The infamous year of 2020 has changed almost everything in our lives - at least the cultural aspect. Galleries and museums are struggling with the loss of audience and visual artists from not displaying their work.
Today, we're at the dawn of something new, as a visual artist Jani Leinonen is one of the first in the frontline to try out a novel way of displaying art.
Jani Leinonen is one of Finland's most internationally known visual artists. His art evokes emotions towards the current state of the world and triggers conversations around the globe. Among his most famous artworks are the Tony is back! -video series, Hunger King restaurant, and the Ronald McDonald sculptures.
With Leinonen's controversial artwork, well together goes a new way of displaying art: a virtual gallery powered by WebAR.
WebAR, browser-based AR, allows the audience to easily experience culture and art: they simply click on a link leading them to a website. The website then exposes the content on the user's mobile or desktop device.
The WebAR experience is effortless to share, and so the gallery and the artist both can receive high exposure. And, not forgetting that the people craving for art get to experience it safely.
Artists have for long struggled with virtual display platforms, because something of the artworks’ magic is always lost. I've had the privilege to witness first-hand the technological development in companies such as Arilyn and Varjo. These new technologies are now at a place where nothing of the art is missing. Especially when explored with XR glasses. I'm super excited about the future, that's not that far away, where VR and AR will outdo reality.
- Jani Leinonen
Could this be the longed-for solution to ease out galleries and museums in times of social distancing? We believe so.
Enter the virtual gallery from here:
Or scan the QR code below with your smartphone's camera: