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    Posted by Frida Gullichsen on 7.11.2018
    Frida Gullichsen
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    Events are a great way to connect with an audience and present a product. When you interact face-to-face, you'll get the chance to make an impact. However, there's no way you can meet personally with every attendee. So, how can you make a true impact without chit-chatting?

    Arilyn was chosen to bring augmented reality to Huawei's “Who is Huawei” event. The event was aimed at exhibiting the company's past, present and future to the international press. Arilyn was featured heavily in all aspects of the event, beginning with the initial invitation, sent to 80 specially-selected journalists.

    Brand Huawei Mobile
    Agency Tapaus 
    Production Arilyn

    Augmented Reality was employed to enhance all aspects of the guests' experience - rather than being a brief moment in an otherwise ordinary event.

    Making ordinary extraordinary with ar

    AR was incorporated in all aspects of the event, starting with the invite. The invite featured Huawei’s logo animated in AR, inviting the guests to explore the augmented reality pervading the event.

    Following on from this, the journalists were guided through Huawei's history by means of an AR gallery of images depicting the life of the company over the decades.  The event also featured our AR Photo Wall, complete with reindeer, with which the attendees could take pictures.

    To really drive the experience home (literally and figuratively), the guests were given a leaflet they could scan to bring the reindeer back to life whenever, wherever.

    Credits for the campaign

    The event was organised in November 2017 by Tapaus for Huawei Mobile at the Clarion Hotel in Helsinki. Arilyn created the concept and produced the AR experience in accordance with the material provided by Huawei. Tapaus built the exhibition and organised the event.

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    Topics: Case study Consumer goods AR marketing Culture

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