deeper into the current global refugee situation.

    Brand Helsingin Sanomat & Kiasma
    Production Helsingin Sanomat & Arilyn

    Meeri Koutaniemi’s photographs and installations depicted the violence directed against women in India and Kenya, as well as refugees in Thailand and other parts of the world.

    AR helping art to make a point

    The piece resembled abstract art, with colourful shapes and lines. But when scanned with the Arilyn app, the shapes came to life and displayed a variety of statistics and facts relating to refugee displacement around the world. The infographic featured the narration of one young refugee telling his own story, giving the numbers a voice.

    The art piece was also featured in a full page spread in Helsingin Sanomat newspaper.

    All-in-all, an ideal example of AR put to use in reaching both client and consumer.  It managed to convey messages from within the art and furthermore, beyond the frame and the exhibition itself.

    AR content can help art to dive deeper and truly make an impact. Augmented content enables more detailed story to be told, and more complex themes to be presented. 

    With today's AR technology, artists can take their audience back in time and explain what lies behind their art. AR enables the artists to enhance their art with illustrations or show how the artwork was made.  AR offers a new and innovative way for the audience to interact with their favorite artists in museums, exhibitions, and galleries.

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    Topics: Case study Print media Culture

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