---
title: Arilyn Blog – All things augmented | Frida Gullichsen (4)
description: How to leverage extended reality (XR) in marketing to create engaging brand stories. (4)
---
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# Arilyn Blog
## Frida Gullichsen
Find me on:
### Recent Posts
## [Get to know Arilyn – Jari, 3D Trainee](https://blog.arilyn.com/get-to-know-arilyn-jari)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 18.7.2018
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[](https://blog.arilyn.com/get-to-know-arilyn-jari)
Welcome back to our second edition getting to know the faces of Arilyn. This week we have the honour of getting to Jari Hirvikoski, one of our two current trainees! Jari interns as a 3D artist here at Arilyn, part of his studies in interactive media at TAMK, Tampere. He hopes his internship will not only give him the opportunity to learn some new skills in AR but also, coming from Tampere, help him get to know Helsinki both for work and living. Alright so new face, same questions, you know the drill - let's get grilling!
[Read More](https://blog.arilyn.com/get-to-know-arilyn-jari)
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Topics: [People of Arilyn](https://blog.arilyn.com/tag/people-of-arilyn)
## [Movie promotion with augmented reality](https://blog.arilyn.com/movie-promotion-with-augmented-reality)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 9.7.2018
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[](https://blog.arilyn.com/movie-promotion-with-augmented-reality)
When a classic movie gets a re-make, the audience expects great things. The traditional movie marketing acts, such as posters on theatre walls, aren't urging the audience to see the film.
The promotion needs to stand out, and an augmented reality campaign is the way to go.
[Read More](https://blog.arilyn.com/movie-promotion-with-augmented-reality)
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Topics: [Case study](https://blog.arilyn.com/tag/case-study)
## [Get to know Arilyn – Tommi, CMO](https://blog.arilyn.com/get-to-know-arilyn-cmo-tommi-merelin)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 29.6.2018
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[](https://blog.arilyn.com/get-to-know-arilyn-cmo-tommi-merelin)
Let’s welcome one of our newest members, Tommi to team Arilyn! Tommi started at the beginning of April as our CMO, short for Chief Marketing Officer. He has a proven track record of setting startups on their path, and he has a mission to push Arilyn towards new augmented horizons! We thought it would be fun to ask Tommi a batch of random questions, so we could all get to know him a bit better.
[Read More](https://blog.arilyn.com/get-to-know-arilyn-cmo-tommi-merelin)
0 Comments [Click here to read/write comments](https://blog.arilyn.com/get-to-know-arilyn-cmo-tommi-merelin#comments-listing)
Topics: [People of Arilyn](https://blog.arilyn.com/tag/people-of-arilyn)
## [Kitten in a milk carton](https://blog.arilyn.com/kitten-in-a-milk-carton)
Posted by [Frida Gullichsen](https://blog.arilyn.com/author/frida-gullichsen) on 28.5.2018
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[](https://blog.arilyn.com/kitten-in-a-milk-carton)
Can a brand build engagement so strong it lasts a lifetime? Arla is on a mission to do that, starting from the family breakfast tables all across Finland.
Aamu the cat dreams of being a cow. Aamu lives in a milk carton and leaps onto the breakfast table to interact with children, building a lasting relationship with the dairy brand.
[Read More](https://blog.arilyn.com/kitten-in-a-milk-carton)
0 Comments [Click here to read/write comments](https://blog.arilyn.com/kitten-in-a-milk-carton#comments-listing)
Topics: [Case study](https://blog.arilyn.com/tag/case-study)
[Previous](https://blog.arilyn.com/author/frida-gullichsen/page/3) [All posts](https://blog.arilyn.com/all)
## About this blog
### How to use XR in efficient brand communication and added engagement
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