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Frida Gullichsen

Frida Gullichsen
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Weekly AR ⎪ August 9 ⎪ 2019

Posted by Frida Gullichsen on 9.8.2019

AR weekly news is back with the latest in AR, after our lovely summer vacation. This week's edition will be in two parts, first one below featuring Apple jumping off the AR glasses race, the latest in display technology, neural text-to-speech holograms as well as a Mixed Reality glass newcomer.

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Topics: weeklyAR, News

Weekly AR ⎪ July 1 ⎪ 2019

Posted by Frida Gullichsen on 2.7.2019

The last week in exciting virtual and augmented technology news brings us a new pair of smart glasses, an augmented reality headset, as well as virtual drug discovery. 

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Topics: weeklyAR, News

Weekly AR ⎪ June 24⎪ 2019

Posted by Frida Gullichsen on 24.6.2019

Last week in augmented reality brought us multi-user AR, 2D images spilling out of their frames and smart glasses integrating real-time language translation.

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Topics: weeklyAR, News

Augmented Easter Egg breaks records

Posted by Frida Gullichsen on 19.6.2019

When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented chocolate surprise egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

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Topics: Case study, Consumer goods, Brand marketing

Weekly AR ⎪ June 14⎪ 2019

Posted by Frida Gullichsen on 14.6.2019

In this versatile week in augmented reality, we see AR being used in immersive backdrops on movie sets, preventing oil spills, in electronics prototyping as well as in floating robots in the canals of Amsterdam. 

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Topics: weeklyAR, News

Augmented audio - the importance of sound in AR

Posted by Frida Gullichsen on 12.6.2019

Augmented reality is a concept most are familiar with, most having experienced it in the form of a facial filter on social media, by interacting with 3D objects like furniture or through Pokemon Go. These all involve interacting with augmented reality through visual or tactile cues, but what about sound? Audio brings a level of immersion to AR experiences no visual element can.

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Topics: Audio, Technology

Weekly AR ⎪ June 10⎪ 2019

Posted by Frida Gullichsen on 10.6.2019

The recent week in AR comes with a few acquisitions that may jumpstart new developments in spatial computing as well as realistic video conferencing. This along with an ARkit update now bringing us a new level of occlusion. 

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Topics: weeklyAR, News

Weekly AR ⎪ June 3⎪ 2019

Posted by Frida Gullichsen on 4.6.2019

The latest of late in the world of augmented reality features the launch of the latest Mixed Reality headset from Microsoft, a drawing device from Logitech makes art in VR more natural and an advance set to change the way we use and interact with AR in large spaces. This among more in this week in AR news!

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Topics: weeklyAR, News

Weekly AR ⎪ May 24⎪ 2019

Posted by Frida Gullichsen on 24.5.2019

This week in AR we have the return of Google Glass, one and only light-weight mixed reality focals to be released from Nreal as well as virtual technology tricking our sense and more specifically so our sense of taste.

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Topics: weeklyAR, News

Weekly AR ⎪ May 17⎪ 2019

Posted by Frida Gullichsen on 17.5.2019

So what's new in augmented reality?  Lenovo releases an AR headset, Google Maps AR mode reaches the app and a new immersive medical training app is blowing minds are among the selected AR news this week!

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Topics: weeklyAR, News

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How to use AR in efficient brand communication and added engagement

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