Aamu the cat dreams of being a cow. Aamu lives in a milk carton and leaps from the milk carton onto the breakfast table to interact with the user and to be adored. Over the course of several days, Aamu develops from a small kitten to a fully-grown cat and learns new tricks on the way - even how to moo!
|Production||Boutique Animation & Arilyn|
Letting the goodness in with augmented reality
Like Arla's slogan says, the campaign lets the goodness in. Nurturing the kitten and seeing it grow brings the mission of Arla closer to their audience like never before! Augmented reality is the tool to tell the story of Arla's brand or add more information to packages than would be possible with traditional packaging.
Nordic dairy giant Arla launched their first augmented reality campaign with Arilyn. The case is an example of narrative brand storytelling taken to the next level by creating an emotional bond between product and consumer. With the AR experience beginning from milk cartons, users could interact with a 3D cat, adding value to an otherwise generic product category.
Through an AR app, the audience could play with Aamu the cat in daily-changing situations, while making an emotional connection to the product for years to come.
aftermath of the augmented campaign
The campaign was a huge success and loved by the consumers. Aamu the cat will continue to live on with additional AR content and more interactivity.
Isobar Finland created the campaign concept, complete with a compelling and engaging story. Boutique Animation developed the character, assets and animations. Arilyn technology enabled the campaign with interactivity and evolution of the character over time.