When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented surprise chocolate egg ended up taking Easter by storm with almost half a million scans in just a few weeks.
|Client||Orkla Finland / Panda|
|Agency & Production||Arilyn|
Panda had decided to join the Easter egg game and wanted a way for their launch and product stand out in the deep sea of Easter egg providers. Something new and innovative was needed that would appeal to all kids, as well as strengthening their brand image; augmented reality became the natural choice to make this happen.
All of the Panda Easter eggs featured a sticker and a small picture of Panda inside the surprise box. The image could be scanned with the Arilyn app, and out of the picture leapt a virtual panda, which then jumped off into the air to fly around the room. With every individual scan, the Panda performed different activities, like watering flowers, painting Easter eggs or jumping and dancing around.
Huge success with almost 500.000 impressions
The campaign was widely popular, amassing close to half a million individual scans in the few weeks surrounding Easter. In a country with a population of just 5.5M, this is a significant number to achieve.
Users returned an average of 20 times to watch the panda jot around in front of them, and the egg was even nicknamed the “Panda-Kinder”, referring to the most famous of surprise chocolate eggs. According to our feedback, the surprise was appealing not only to the kids but to people of all ages!
The concept was developed at AR workshops held with Panda’s team. After the content and its appearance was decided upon, the final production and AR development were carried out by Arilyn’s in-house production team.
Making an impact
Using augmented reality as the surprise instead of the usual plastic toys, also meant that the amount of plastic waste was kept at a minimum. A proof that AR can be the spearhead in moving the consumer culture away from disposable plastic to meaningful virtual experiences, without burdening the planet.
The Panda Easter egg -case shows that you don’t always have to go big. Even a small experience can gain success when thoughtfully planned out with a clear goal and target group in mind — of course spiced up with content to suit the brand and product in hand.