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Frida Gullichsen

Frida Gullichsen
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Recent Posts

Eurovision tryouts in a milk carton

Posted by Frida Gullichsen on 11.10.2019
A great example of utilising a unique advertising space, the milk carton, in partnership with Estonian milk company Tere, highlighting the contestants of the annual song competition Eesti Laul - the Estonian tryouts for the Eurovision song contest.
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Topics: Case study, Consumer goods, Packaging

Weekly AR ⎪ Oct 4 ⎪ 2019

Posted by Frida Gullichsen on 4.10.2019

What's new in the past week of AR and immersive tech? Haptic touch – nano-thin, visualization of bluetooth and Wi-Fi signals and a another light-weight MR glass contender and more, in this week of Arilyn's AR weekly.

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Topics: AR News

Weekly AR ⎪ Sep 30 ⎪ 2019

Posted by Frida Gullichsen on 2.10.2019

So what's new in AR and immersive tech this week? Well, Facebook is making advancements in hand-tracking on two different fronts, personalised 3D avatars are all the rage as well as drone pilot training with the help of AR. 

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Topics: AR News

What is webAR? – the basics you should know

Posted by Frida Gullichsen on 25.9.2019

WebAR, or as we like to call it, browser-based AR, is Augmented Reality that can be experienced from a mobile browser, straight from your smartphone. Why is this such a big deal? Because while WebAR means no applications – it also means a more seamless experience for consumers. Augmented Reality available from every smartphone browser without app installs. Count me in!

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Topics: AR Technology

Weekly AR ⎪ Sep 20 ⎪ 2019

Posted by Frida Gullichsen on 23.9.2019

What's happened this past week in AR and immersive tech? Well to name a few, we got holographic boardgaming, a new ultra lightweight AR headset and Facebook going Ray Ban for their rumoured AR headset. 

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Topics: AR News

Weekly AR ⎪ Sep 16 ⎪ 2019

Posted by Frida Gullichsen on 16.9.2019

The latest in AR and immersive tech brings us an immersive experience in the Amazon rainforest, AR helping map and size up any and all trees, another haptic advance broadening the playing field of controllers, as well as the release of the Microsoft MR headset, Hololens 2.

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Topics: AR News

Weekly AR ⎪ Sep 6 ⎪ 2019

Posted by Frida Gullichsen on 10.9.2019

The latest in AR and immersive tech brings us a hint that Apple's AR glasses are still in development despite setback rumours, augmented 3D mapping of the future as well as lost items founds with AR as well as yet another military AR application.

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Topics: AR News

Weekly AR ⎪ August 30 ⎪ 2019

Posted by Frida Gullichsen on 2.9.2019

This week in immersive tech gives us two new augmented reality headsets, both on the low-budget range, as well as holographic battlefield planning and news for the future of professional sailing.

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Topics: AR News

Weekly AR ⎪ August 23 ⎪ 2019

Posted by Frida Gullichsen on 23.8.2019

The latest in AR brings you one tech giant challenging another in mapping services, holographic displays going from product to prototype as well as the latest in haptic development.

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Topics: AR News

Weekly AR ⎪ August 16 ⎪ 2019

Posted by Frida Gullichsen on 21.8.2019

Snap's new spectacles, bionic AR vision and the future of radiology among the latest in augmented reality.

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Topics: AR News

About this blog

How to use AR in efficient brand communication and added engagement

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