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    AR Weekly | October 16 | 2020

    Posted by Liisa Mathlin on 16.10.2020

    This week's augmented reality insights bring us both tech and entertainment. AR indeed goes many ways and works in many applications!

    Amazon launches a Halloween AR experience so you can become a pumpkin yourself, Apple takes another step towards the future of AR, and virtual voguing and razzle-dazzle.

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    Topics: AR News, Culture, AR Technology, Entertainment

    AR Weekly | October 9 | 2020

    Posted by Liisa Mathlin on 9.10.2020

    AR looks to the future and travels to the past this week! AR goggles for dogs and an app to turn yourself into a painting or check how you'd look with an ancient Egyptian necklace on you.

    And, as we speak of ancient Egypt, a little tip for some weekend fun made possible with augmented reality.

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    Topics: AR News, Culture, AR Technology, Entertainment

    AR Weekly | October 2 | 2020

    Posted by Liisa Mathlin on 2.10.2020

    The adoption of augmented reality is taking big leaps forward this week!

    Verizon expands 5G Home Internet and offers an AR solution for an easy setup, augmented reality disappeared from the Gartner's Hype Cycle, and, yes, another AR game to brighten our weekends! 

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    Topics: Case study, AR News, AR Technology, Entertainment

    AR Weekly | Sept 25 | 2020

    Posted by Liisa Mathlin on 25.9.2020

    Halloween season is knocking on the door, so what better way to go trick-or-treating than with an AR Ghostbusters game?

    This week also brought us an augmented reality honey water tasting, Apple's AR audio development, and an AR app for the AXR+EXP concert series.

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    Topics: AR News, Packaging, AR Technology, Entertainment

    AR Weekly | September 11 | 2020

    Posted by Liisa Mathlin on 11.9.2020

    Last week Mario Kart, this week PAC-MAN! Our favorite games from the past are coming to reality.

    Also, the XR field is getting the much-needed privacy framework, a new set of AR glasses arises, and the world's first AR-built motorcycle.

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    Topics: AR News, Culture, AR Technology, Entertainment

    AR Weekly | September 4 | 2020

    Posted by Liisa Mathlin on 4.9.2020

    Real-life Mario Kart is true!

    And so are a global AR alliance, augmented reality windshield, and yet another AR wine. 

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    Topics: Consumer goods, AR News, AR Technology, Entertainment

    AR Weekly | August 28 | 2020

    Posted by Liisa Mathlin on 28.8.2020

    Hold your horses - industry giants are on a roll!

    Alibaba debuts AR driving app, Amazon is improving its AR shopping features, Facebook makes changes into the AR/VR organization, and Apple TV+ takes on AR.

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    Topics: AR News, AR Technology, Entertainment

    AR Weekly | August 21 | 2020

    Posted by Liisa Mathlin on 21.8.2020

    Summer is not over if there AR margaritas. And there are!

    Copy & paste margaritas, art preservation, and classic literature gamified, all possible with augmented reality! Read on to find out more.

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    Topics: AR News, Culture, Entertainment

    Helsinki Synth City Festival's ticket promotion gamified with AR

    Posted by Liisa Mathlin on 19.8.2020

    Helsinki Synth City Festival is an annual music event. The festival is organized by the Helsinki Synth City artist collective, a group of independent, uncompromising, and likeminded artists.

    In 2019, the very first Helsinki Synth City Festival took place in Ääniwalli, Helsinki. The organizers wanted to bring a new wing to the marketing, so an AR-enhanced ticket competition was arranged.

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    Topics: Case study, Culture, Entertainment

    AR Weekly | August 14 | 2020

    Posted by Liisa Mathlin on 14.8.2020

    The global lockdown has increased the need for virtual entertainment, and that's what we'll get. Muse announces a mixed reality virtual stadium experience, Burning Man extends the reality even more, and Nreal's MR glasses shipping this month in Korea on AR Weekly.

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    Topics: AR News, AR Technology, Entertainment

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    How to use AR in efficient brand communication and added engagement

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