The Prince of Darkness utilised augmented reality to enhance his "See You On The Other Side" – limited edition vinyl box set. The set contains all of the artist's original solo materials with exclusive video footage and animations to be experienced in augmented reality. The unique experience immerses fans in the music and performances spanning decades.
|Client||Ozzy Osbourne & Sony Music Entertainment|
|Content||Sony Music Entertainment|
“Which is my favourite album? I haven’t made it yet.”
– The Prince of Darkness
See You On The Other Side
The box set contained all of Ozzy Osbourne's 173 solo tracks, including 16 albums on 24 pieces of vinyl, 7” flexi discs and 10 posters, as well as an authenticity certificate personally autographed by the legend himself.
As a cherry on top, the box featured 12 augmented reality experiences. The AR experiences were added on the vinyl covers and on the cover of the box set.
Using augmented reality allowed The Prince´s true fans to interact with the singer straight from the product. The AR content is comprised of music videos, animations and exclusive footage of live performances as well as a hologram of the Prince himself, performing solo for the viewer.
Engaging fans with immersive AR experiences is a surefire way of leaving an impression as well as creating an unforgettable experience for fans to cherish for a lifetime.
The campaign was a huge success, reaching fans worldwide and getting it's fair share of attention in international media, like the Rolling Stone magazine. Ozzy enjoyed the end result just as much as the audience did, although he initially did need some explanation of how cool it all actually would be.