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    Posted by Liisa Mathlin on 4.9.2020
    Liisa Mathlin
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    Real-life Mario Kart is true!

    And so are a global AR alliance, augmented reality windshield, and yet another AR wine. 

    Mario Kart Live: Home Circuit uses real RC cars and augmented reality

    Nintendo has lifted the lid on its next Mario Kart game, launching on the 16th of October. 

    Mario Kart Live: Home Circuit uses real RC cars with cameras attached to them. The user creates their own racecourse in the real world, and the Nintendo Swift operates as a controller for the car.

    The RC car's video feed transfers to your console's screen, with AR elements, such as item boxes and rival races. You can also bound in with a second person for some two-player action. 

    And, while we're at it, some AR rumors have been around Super Nintendo World. Since the very beginning, AR glasses have been rumored to be a part of the Super Nintendo World experience. The land could be gamified with punchable ?-blocks and ways to unlock different features in a mobile app. 

     

    Niantic starts global AR alliance

    The AR hit game Pokémon GO's creator Niantic is starting a global AR alliance with telecommunication companies. The alliance's goal is to prepare and provide high-quality, 5G-ready AR experiences for mobile users worldwide. 

    The first telecommunication companies to hop on board are Verizon, Deutsche Telekom, EE, Globe, Orange, SK Telecton, Softbank, and Telus. The wide variety of companies gives the alliance a broad reach in North America, Europe, Asia, and Australia.

    With the hit games Pokémon GO and Ingress, Niantic already has mapped more than 7 million locations worldwide. The data from the games will support in offering future AR experiences. 

    Niantic_PokemonGO

    Mercedes-Benz reveals redesigned S-Class luxury car with an augmented reality windshield

    It's bigger, more spacious, and it has substantial new tech upgrades, including emergency steering assistance and an augmented reality system that displays turning directions on the windshield.

    It's the new Mercedes Benz S-Class. 

    "With the latest generation, we want to offer our customers innovation, safety, comfort, and quality as never before," states Daimler chairman Ola Källenius. 

    The car features an augmented reality system that displays animated arrows onto the windshield, corresponding to a 77-inch diagonal screen monitor. The new S-Class is planned to hit U.S. dealerships in the first half of 2021.

    Mercedes_Benz_SClass_AR

    Barefoot and Black Eyed Peas band together to launch an AR music experience

    Some weeks ago, we told you about the AR wine by Snoop Dogg. This week, Black Eyed Peas make their move to the AR winery. 

    Starting from this week, consumers can scan the QR code on Barefoot and Black Eyed Peas' Band Together displays in retail locations nationwide (U.S.) for access to the campaign website. From the website, consumers can learn more about the campaign, enter for the chance to win a virtual meet and greet with Black Eyed Peas, and download the new Barefoot Wine AR app. 

    Once in the app, consumers who scan the iconic foot logo on the Barefoot bottle or box hear vocals or instrumentals from the remixed Black Eyed Peas' VIDA LOCA track. With each additional Barefoot product added to the frame, new parts of the song will be added until the full song is heard.

    The users will also see custom animated visuals of Black Eyed Peas with each label scan.

    That's all for today's AR Weekly. See you next time!


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    Topics: Consumer goods AR News AR Technology Entertainment

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