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    Frida Gullichsen

    Frida Gullichsen
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    Ozzy Osbourne – augmented reality on vinyl

    Posted by Frida Gullichsen on 15.1.2020

    There is no more dedicated group of people than fans of a musical artist. All they want is to connect with their idol. Could artists offer that connection to people all around the world without physically being there?

    Yes, through augmented reality.

    Ozzy Osbourne, the Prince of Darkness, utilised AR to enhance his "See You On The Other Side" limited edition vinyl box set. The unique experience immerses fans in the music and performances spanning decades.

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    Topics: Case study

    Augmented reality portal recreates prohibition time café

    Posted by Frida Gullichsen on 20.12.2019

    A museum is a place, where the past, the present, and the future meet. It is a place, where the visitors dwell in the past to get an insight into the future. 

    The Amos Rex museum wanted to offer its audience a chance to truly immerse itself in the feeling of history, with the technology of the future.

    A 1920’s prohibition time coffee shop, le Chat Doré, was brought to life with an augmented reality portal at the Amos Rex Art Museum in Helsinki.

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    Topics: Case study

    Gamified WebAR campaign helps save the Baltic Sea

    Posted by Frida Gullichsen on 4.12.2019
    People everywhere are becoming more and more aware of environmental questions, but many have trouble finding ways to make an impact. Brands and businesses have a fantastic opportunity to set an example and build trust and engagement while at it.
     
    Gamified augmented reality campaign helps save the Baltic Sea in a nation-first commercial browser-based augmented reality campaign in K-Citymarket hypermarkets all across Finland.
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    Topics: Case study

    Tere Piim x Eesti Laul - Eurovision tryouts in a milk carton

    Posted by Frida Gullichsen on 11.10.2019
    What do you do when your customers start to lose interest in your product? Do you rebrand yourself to match all the possible trends and buzzwords and do the same again in two years? Or do you add another layer into what you already have to increase your reach and engagement?
     
    The latter is what two Estonian companies, Tere Piim and Eesti Laul, did when their customer base decreased. Their vessel was augmented reality.
     
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    Topics: Case study

    What is WebAR? The basics you should know

    Posted by Frida Gullichsen on 25.9.2019

    Browser-based AR, or WebAR, is augmented reality that can be experienced from your device's browser, straight from your smartphone, tablet, or computer. Why is this such a big deal?

    Because while WebAR means no applications – it also means a more seamless experience for consumers. Augmented reality available from every smartphone browser without app installs - count me in!

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    Topics: Industry insights

    Augmented Easter egg breaks records

    Posted by Frida Gullichsen on 19.6.2019

    When the candy brand Panda decided to use AR to launch their chocolate eggs, the augmented surprise chocolate egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

    We developed an AR experience featuring an animated panda for candy brand Panda and the leading supplier of branded consumer goods Orkla.

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    Topics: Case study

    Augmented audio - the importance of sound in AR

    Posted by Frida Gullichsen on 12.6.2019
    Augmented reality is a concept most are familiar with, most having experienced it in the form of a facial filter on social media, by interacting with 3D objects like furniture or through Pokemon Go. These all involve interacting with augmented reality through visual or tactile cues, but what about sound? Audio brings a level of immersion to AR experiences no visual element can.
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    Topics: Industry insights

    4 examples of how to enhance your event with AR

    Posted by Frida Gullichsen on 9.5.2019

    Attendees want unique and memorable experiences and augmented reality has become a powerful tool for event planners to engage visitors and enrich their experience.

    During the past years, 2018 in particular, we have seen everything from trade shows to music concerts making use of AR to make events just that much more memorable. The question is no longer if brands will find a way to incorporate AR into their events seamlessly, but how.

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    Topics: Industry insights

    Art gate - step into the virtual gallery

    Posted by Frida Gullichsen on 6.3.2019

    The museum's main hall closes down for renovation – what happens to the artwork no one gets to see? They come alive in the Art Gate, a virtual gallery to be visited anywhere, anytime. 

    Art Gate is a portal to the art world. It is accessible anywhere, anytime. It opens a new, virtual world on top of the real world.

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    Topics: Case study

    The world of Twin Peaks in augmented reality

    Posted by Frida Gullichsen on 19.2.2019

    Arilyn invites you to walk through the red velvet curtains into the Red Room and see the world change around you. This is our tribute to David Lynch, his work and the world he created in Twin Peaks.

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    Topics: Case study

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