In an August number of Aku Ankka, the Finnish equivalent to Donald Duck, a story featuring a cartoon look-alike of Finnish superstar Sanni was revealed. The story also featured augmented panels hiding a real life Sanni and a competition to win tickets to her upcoming Arena show.
Topics: Case study, Consumer goods, Print media, AR marketing
What happens after a devastating turning point in life? Can evil be forgiven? Finnish photographer Meeri Koutaniemi and Finnish producer Arman Alizad exhibited a series of documentary photos giving people an insight into sufferings around the world. Meeri Koutaniemi’s photographs and installations depicted the violence directed against women in India and Kenya, as well as refugees in Thailand and other parts of the world.
Topics: Case study, Print media, Culture
Helsingin Sanomat highlighted important social issues and quality journalism with a poster-based campaign.
Topics: Case study, Consumer goods, Print media