What happens after a devastating turning point in life? Can evil be forgiven?
Finnish photographer Meeri Koutaniemi and Finnish producer Arman Alizad exhibited a series of documentary photos giving people an insight into suffering around the world. We enhanced the project with augmented reality to showcase more than just numbers.
|Brand||Helsingin Sanomat & Kiasma|
|Production||Helsingin Sanomat & Arilyn|
Together with Finnish newspaper Helsingin Sanomat and its design lead Sami Valtere, we created an AR infographic to accompany the exhibition - digging deeper into the current global refugee situation.
Meeri Koutaniemi’s photographs and installations depicted the violence directed against women in India and Kenya and refugees in Thailand and other parts of the world.
AR helping art to make a point
The piece resembled abstract art, with colourful shapes and lines. But when scanned with the Arilyn app, the figures came to life and displayed various statistics and facts relating to refugee displacement worldwide. The infographic featured the narration of one young refugee telling his own story, giving the numbers a voice.
In addition to the exhibition, the newspaper Helsingin Sanomat featured the art piece in a full-page spread.
All in all, an ideal example of AR put to use in reaching both client and consumer. It managed to convey messages from within the art and beyond the frame and the exhibition itself.
AR content can help art to dive deeper and truly make an impact. Augmented content enables more detailed storytelling and more displaying complex themes.
With today's AR technology, artists can take their audience back in time and explain what lies behind their art. AR enables the artists to enhance their art with illustrations or show how they created the artwork. AR offers a new and innovative way for the audience to interact with their favourite artists in museums, exhibitions, and galleries.