Arilyn Blog

Augmented reality is a fantastic tool for engaging marketing and advertising. It's also a medium to immerse audiences to brand content. But, behind these great words, what is it all about? How can anyone experience it? How do you create it? What can it be used for?

 Read on, and we'll answer all your questions! And if not, you can always leave a comment or a question, and we'll dive into that.

In a discussion regarding the Metaverse in the X Reality Day webcast, held in November 2020, something stuck with me. Fifty years ago, making videos was expensive, timely, and demanding. Today, anyone can (and everyone does) run a vlog on Youtube. Similarly, as with video production, the tools for AR creation need to match with the mass's know-how for the technology to become a norm.

An average Joe's platform is needed for marketers and advertisers to have equal access to make AR experiences. No coding, no further understanding of the technology itself. Just easy and fun content creation.

You don't need or even want to know how the image algorithms work in Photoshop, so why should you know the technologies inside an AR platform?

While content is king, augmented reality must then be the emperor, as emperors are generally recognized as having a higher honor and rank than kings. With AR, you’ll be able to offer your audience value those other rulers can’t.

You might be wondering how to get started with augmented reality and how to create that value? If so, this is the article just for you.

The ongoing year has taught us many things in the sense of harnessing technology in keeping contact with our near and dear. Now that the abnormal is the new normal, virtually connecting is crucial not only to every person but also to businesses.

Social distancing creates new challenges to businesses, and overcoming them requires a fresh perspective and new ways of doing things.

The 4th industrial revolution is happening right now. Our smartphones and computers now understand the concept of space. Welcome to spatial computing. We now have a brand new way to utilize the digital content we marketers create every day to match with our surroundings. We can create wholesome experiences, where the physical and the digital seamlessly meet. 

Augmented reality will fill the world with virtual content. As shown by the development of gigantic companies like Facebook and Apple, the future is not far away, as the future is already here. Now is an excellent time to evaluate why AR is such an essential part of marketing and advertising today, and even more so in the future.

Aqua d'Or wanted young urban adults and digital natives to engage with their brand. More specifically, with their limited-edition holiday season product Sparkles, flavored sparkling water. A visible campaign to spar brand engagement was needed, so what better than to organize a competition in augmented reality!

All marketers around the world are facing the difficulty of being heard. New products emerge every day, and the competition to be the number one is fiercer than ever. How to make sure your product or service is what the audience thinks of first when a need or want arises? 

To reach that, you need to make your messages memorable. Not even the best quality or best price will take you on top of the charts. 

Under the Christmas of 2019 Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.

All the folks currently working in graphic design, advertising and other digital creative fields can already take advantage of augmented reality in their projects, and also as their next differentiating skill set.

Spatial computing, the moving from 2D to 3D, will be the next big thing in computer evolution. Not unlike the shift from print to TV to digital. One of augmented reality's most promising use-case areas is to create experiences for consumers like lenses and animations — the most apparent current revenue opportunity for businesses and the current industry accelerant.