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    Posted by Frida Gullichsen on 10.12.2018
    Frida Gullichsen
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    Exploring a new city can be tricky if you don't know where to go or what to do. And, if you happen to find some beautiful and exciting locations, their story can still stay a mystery. With today's AR technology, more people can find these city gems and learn about their history.

    Visitors of the city tour featuring quintessential Helsinki bars and cafés got to experience real movie magic when classic Aki Kaurismäki movie scenes came to life in their original locations with the help of augmented reality.

    City tour taken to the next level with augmented REALITY

    Finnish travel media company Tripsteri launched a city tour in their travel app, “Kaurismäki joints”. The tour listed classic Helsinki bars, cafés and restaurants featured in movies directed by iconic Finnish movie director Aki Kaurismäki, a well-known and loved director all over the world.

    Together will Arilyn, an idea was born: relive classic scenes, as Aki Kaurismäki movies come to life in Helsinki bars & cafés.

    Watch movie scenes in where they actually took place

    The movies were enhanced with augmented reality through coasters found at bars, cafés and restaurants along the tour.  When scanned, the coasters revealed an old TV displaying the names of the legendary Helsinki joints. When selected, the scene filmed at the joint was displayed on the screen of the TV, giving the viewer an insight in to what the bar looked like decades ago on the movie set.

    A different kind of city tour, enhanced with AR for an unforgettable experience, blending the past and the present and immersing viewers in classic Helsinki joints, which many a legend has frequented over the past decenniums.

    One of the movies featured in the tour, Calamari Union, was also shown at the movie theatre Riviera in Kallio, Helsinki.

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    Topics: Case study Travel Culture

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