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    A new form of display ads arises - Sanoma x Vepsäläinen AR ad

    Posted by Liisa Mathlin on 23.3.2021

    WebAR advertising is coming in hard. It has opened new, much-needed possibilities for advertisers and marketers to interact with their customers, as physical locations have closed and encounters have decreased.

    WebAR enables a new form of advertising: people can see the offerings in their environment before purchasing, just with a push of a button. Or click on a screen, to be more precise. Finnish media house Sanoma teamed up with a furniture company Vepsäläinen to test out this new advertising form.

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    Topics: Case study, Print media, AR marketing, AR Technology

    Nonfiction literature enhanced with AR

    Posted by Liisa Mathlin on 8.7.2020

    Kari Hietalahti and Tommi Korpela are known for their work in the field of acting. For the past years, they have been focusing on their dear hobby: fishing. In the spring of 2020, they published a book about fly fishing.

    In their nonfiction book Perhokalastuksen jäljillä (Incredible fly fishing with Tommi and Hissu), Hietalahti and Korpela dive into the world of fly fishing with the help of augmented reality.

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    Topics: Case study, Print media

    Pop star Sanni in AR enhanced comic

    Posted by Frida Gullichsen on 11.9.2018

    In the times of digitalization, comic books, or books in general, are losing their audience. The physical entertainment providers need to find new ways to engage their audience, and augmented reality is one way to do so.

    In an August 2018 number of Aku Ankka, the Finnish equivalent to Donald Duck, a story featuring a cartoon look-alike of Finnish superstar Sanni was revealed. The story also featured augmented panels hiding a real life Sanni and a competition to win tickets to her upcoming Arena show.

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    Topics: Case study, Print media, AR marketing, Culture

    Helsingin Sanomat highlights refugee crisis with AR

    Posted by Frida Gullichsen on 13.8.2018

    What happens after a devastating turning point in life? Can evil be forgiven? Finnish photographer Meeri Koutaniemi and Finnish producer Arman Alizad exhibited a series of documentary photos giving people an insight into sufferings around the world.

    Arilyn teamed up with Finnish newspaper Helsingin Sanomat, and their design lead Sami Valtere, to create an AR infographic to accompany the exhibition - digging deeper into the current global refugee situation.

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    Topics: Case study, Print media, Culture

    Augmented journalism

    Posted by Frida Gullichsen on 23.7.2018

    One of Finland's leading newspapers, Helsingin Sanomat highlighted important social issues and quality journalism with a poster-based campaign, where words were turned into poster art. The artwork was enhanced with augmented reality.

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    Topics: Case study, Consumer goods, Print media

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