--- title: AR Weekly | February 11 | 2022 description: McDonald's plans to open virtual restaurants where its customers can order real food to their real homes and the Green Planet AR experience opens in London image: https://blog.arilyn.com/hubfs/weekly_burger_feat.jpg --- [![Arilyn_logo_header_20191119](https://blog.arilyn.com/hs-fs/hubfs/Arilyn_logo_header_20191119.png?width=756&name=Arilyn_logo_header_20191119.png)](https://arilyn.com/) # AR Weekly | February 11 | 2022 Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 11.2.2022 ![Liisa Mathlin](https://blog.arilyn.com/hubfs/Liisa.png) Find me on: [LinkedIn](https://www.linkedin.com/in/liisa-mathlin-44104777/) - [Tweet](https://twitter.com/share) We're soon lovin' it in the Metaverse, too! McDonald's plans to open virtual restaurants where its customers can order real food to their real homes. Also, The Green Planet AR experience opens in London.  Read on! ## [McDonald's opens Metaverse restaurants](https://vrscout.com/news/order-real-food-in-mcdonalds-metaverse-restaurant/) McDonald'shas filed some trademark applications to put its restaurants and McCafe's in the Metaverse.  The trademark applications indicate McDonald's plans to offer a virtual restaurant featuring actual and virtual goods and operate a virtual restaurant featuring home delivery. [Business Insider](https://www.businessinsider.com/mcdonalds-metaverse-virtual-online-restaurant-trademark-delivers-food-web3-nft-2022-2) also reported that the fast-food chain's customers could purchase NFTs to collect, trade, or sell in exchange for virtual goods. [Forbes](https://www.forbes.com/sites/masonbissada/2022/02/09/mcdonalds-files-trademark-for-metaverse-based-virtual-restaurant/?sh=3fa7197c6678) reported that one of the trademarks focuses on entertainment services. That gives McDonald's the ability to host actual and virtual concerts online. Many big brands have started to work on their presence in the Metaverse, but McDonald's is among the very first ones to launch a virtual store where its clients can buy physical items. [![HappyGoggles](https://blog.arilyn.com/hs-fs/hubfs/HappyGoggles.jpeg?width=600&name=HappyGoggles.jpeg)](https://vrscout.com/news/order-real-food-in-mcdonalds-metaverse-restaurant/) ## [The Green Planet AR experience opens its doors in London](https://www.gmw3.com/2022/02/the-green-planet-ar-experience-opens-its-doors-in-london-tomorrow/) An in-person AR experience inspired by BBC's The Green Planet series opened in Piccadilly Circus in London, UK. [BBC announced the Green Planet AR experience a year ago.](https://blog.arilyn.com/ar-weekly-2021-2) The Green Planet AR experience guides the guests through six digitally enhanced environments – from rainforests to freshwater and saltwater worlds to desert landscapes - narrated by none other than Sir David Attenborough. "You'll see that plants can be as aggressive, competitive and dramatic as any living thing on the planet – and how they form intriguing relationships with animals. And you'll discover why plants are so vital for the future of our planet. Your device is a window into a secret world," says Sir David Attenborough in a statement.   That's all for now, see you next time! --- [![Subscribe now](https://no-cache.hubspot.com/cta/default/4528290/253d704a-4e4a-45bf-bd3f-ac27ec892551.png)](https://cta-redirect.hubspot.com/cta/redirect/4528290/253d704a-4e4a-45bf-bd3f-ac27ec892551) Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly) ## About this blog ### How to use XR in efficient brand communication and added engagement We strive to make extended reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember. We create case studies, guides and how-tos so you can make the most of extended reality. Subscribe to get the latest content straight to your inbox freshly once a week. 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