---
title: Arilyn Blog – All things augmented | Frida Gullichsen
description: How to leverage extended reality (XR) in marketing to create engaging brand stories.
---
[](https://arilyn.com/)
# Arilyn Blog
## Frida Gullichsen
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### Recent Posts
## [Ozzy Osbourne – augmented reality on vinyl](https://blog.arilyn.com/ozzy-osbourne-augmented-reality)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 15.1.2020
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There is no more dedicated group of people than fans of a musical artist. All they want is to connect with their idol. Could artists offer that connection to people all around the world without physically being there?
Yes, through augmented reality.
Ozzy Osbourne, the Prince of Darkness, utilised AR to enhance his "See You On The Other Side" limited edition vinyl box set. The unique experience immerses fans in the music and performances spanning decades.
[Read More](https://blog.arilyn.com/ozzy-osbourne-augmented-reality)
5 Comments [Click here to read/write comments](https://blog.arilyn.com/ozzy-osbourne-augmented-reality#comments-listing)
Topics: [Case study](https://blog.arilyn.com/tag/case-study)
## [Augmented reality portal recreates prohibition time café](https://blog.arilyn.com/birger-carlstedt-amos-rex)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 20.12.2019
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A museum is a place, where the past, the present, and the future meet. It is a place, where the visitors dwell in the past to get an insight into the future.
The Amos Rex museum wanted to offer its audience a chance to truly immerse itself in the feeling of history, with the technology of the future.
A 1920’s prohibition time coffee shop, le Chat Doré, was brought to life with an augmented reality portal at the Amos Rex Art Museum in Helsinki.
[Read More](https://blog.arilyn.com/birger-carlstedt-amos-rex)
0 Comments [Click here to read/write comments](https://blog.arilyn.com/birger-carlstedt-amos-rex#comments-listing)
Topics: [Case study](https://blog.arilyn.com/tag/case-study)
## [Gamified WebAR campaign helps save the Baltic Sea](https://blog.arilyn.com/gamified-webar-kcitymarket)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 4.12.2019
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[](https://blog.arilyn.com/gamified-webar-kcitymarket)
People everywhere are becoming more and more aware of environmental questions, but many have trouble finding ways to make an impact. Brands and businesses have a fantastic opportunity to set an example and build trust and engagement while at it.
Gamified augmented reality campaign helps save the Baltic Sea in a nation-first commercial browser-based augmented reality campaign in K-Citymarket hypermarkets all across Finland.
[Read More](https://blog.arilyn.com/gamified-webar-kcitymarket)
0 Comments [Click here to read/write comments](https://blog.arilyn.com/gamified-webar-kcitymarket#comments-listing)
Topics: [Case study](https://blog.arilyn.com/tag/case-study)
## [Tere Piim x Eesti Laul - Eurovision tryouts in a milk carton](https://blog.arilyn.com/tere-piim-eesti-laul)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 11.10.2019
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What do you do when your customers start to lose interest in your product? Do you rebrand yourself to match all the possible trends and buzzwords and do the same again in two years? Or do you add another layer into what you already have to increase your reach and engagement?
The latter is what two Estonian companies, Tere Piim and Eesti Laul, did when their customer base decreased. Their vessel was augmented reality.
[Read More](https://blog.arilyn.com/tere-piim-eesti-laul)
0 Comments [Click here to read/write comments](https://blog.arilyn.com/tere-piim-eesti-laul#comments-listing)
Topics: [Case study](https://blog.arilyn.com/tag/case-study)
## [What is WebAR? The basics you should know](https://blog.arilyn.com/webar-basics-you-should-know)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 25.9.2019
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Browser-based AR, or WebAR, is augmented reality that can be experienced from your device's browser, straight from your smartphone, tablet, or computer. Why is this such a big deal?
Because while WebAR means no applications – it also means a more seamless experience for consumers. Augmented reality available from every smartphone browser without app installs - count me in!
[Read More](https://blog.arilyn.com/webar-basics-you-should-know)
0 Comments [Click here to read/write comments](https://blog.arilyn.com/webar-basics-you-should-know#comments-listing)
Topics: [Industry insights](https://blog.arilyn.com/tag/industry-insights)
## [Augmented Easter egg breaks records](https://blog.arilyn.com/panda-augmented-reality-easter-egg)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 19.6.2019
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When the candy brand Panda decided to use AR to launch their chocolate eggs, the augmented surprise chocolate egg ended up taking Easter by storm with almost half a million scans in just a few weeks.
We developed an AR experience featuring an animated panda for candy brand Panda and the leading supplier of branded consumer goods Orkla.
[Read More](https://blog.arilyn.com/panda-augmented-reality-easter-egg)
1 Comment [Click here to read/write comments](https://blog.arilyn.com/panda-augmented-reality-easter-egg#comments-listing)
Topics: [Case study](https://blog.arilyn.com/tag/case-study)
## [Augmented audio - the importance of sound in AR](https://blog.arilyn.com/augmented-audio)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 12.6.2019
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Augmented reality is a concept most are familiar with, most having experienced it in the form of a facial filter on social media, by interacting with 3D objects like furniture or through Pokemon Go. These all involve interacting with augmented reality through visual or tactile cues, but what about sound? Audio brings a level of immersion to AR experiences no visual element can.
[Read More](https://blog.arilyn.com/augmented-audio)
0 Comments [Click here to read/write comments](https://blog.arilyn.com/augmented-audio#comments-listing)
Topics: [Industry insights](https://blog.arilyn.com/tag/industry-insights)
## [4 examples of how to enhance your event with AR](https://blog.arilyn.com/how-to-enhance-events-with-ar)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 9.5.2019
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Attendees want unique and memorable experiences and augmented reality has become a powerful tool for event planners to engage visitors and enrich their experience.
During the past years, 2018 in particular, we have seen everything from trade shows to music concerts making use of AR to make events just that much more memorable. The question is no longer if brands will find a way to incorporate AR into their events seamlessly, but how.
[Read More](https://blog.arilyn.com/how-to-enhance-events-with-ar)
0 Comments [Click here to read/write comments](https://blog.arilyn.com/how-to-enhance-events-with-ar#comments-listing)
Topics: [Industry insights](https://blog.arilyn.com/tag/industry-insights)
## [Art gate - step into the virtual gallery](https://blog.arilyn.com/art-gate-ateneum)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 6.3.2019
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The museum's main hall closes down for renovation – what happens to the artwork no one gets to see? They come alive in the Art Gate, a virtual gallery to be visited anywhere, anytime.
Art Gate is a portal to the art world. It is accessible anywhere, anytime. It opens a new, virtual world on top of the real world.
[Read More](https://blog.arilyn.com/art-gate-ateneum)
0 Comments [Click here to read/write comments](https://blog.arilyn.com/art-gate-ateneum#comments-listing)
Topics: [Case study](https://blog.arilyn.com/tag/case-study)
## [The world of Twin Peaks in augmented reality](https://blog.arilyn.com/twin-peaks)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 19.2.2019
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[](https://blog.arilyn.com/twin-peaks)
Arilyn invites you to walk through the red velvet curtains into the Red Room and see the world change around you. This is our tribute to David Lynch, his work and the world he created in Twin Peaks.
[Read More](https://blog.arilyn.com/twin-peaks)
0 Comments [Click here to read/write comments](https://blog.arilyn.com/twin-peaks#comments-listing)
Topics: [Case study](https://blog.arilyn.com/tag/case-study)
[All posts](https://blog.arilyn.com/all) [Next](https://blog.arilyn.com/author/frida-gullichsen/page/2)
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### How to use XR in efficient brand communication and added engagement
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