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    Pop star Sanni in AR enhanced comic

    Posted by Frida Gullichsen on 11.9.2018

    In an August 2018 number of Aku Ankka, the Finnish equivalent to Donald Duck, a story featuring a cartoon look-alike of Finnish superstar Sanni was revealed. The story also featured augmented panels hiding a real life Sanni and a competition to win tickets to her upcoming Arena show.

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    Topics: Case study, Consumer goods, Print media, AR marketing

    Helsingin Sanomat highlights refugee crisis with AR

    Posted by Frida Gullichsen on 13.8.2018

    What happens after a devastating turning point in life? Can evil be forgiven? Finnish photographer Meeri Koutaniemi and Finnish producer Arman Alizad exhibited a series of documentary photos giving people an insight into sufferings around the world. Meeri Koutaniemi’s photographs and installations depicted the violence directed against women in India and Kenya, as well as refugees in Thailand and other parts of the world.

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    Topics: Case study, Print media, Culture

    Augmented journalism

    Posted by Frida Gullichsen on 23.7.2018

    One of Finland's leading newspapers, Helsingin Sanomat highlighted important social issues and quality journalism with a poster-based campaign, where words were turned into poster art. The artwork was enhanced with augmented reality.

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    Topics: Case study, Consumer goods, Print media

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    How to use AR in efficient brand communication and added engagement

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