<img src="https://secure.soma9vols.com/158924.png" alt="" style="display:none;">
    Posted by Liisa Mathlin on 9.2.2021
    Liisa Mathlin
    Find me on:

    Citycon, a leading owner, manager, and developer of mixed-use centers for urban living in the Nordics, is building a new and improved shopping center Lippulaiva in Espoonlahti, Espoo, Finland. Lippulaiva will serve various daily needs - everything from everyday shopping to housing, daycare, and public transport.

    Besides making running everyday errands easier, Citycon is also committed to sustainability. Lippulaiva has opened a virtual showroom to bring the ideology and the still-in-construction shopping center closer to future visitors.



    Client CityconLippulaiva
    AR Production Arilyn


    The objective was to reveal to future visitors how the finished Lippulaiva will appear and tell them about all of the services planned inside and around. Instead of just describing all the great stuff coming together and scheduled to open in spring 2022, the shopping center decided to show them in a virtual showroom powered with WebAR.


    "This is the first time in Finland that augmented reality is used in presenting such a large commercial building to consumers. We wanted to offer a unique possibility for our customers to visit the completed Lippulaiva before it actually is," states Mari Laaksonen, Commercial Director of Citycon Finland, in a press release.


    The virtual showroom displays the features of Lippulaiva - 100 stores, 8 apartment buildings, a metro station, and a bus station, to name a few.

    The showroom also features a 3D model of the completed center and its surroundings. The visitors can walk around the model and even see the buses and metros arriving and leaving. 

    The virtual space's visitors can also travel to the future. By clicking a concept picture on one wall, the visitors can transport themselves into Lippulaiva. In a 360 image, the visitors can easily picture themselves meeting with friends or going jewelry shopping with their significant other.


    WebAR makes green values and sustainability visible

    In addition to visualizing the future shopping center, Lippulaiva wanted to show its green values and sustainable actions. Otherwise invisible but essential recycling systems and renewable energy sources play a big part inside the WebAR experience. 

    The 3D model shows the electric and heating systems, and their operations are further explained on one wall of the virtual space. WebAR enables the shopping center to make its message closer and more understandable to the customers.


    Take a tour in the future - visit Lippulaiva:

    QR Code 4

    Subscribe now

    Topics: Case study Retail AR Technology

    About this blog

    How to use AR in efficient brand communication and added engagement

    We strive to make augmented reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

    We create case studies, guides and how-tos so you can make most of augmented reality. Subscribe to get the latest content straight to your inbox freshly once a week.

    If you have any suggestions on what kind of content we should make to help you on your path, please send us a message. We read each and every one of your suggestions because we are creating content for you.

    Subscribe Here!

    Recent Posts