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    AR Weekly | Sept 25 | 2020

    Posted by Liisa Mathlin on 25.9.2020

    Halloween season is knocking on the door, so what better way to go trick-or-treating than with an AR Ghostbusters game?

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    Topics: AR News, Packaging, AR Technology, Entertainment

    AR Weekly | September 11 | 2020

    Posted by Liisa Mathlin on 11.9.2020

    Last week Mario Kart, this week PAC-MAN! Our favorite games from the past are coming to reality.

    Also, the XR field is getting the much-needed privacy framework, a new set of AR glasses arises, and the world's first AR-built motorcycle.

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    Topics: AR News, Culture, AR Technology, Entertainment

    AR Weekly | September 4 | 2020

    Posted by Liisa Mathlin on 4.9.2020

    Real-life Mario Kart is true!

    And so are a global AR alliance, augmented reality windshield, and yet another AR wine. 

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    Topics: Consumer goods, AR News, AR Technology, Entertainment

    AR Weekly | August 28 | 2020

    Posted by Liisa Mathlin on 28.8.2020

    Hold your horses - industry giants are on a roll!

    Alibaba debuts AR driving app, Amazon is improving its AR shopping features, Facebook makes changes into the AR/VR organization, and Apple TV+ takes on AR.

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    Topics: AR News, AR Technology, Entertainment

    AR Weekly | August 21 | 2020

    Posted by Liisa Mathlin on 21.8.2020

    Summer is not over if there AR margaritas. And there are!

    Copy & paste margaritas, art preservation, and classic literature gamified, all possible with augmented reality! Read on to find out more.

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    Topics: AR News, Culture, Entertainment

    Helsinki Synth City Festival's ticket promotion gamified with AR

    Posted by Liisa Mathlin on 19.8.2020

    Helsinki Synth City Festival is an annual music event. The festival is organized by the Helsinki Synth City artist collective, a group of independent, uncompromising, and likeminded artists.

    In 2019, the very first Helsinki Synth City Festival took place in Ääniwalli, Helsinki. The organizers wanted to bring a new wing to the marketing, so an AR-enhanced ticket competition was arranged.

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    Topics: Case study, Culture, Entertainment

    AR Weekly | August 14 | 2020

    Posted by Liisa Mathlin on 14.8.2020

    The global lockdown has increased the need for virtual entertainment, and that's what we'll get. Muse announces a mixed reality virtual stadium experience, Burning Man extends the reality even more, and Nreal's MR glasses shipping this month in Korea on AR Weekly.

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    Topics: AR News, AR Technology, Entertainment

    Augmented reality musical marketing

    Posted by Tommi Merelin on 23.4.2020
    Maybe Happy Ending is a musical about 21st century Seoul, where human-like robots, the helper-bots, are an everyday thing. Two obsolete helper-bots discover that they have a surprising connection that challenges what they believe is possible for themselves, relationships, and love. And thanks to augmented reality, you now have a chance to meet them!
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    Topics: Case study, Culture, Entertainment

    Ozzy Osbourne – augmented reality on vinyl

    Posted by Frida Gullichsen on 15.1.2020

    The Prince of Darkness utilised augmented reality to enhance his "See You On The Other Side" – limited edition vinyl box set. The set contains all of the artist's original solo materials with exclusive video footage and animations to be experienced in augmented reality. The unique experience immerses fans in the music and performances spanning decades.

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    Topics: Case study, Packaging, Entertainment

    Movie promotion with augmented reality

    Posted by Frida Gullichsen on 9.7.2018

    The most expensive film ever made in Finland, the re-make of the Unknown Soldier, is an iconic film based on the book of the same name. A massive movie needs massive marketing.

    When a classic movie gets a re-make, the audience expects great things. The traditional movie marketing acts, such as posters on theatre walls, isn't going to arise an urge in the audience to see the film. The promotion needs to be elevated, and an augmented reality campaign is the way to go.

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    Topics: Case study, Consumer goods, Movies, Culture, Entertainment

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