Can a brand build engagement so strong it lasts a lifetime? Arla is on a mission to do that, starting from the family breakfast tables all across Finland.
Aamu the cat dreams of being a cow. Aamu lives in a milk carton and leaps onto the breakfast table to interact with children, building a lasting relationship with the dairy brand.
|Production||Boutique Animation & Arilyn|
Letting in the goodness with augmented reality
Like Arla's slogan says, the campaign lets in the goodness. Nurturing the kitten and seeing it grow brings the mission of Arla closer to their audience like never before! Augmented reality is the tool to tell the story of Arla's brand and add more content to product packaging than would be possible with traditional ways.
Nordic dairy giant Arla launched their first augmented reality campaign with Arilyn. The case is an example of narrative brand storytelling taken to the next level by creating an emotional bond between product and consumer. With the AR experience beginning from milk cartons, users could interact with a 3D cat, adding value to an otherwise generic product category.
Through an Arilyn app, the audience could play with Aamu the cat in daily-changing situations. Over several days, Aamu develops from a tiny kitten to a fully-grown cat and learns new tricks on the way - even how to moo! While playing with the cute kitty, the users are making an emotional connection to the product for years to come.
The aftermath of the augmented campaign
The campaign was a huge success and was loved by the consumers. Aamu the cat has continued to live on with additional AR content and more interactivity in Arla's product packaging.
Isobar Finland created the campaign concept, complete with a compelling and engaging story. Boutique Animation developed the character, assets and animations. Arilyn technology enabled the campaign with interactivity and evolution of the character over time.