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    How to create augmented reality? 6 tips to rock your AR content.

    Posted by Liisa Mathlin on 1.12.2020

    While content is king, augmented reality must then be the emperor, as emperors are generally recognized as having a higher honor and rank than kings. With AR, you’ll be able to offer your audience value those other rulers can’t.

    You might be wondering how to get started with augmented reality and how to create that value? If so, this is the article just for you.

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    Topics: AR marketing, AR Technology

    Why is augmented reality the ultimate medium during social distancing?

    Posted by Liisa Mathlin on 17.11.2020

    The ongoing year has taught us many things in the sense of harnessing technology in keeping contact with our near and dear. Now that the abnormal is the new normal, virtually connecting is crucial not only to every person but also to businesses.

    Social distancing creates new challenges to businesses, and overcoming them requires a fresh perspective and new ways of doing things.

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    Topics: AR marketing

    Create growth with AR marketing

    Posted by Liisa Mathlin on 29.10.2020

    The 4th industrial revolution is happening right now. Our smartphones and computers now understand the concept of space. Welcome to spatial computing. We now have a brand new way to utilize the digital content we marketers create every day to match with our surroundings. We can create wholesome experiences, where the physical and the digital seamlessly meet. 

    Augmented reality will fill the world with virtual content. As shown by the development of gigantic companies like Facebook and Apple, the future is not far away, as the future is already here. Now is an excellent time to evaluate why AR is such an essential part of marketing and advertising today, and even more so in the future.

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    Topics: AR marketing

    Engaging brand experience with AR on water bottle packaging

    Posted by Liisa Mathlin on 29.7.2020

    Aqua d'Or wanted young urban adults and digital natives to engage with their brand. More specifically, with their limited-edition holiday season product Sparkles, flavored sparkling water. A visible campaign to spar brand engagement was needed, so what better than to organize a competition in augmented reality!

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    Topics: Case study, Consumer goods, Packaging, AR marketing

    Create memorable brand experiences with AR marketing

    Posted by Liisa Mathlin on 23.7.2020

    All marketers around the world are facing the difficulty of being heard. New products emerge every day, and the competition to be the number one is fiercer than ever. How to make sure your product or service is what the audience thinks of first when a need or want arises? 

    To reach that, you need to make your messages memorable. Not even the best quality or best price will take you on top of the charts. 

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    Topics: AR marketing

    Branded face filter holiday greeting hidden in WebAR

    Posted by Liisa Mathlin on 22.7.2020

    Under the Christmas of 2019 Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.

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    Topics: Case study, Consumer goods, Packaging, AR marketing

    Why AR should be a marketer's next skill to master?

    Posted by Tommi Merelin on 3.1.2020

    All the folks currently working in graphic design, advertising and other digital creative fields can already take advantage of augmented reality in their projects, and also as their next differentiating skill set.

    Spatial computing, the moving from 2D to 3D, will be the next big thing in computer evolution. Not unlike the shift from print to TV to digital. One of augmented reality's most promising use-case areas is to create experiences for consumers like lenses and animations — the most apparent current revenue opportunity for businesses and the current industry accelerant.

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    Topics: AR marketing

    Gamified WebAR campaign helps save the Baltic Sea

    Posted by Frida Gullichsen on 4.12.2019
    People everywhere are becoming more and more aware of environmental questions, but many have trouble finding real solutions.
     
    Gamified augmented reality helps save the Baltic Sea in a nation-first commercial browser-based augmented reality campaign in K-Citymarket hypermarkets all over Finland.
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    Topics: Case study, Retail, AR marketing

    3 takeaways from Simon Sinek's Start With Why to rock your AR campaign

    Posted by Tommi Merelin on 30.9.2019

    Simon Sinek's first TEDx talk from 2009 is the 3rd most-watched TED talk of all time, clocking at well over 46 million views at the moment. If you haven't watched it already, please do so now. The speech is well worth the twenty minutes.

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    Topics: AR marketing

    Augmented Easter egg breaks records

    Posted by Frida Gullichsen on 19.6.2019

    When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented surprise chocolate egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

    An AR experience featuring an animated panda was developed for candy brand Panda and Orkla, leading supplier of branded consumer goods.

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    Topics: Case study, Consumer goods, AR marketing

    About this blog

    How to use AR in efficient brand communication and added engagement

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