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    Engaging brand experience with AR on water bottle packaging

    Posted by Liisa Mathlin on 29.7.2020

    Aqua d'Or wanted young urban adults and digital natives to engage with their brand. More specifically, with their limited-edition holiday season product Sparkles, flavored sparkling water. A visible campaign to spar brand engagement was needed, so what better than to organize a competition in augmented reality!

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    Topics: Case study, Consumer goods, Packaging, AR marketing

    Create memorable brand experiences with AR marketing

    Posted by Liisa Mathlin on 23.7.2020

    All marketers around the world are facing the difficulty of being heard. New products emerge every day, and the competition to be the number one is fiercer than ever. How to make sure your product or service is what the audience thinks of first when a need or want arises? 

    To reach that, you need to make your messages memorable. Not even the best quality or best price will take you on top of the charts. 

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    Topics: AR marketing

    Branded face filter holiday greeting hidden in WebAR

    Posted by Liisa Mathlin on 22.7.2020

    Under the Christmas of 2019 Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.

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    Topics: Case study, Consumer goods, Packaging, AR marketing

    Why AR should be a marketer's next skill to master?

    Posted by Tommi Merelin on 3.1.2020

    All the folks currently working in graphic design, advertising and other digital creative fields can already take advantage of augmented reality in their projects, and also as their next differentiating skill set.

    Spatial computing, the moving from 2D to 3D, will be the next big thing in computer evolution. Not unlike the shift from print to TV to digital. One of augmented reality's most promising use-case areas is to create experiences for consumers like lenses and animations — the most apparent current revenue opportunity for businesses and the current industry accelerant.

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    Topics: AR marketing

    Gamified WebAR campaign helps save the Baltic Sea

    Posted by Frida Gullichsen on 4.12.2019
    People everywhere are becoming more and more aware of environmental questions, but many have trouble finding real solutions.
     
    Gamified augmented reality helps save the Baltic Sea in a nation-first commercial browser-based augmented reality campaign in K-Citymarket hypermarkets all over Finland.
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    Topics: Case study, Retail, AR marketing

    3 takeaways from Simon Sinek's Start With Why to rock your AR campaign

    Posted by Tommi Merelin on 30.9.2019

    Simon Sinek's first TEDx talk from 2009 is the 3rd most-watched TED talk of all time, clocking at well over 46 million views at the moment. If you haven't watched it already, please do so now. The speech is well worth the twenty minutes.

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    Topics: AR marketing

    Augmented Easter egg breaks records

    Posted by Frida Gullichsen on 19.6.2019

    When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented surprise chocolate egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

    An AR experience featuring an animated panda was developed for candy brand Panda and Orkla, leading supplier of branded consumer goods.

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    Topics: Case study, Consumer goods, AR marketing

    Recipe for success in AR marketing: 1 part curiosity, 2 parts empathy

    Posted by Tommi Merelin on 6.6.2019

    Remember the last time a marketing campaign stuck to you? Then answer this simple question: Was it because the visuals were outstanding, or the product and its features so amazing that you still can remember them? Or was it the fact that the campaign somehow moved you from the inside? Out of these two, I can almost guarantee it was the latter. It might have been a great story where you really empathized with the characters or a campaign that resonated with a greater cause.

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    Topics: AR marketing

    3 simple tips to rock your AR content

    Posted by Tommi Merelin on 18.4.2019

    As in all marketing, content is king. The same naturally applies to AR. So why is it that most of the content we see are flying whales and meaningless, glued-on AR filters? I’m not saying that dinosaurs on your lawn or funny cat whisker filters shouldn’t exist, but AR can be so much more. If you have ever wondered how to augment your business, read on.

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    Topics: AR marketing

    The world of Twin Peaks in augmented reality

    Posted by Frida Gullichsen on 19.2.2019

    Arilyn invites you to walk through the red velvet curtains into the Red Room and see the world change around you. This is our tribute to David Lynch, his work and the world he created in Twin Peaks.

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    Topics: Case study, AR marketing, AR Technology

    About this blog

    How to use AR in efficient brand communication and added engagement

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