"What the fuck does that mean? 'Ang on, what does augmented reality mean, Sharon."
That is the question to answer; what does augmented, and more broadly, extended reality mean for brands and businesses? Modern-day marketing faces many challenges. How to stand out from all the other messages consumers are bombarded with? How to keep the audience's attention when all they want is to scroll, swipe and skip? How to be the one people will remember at the end of the day?
Extended reality is a way to address these issues. Keep on reading to get some insight on how to leverage XR for business.
"Effective marketing has to stand out, gain the consumers attention, answer to a need, and get the consumer emotionally and cognitively invested."
Oliver Lindahl, Master's thesis, Hanken School of Economics, Department of Marketing
This is nothing new to any marketing professional. And, because of that, the traditional marketing channels make it more challenging by day to stand out. Consumers have seen it all - display ads, blogs, videos, memes. Of course, we shouldn't forget about social media, SEO, and advertising in our marketing efforts. But, if you try to shout more loudly than the next marketer, the potential customers will most likely slip through your fingers.
People - your customers - are actively looking for new experiences. They might even expect them of your brand. We want to flip the question: what if you offered your audience something valuable instead of asking them for things? Instead of shouting SUBSCRIBE! - REGISTER! - BUY!, could you invite people to spend time with you and your brand? In an immersive experience where you can tell your story and take all the time you need.
Brand engagement in immersive and interactive experiences
It's no secret that efficient brand engagement comes from connection and action - when a person actively participates and interacts with a brand. Immersive technologies, or XR, enable brands and businesses to deliver interaction and emotional connection at scale.
XR helps you to tackle the challenges: how to attract, engage, and impact.
Extended reality enables you to spark curiosity and differentiate from all the other available options. Instead of pushing and shouting your message, offer something of value and of interest. Invite your audience on a journey.
XR compels your audience to take action - to look at their environment and digital content with a fresh perspective. It also invites your audience to be a part of your message. When people are actively interacting with your content, they are more likely to stay focused. And further, to remember your message.
You already have the attention, now is your chance to take your time. When you take your audience as an active participant in your brand content, they will feel more connected to you. An emotional connection leaves a lasting impact, and you are one giant step closer to creating a lasting relationship.
How to get there?
To solve modern-day brands and businesses' marketing issues, we have stomped down the path to be more walkable. Whether you are searching for turnkey solutions or lust for building something unique from scratch, you can now easily walk the route.
Extended reality can be many things, and every business has different pain points and goals. In the world of immersive content, one size doesn't fit all. It can indeed be challenging to make sense of what best suits you.
We chewed some of the possibilities down for you. If you cannot find your own from the list, you will always have the option to go custom. Stay tuned as we will release lots of fantastic new concepts for you to choose from.
Pro-tip: subscribe to our weekly newsletter to stay on track with all things new and extended. The subscription form is on the right column of this blog.
Show & Tell - Online Showroom
Extend your presence, showcase your offering or tell a story that resonates. An online virtual showroom is safe and globally accessible through a browser.
4D Product - Augmented reality packaging
Engage your customers by adding an extra dimension to your product or packaging. You can differentiate from your competition and take a step above the shelf space. You can also utilise our partnership with the global packaging giant CCL.
Sales Power-up - Remote sales
Make an impact with an interactive sales pitch or visualise your products remotely in 3D. Differentiate from your competition and be memorable. Make your salesforce LIT AF. So unfair to your competition, it feels like a cheat code.
Magic Dust - XR marketing
XR is not always one-size-fits-all for brands wanting to go big. Do you want to create something truly unique? We offer XR productions from start to finish, at any scale, as standalone or integrated into your marketing campaign. Get real business benefits with immersive consumer activation. Spoiler alert: it's not really magic...
Virtual Art Gallery
If you are an artist, representing an art gallery, or simply a lover of art, we are creating a network just for you. Connecting art and collectors in shared online art experiences. Create online art exhibitions and share them with art lovers to enjoy from the comfort of their web browsers. Forget limits like time and space and extend your art online.
Read more about our proven XR concepts and custom XR campaigns here.
Attract, engage and impact in the new dimension
As a visionary, you have lots of options and lots of possibilities. That is why we have crystallised our mission and offering, so you know what you're getting exactly. You are in the business of making an impact. So are we. We are artists and storytellers in a new and exciting dimension. Together, we can deliver your brand message to your audience with a bang.
Leave your mark.