---
title: Huawei retail experience - presenting products without products via AR
description: The launch of  Huawei P20 mobile phone was enhanced with an augmented reality retail experience. The retail concept was launched in 12 EMEA countries.
image: https://blog.arilyn.com/hubfs/Huawei_featured.jpg
---

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# Huawei retail experience - presenting products without products via AR

Posted by [Tommi Merelin](https://blog.arilyn.com/author/tommi-merelin) on 8.6.2018

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Product presenting has stayed the same for decades: you enter a store and browse through the products, laying on their display shelves. Now, there is another way.

With augmented reality, the product presenting gets new dimensions and new features. You don't even necessarily need a physical product.

---

| Client | [Huawei](http://www.huawei.com/) |
| --- | --- |
| Production | [Tapaus](https://www.tapaus.fi/en/) & [Arilyn](http://arilyn.com) |

---

Arilyn helped launch the new Huawei P20 mobile phone by creating an augmented reality retail experience. The retail concept was launched in 12 countries across EMEA in spring 2018. With the help of augmented reality, the consumer could take a closer look at all the fine details and cool features of the new device while in-store.

## What was done, and how it all worked out?

We at Arilyn had the privilege of planning and creating the concept for a retail environment with event planning agency [Tapaus](https://www.tapaus.fi). The goal was to present a new product and its features, Huawei P20/P20 Pro, to customers and sales reps engagingly and memorably.

Besides presenting a new product in a new way, Huawei also wanted to emphasise its status as an early adaptor of new tech. The campaign has been a phenomenal success, with vast numbers of consumers downloading the Arilyn app and getting to know the new Huawei P20 up close and personal. Is there a more perfect way to introduce breakthroughs in technology and art to redefine intelligent photography than AR?

Tapaus wrote the script, and Arilyn planned the whole AR experience in our in-house creative studio. The campaign was designed and delivered with our AR platform, Arilyn Manager. The campaign was a success, and the pilot solidified AR as a feature Huawei will continue to use in the future.

---

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