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Augmented reality is a fantastic tool for engaging marketing and advertising. It's also a medium to immerse audiences to brand content. But, behind these great words, what is it all about? How can anyone experience it? How do you create it? What can it be used for?

 Read on, and we'll answer all your questions! And if not, you can always leave a comment or a question, and we'll dive into that.

In a discussion regarding the Metaverse in the X Reality Day webcast, held in November 2020, something stuck with me. Fifty years ago, making videos was expensive, timely, and demanding. Today, anyone can (and everyone does) run a vlog on Youtube. Similarly, as with video production, the tools for AR creation need to match with the mass's know-how for the technology to become a norm.

An average Joe's platform is needed for marketers and advertisers to have equal access to make AR experiences. No coding, no further understanding of the technology itself. Just easy and fun content creation.

You don't need or even want to know how the image algorithms work in Photoshop, so why should you know the technologies inside an AR platform?

While content is king, augmented reality must then be the emperor, as emperors are generally recognized as having a higher honour and rank than kings. With AR, you’ll be able to offer your audience value those other rulers can’t.

You might be wondering how to get started with augmented reality and how to create that value? If so, this is the article just for you.

The ongoing year has taught us many things in the sense of harnessing technology in keeping in contact with our near and dear. Now that the abnormal is the new normal, virtually connecting is crucial not only to every person but also to businesses.

Social distancing creates new challenges for businesses, and overcoming them requires a fresh perspective and new ways of doing things.

The 4th industrial revolution is happening right now. Our smartphones and computers now understand the concept of space. Welcome to spatial computing. We now have a brand new way to utilize the digital content we marketers create every day to match with our surroundings. We can create wholesome experiences, where the physical and the digital seamlessly meet. 

Augmented reality will fill the world with virtual content. As shown by the development of gigantic companies like Facebook and Apple, the future is not far away, as the future is already here. Now is an excellent time to evaluate why AR is such an essential part of marketing and advertising today, and even more so in the future.

In the year 2020, we have seen quite a progress in the AR wearables. With many AR, MR, and smart glasses already out there, and many more to come shortly, we offer you an extensive overview of the current state and the near future of cool eyewear!

This is the first edition of our AR glasses roundup including every AR/MR wearable currently on the market and coming soon. We didn't include any VR headsets. The glasses are sorted by category, and wrapped up in a table at the end of this post, including availability. If we missed something, please send us a message, and we'll include them in the next update of our roundup!

AR content is excellent in luring in customers and engaging them in your brand storytelling. Creating AR content might be challenging if you don't have the know-how for 3D and coding.

Luckily, there is a technology that makes creating 3D AR content easier – enter photogrammetry. 

All marketers around the world are facing the difficulty of being heard. New products emerge every day, and the competition to be the number one is fiercer than ever. How to make sure your product or service is what the audience thinks of first when a need or want arises? 

To reach that, you need to make your messages memorable. Not even the best quality or best price will take you on top of the charts. 

The goal of marketing is to answer the need or question for a customer. With more and more people spending more and more time in digital environments and mobile devices, marketing has to follow. 

Marketing has digitalized drastically in the past few years, and marketing efforts are faster, cheaper, and easier to target. Digitalization has also made marketing come to a point where people see thousands of ads and messages every day. Only a handful of them is heard.

The eternal question is: how to stand out from the mass? Some might say, with compelling storytelling. They are not wrong. But how to differentiate your story from the millions of others?

Augmented reality (AR) might often get confused as virtual reality (VR). What is the difference between augmented reality and virtual reality? They're both technologies used by a niche industry of entertainment or gaming and are experienced through funny-looking goggles. Well, not quite so.