The every-day products have their stable consumer base, that is reliable. Sometimes though, a little shake-up is in place to find new customers and to remind the existing ones, why they should stick with your product. Arla took a chance with an AR campaign.
Aamu the cat, who lives in Arla’s milk cartons, went on a football-themed adventure this World Cup summer of 2018. A football field with a goal and Aamu as a goalie appeared from the carton, inviting everyone to try their goal-scoring skills. High points got a place in the national hall of fame a scored goals also unlocked accessories for Aamu to wear in the next game.
Gamifying a common consumer product with ar
Nordic dairy giant Arla is one of the first to use AR to gamify a common consumer product, in this case milk. Aamu the cat and her virtual adventure inside the milk carton began at the beginning of 2018 and moved to football in the summer.
By swiping the screen, players kicked the ball, and Aamu leapt to defend the goal. Aamu the cat also did some dancing along defending the goal.
aiming for new experiences
Arla aimed to offer new experiences with existing products and entertain current as well as new football fans with the latest tech. The World Cup and the yearly Helsinki Cup were hot topics on summer 2018, and Arla wanted to offer current content.
The campaign was hugely popular and talked about all throughout the summer, with kids all over Finland contributing to the high score board.
Gamifying a product is an easy way to get some lift to a simple every-day thing. AR is the medium to keep your product on top of mind, and even further!