<img src="https://secure.soma9vols.com/158924.png" alt="" style="display:none;">
    Posted by Liisa Mathlin on 13.11.2020
    Liisa Mathlin
    Find me on:

    Feels like the whole year has been a continuous bad-luck-day. Actually, only today, it's Friday the 13th in 2020. But, here we have some positive AR news to share!

    This week brings us an AR DJ set from David Guetta, holographic sports broadcasts, an XR app for on-set direction, an AR smoke sculpture, Nreal's AR glasses set to launch in Japan, and Cadillac joining the AR display club. That's quite a lot, so let's dive in!

    David Guetta DJ set brought to homes by augmented reality

    David Guetta fans get an opportunity to see their favorite DJ perform in the sky. Through Snapchat, Guetta will appear and perform his set from this year's Top 100 DJs Awards.

    To watch the set, open the app, point your device to the sky and select DJ Mag in Lens Explorer. With the DJ Mag lens on, a giant virtual David Guetta will appear in the sky and start banging out his top tunes.

    The AR DJ set gives the fans of Guetta a feeling of an outdoor concert but in the peace and safety of their own home - or yard.


    BT Sport hints at a timeline for augmented reality holographic broadcasts

    BT Sport director of mobile strategy, Matt Stagg, hinted that consumers could be viewing augmented reality holographic broadcasts within the next few years. This hint came upon at the Broadcast Sport Tech Innovation Forum, where Stagg was speaking.

    "I'm very, very confident in the next couple of years you'll be watching sport, dance, or teaching holographically, in full volumetric," Stagg stated.

    The holographic AR broadcasts could include live-action and replay from any angle, sync with live-TV's broadcast feed, and interactive Gfx and statistics panel.

    Besides sports broadcasts, this is a significant step towards, for example, remote education. Think of them demonstrations!


    The Mill launches an XR production app 'Mill Scout'

    Mill Scout is an augmented reality (AR) application for mobile devices that can help directors, creatives, and visual effects supervisors visualize computer-generated characters and objects live on-set. 

    To see the CG content live on set, they need to be downloaded to the app pre-shooting. So, the app works sort of like an AR lens. The app offers heightened creative flexibility and nuance during the on-set direction process. Mill Scout has already been used by brands such as Lexus, Honda, and PlayStation. 

    The app runs completely standalone on iPhone, iPad, and Android, with no other hardware dependencies. Mill Scout is available to creative teams working in collaboration with The Mill.


    Experience Judy Chicago's Smoke Sculpture in AR

    Light Art Space (LAS) has announced the first virtual artwork by an American artist Judy Chicago. The artwork, Judy Chicago Rainbow AR, was launched on 10th November 2020.

    Through the LAS commission, Chicago continues her Atmospheres series, inviting global audiences to experience a newly created Smoke Sculpture in AR.

    "It has been thrilling to work with LAS and International Magic on a new way to bring the experience of my Smoke Sculptures TM to audiences around the world who might not be familiar with my long-standing efforts to soften and feminize the often-harsh, patriarchal world around us. At this moment in time, it seems even more important to offer the opportunity to bathe our environments with light, art, and beauty to inspire hope and, through a visual metaphor, suggest the possibility of positive change." - Judy Chicago, artist

    Judy Chicago Rainbow AR can be downloaded for free from the App Store and Google Play.


    Nreal smartglasses set to launch in Japan

    Following a successful introduction in Korea with LG this summer, Nreal announced a December 1st launch of its Nreal Light glasses in Japan. Compatible with 5G smartphones, pre-orders for Nreal Light can now be made on their Japanese telco partner KDDI's online store. 

    KDDI customers can purchase Nreal Light starting Dec 1, 2020, in KDDI's retail stores throughout Tokyo and pair them with a Sony Xperia 5 II or Samsung Galaxy Note20 Ultra.

    "Nreal Light's launch in Korea's LGUPlus retail stores was Nreal's first real step into the spotlight. You could say after years of sheer hard work, we were ready to prove that the Nreal Light is no longer just a concept but a reality. Throughout the next two quarters, you'll be seeing more of us in more places," said the company representative. 


    Cadillac shows off augmented reality in 2021 Escalade

    The new version of the popular Cadillac Escalade comes with augmented reality navigation. The AR dashboard brings the same kind of directional overlays to Google Maps' Street View.

    The AR directions come with audio navigation prompts and a 38-inch curved OLED display situated directly in front of the steering wheel. The driver can better focus on what's ahead, rather than checking the middle portion of the dashboard.

    Although not as functional as an actual AR windshield that Mercedes has, this is a step for AR coming an essential part of our daily lives.


    That's all for this week. See you next time!

    Subscribe now

    Topics: AR Weekly

    About this blog

    How to use XR in efficient brand communication and added engagement

    We strive to make extended reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

    We create case studies, guides and how-tos so you can make the most of extended reality. Subscribe to get the latest content straight to your inbox freshly once a week.

    Please send us a message if you have any suggestions on what kind of content we should make to help you on your path. We read every one of your suggestions because we are creating content for you.

    Subscribe Here!

    Recent Posts