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Posted by Tommi Merelin on 8.6.2018
Tommi Merelin
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Arilyn helped with the launch of the new Huawei P20 mobile phone by creating an augmented reality retail experience. The retail concept was launched in 12 countries across EMEA. With the help of augmented reality, the consumer could take a closer look at all the fine details and cool features of the new device while in-store.


Client Huawei
Production Tapaus & Arilyn

We had the privilege of planning and creating the concept for a retail environment with event planning agency Tapaus. The goal was to present a new product and its features, Huawei P20/P20 Pro, to customers and sales reps in an engaging and memorable way. Huawei also wanted to emphasise their status as an early adaptor of new tech . The campaign has been a phenomenal success with vast numbers of consumers downloading the Arilyn app, and getting to know the new Huawei P20 up close and personal.

Tapaus wrote the script, and Arilyn planned the whole AR experience in our in-house creative studio. The campaign was designed and delivered with our AR platform, Arilyn Manager. The pilot solidified AR as a feature Huawei will continue to use in the future.

Topics: Case study Retail Consumer goods

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