There is no more dedicated group of people than fans of a musical artist. All they want is to connect with their idol. Could artists offer that connection to people all around the world without physically being there?
Yes, through augmented reality.
Ozzy Osbourne, the Prince of Darkness, utilised AR to enhance his "See You On The Other Side" limited edition vinyl box set. The unique experience immerses fans in the music and performances spanning decades.
|Client||Ozzy Osbourne & Sony Music Entertainment|
|Content||Sony Music Entertainment|
See You On The Other Side
The set contains Ozzy Osbourne's original solo materials with exclusive video footage and animations in augmented reality.
The box set contained 173 solo tracks, including 16 albums on 24 pieces of vinyl, 7” flex discs and ten posters, as well as an authenticity certificate personally autographed by the legend himself.
As a cherry on top, the box featured 12 augmented reality experiences. The AR experiences launched from the vinyl covers and the cover of the box set.
Using augmented reality allowed the Prince's true fans to interact with the singer straight from the product. The AR content consisted of music videos, animations and exclusive footage of live performances, and a hologram of the Prince himself, performing solo for the viewer.
Engaging fans with immersive AR experiences is a surefire way of leaving an impression and creating an unforgettable experience for fans to cherish for a lifetime.
The campaign was a huge success, reaching fans worldwide and getting its fair share of attention in international media, like the Rolling Stone magazine. Ozzy enjoyed the end result just as much as the audience did, although he initially did need some explanation of how cool it all actually would be.