Arilyn Blog

Aqua d'Or wanted young urban adults and digital natives to engage with their brand. More specifically, with their limited-edition holiday season product Sparkles, flavored sparkling water. A visible campaign to spar brand engagement was needed, so what better than to organize a competition in augmented reality!

All marketers around the world are facing the difficulty of being heard. New products emerge every day, and the competition to be the number one is fiercer than ever. How to make sure your product or service is what the audience thinks of first when a need or want arises? 

To reach that, you need to make your messages memorable. Not even the best quality or best price will take you on top of the charts. 

Under the Christmas of 2019 Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.

All the folks currently working in graphic design, advertising and other digital creative fields can already take advantage of augmented reality in their projects, and also as their next differentiating skill set.

Spatial computing, the moving from 2D to 3D, will be the next big thing in computer evolution. Not unlike the shift from print to TV to digital. One of augmented reality's most promising use-case areas is to create experiences for consumers like lenses and animations — the most apparent current revenue opportunity for businesses and the current industry accelerant.

Simon Sinek's first TEDx talk from 2009 is the 3rd most-watched TED talk of all time, clocking at well over 46 million views at the moment. If you haven't watched it already, please do so now. The speech is well worth the twenty minutes.

When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented surprise chocolate egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

An AR experience featuring an animated panda was developed for candy brand Panda and Orkla, leading supplier of branded consumer goods.

Remember the last time a marketing campaign stuck to you? Then answer this simple question: Was it because the visuals were outstanding, or the product and its features so amazing that you still can remember them? Or was it the fact that the campaign somehow moved you from the inside? Out of these two, I can almost guarantee it was the latter. It might have been a great story where you really empathized with the characters or a campaign that resonated with a greater cause.

As in all marketing, content is king. The same naturally applies to AR. So why is it that most of the content we see are flying whales and meaningless, glued-on AR filters? I’m not saying that dinosaurs on your lawn or funny cat whisker filters shouldn’t exist, but AR can be so much more. If you have ever wondered how to augment your business, read on.

Arilyn invites you to walk through the red velvet curtains into the Red Room and see the world change around you. This is our tribute to David Lynch, his work and the world he created in Twin Peaks.