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Pop star Sanni in AR enhanced comic

Posted by Frida Gullichsen on 11.9.2018
Pop star Sanni in AR enhanced comic

In an August number of Aku Ankka, the Finnish equivalent to Donald Duck, a story featuring a cartoon look-alike of Finnish superstar Sanni was revealed. The story also featured augmented panels hiding a real life Sanni and a competition to win tickets to her upcoming Arena show.

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Topics: Case study, Consumer goods, Storytelling, Print media

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