<img src="https://secure.soma9vols.com/158924.png" alt="" style="display:none;">

    Public artwork comes alive with augmented reality

    Posted by Liisa Mathlin on 3.9.2020

    For Finnish graphic artist Seela Petra, public art means action for collective well-being. Through art, stories about changes in nature, wild youth, child's play, love, and ageing become alive.

    Seela Petra's artwork One Day is a collection of characters and scenes inspired by the Tapiola area in Espoo, Finland. The piece was created in 2019 as a part of Tapiola's new bicycle parking at the AINOA shopping centre, collaborating with Espoo Museum of Modern Art EMMA. Now, the artwork comes alive with augmented reality.

    Read More

    Topics: Case study

    Helsinki Synth City Festival's ticket promotion gamified with AR

    Posted by Liisa Mathlin on 19.8.2020

    Helsinki Synth City Festival is an annual music event. The festival is organised by the Helsinki Synth City artist collective, a group of independent, uncompromising, and like-minded artists.

    In 2019, the very first Helsinki Synth City Festival took place in Ääniwalli, Helsinki. The organisers wanted to bring a new wing to the marketing, so an AR-enhanced ticket competition was arranged.

    Read More

    Topics: Case study

    Contemporary media art enhanced with AR

    Posted by Liisa Mathlin on 12.8.2020

    Pasi Rauhala is a Finnish media artist, who works with 3D, augmented reality, space, ready-made objects, video, photography, installations, and performances. Rauhala's works are often spatial and come into existence with the viewer's presence. 

    Here presented are his AR works: Engine, Concrete Pixel, Flamigos, and Machina de Facto.

    Read More

    Topics: Case study

    Immaterial interior design presented at Habitare

    Posted by Liisa Mathlin on 5.8.2020

    Event attendees want unique and memorable experiences. At the interior design trade fair Habitare 2018 in Helsinki, the fair used augmented reality to place 3D models of Finnish design brand Artek's furniture in and around the space, letting visitors see what they look like in a real environment. 

    Habitare is Finland's most prominent furniture, decor and design event that turned the visitor's fair experience into an adventure with the help of AR.

    Read More

    Topics: Case study

    Aqua d'Or brand experience on AR-enhanced water bottle

    Posted by Liisa Mathlin on 29.7.2020

    Aqua d'Or wanted young urban adults and digital natives to engage with their brand. More specifically, with their limited-edition holiday season product Sparkles, flavoured sparkling water. A visible campaign to spar brand engagement was needed, so what better than to organize a competition in augmented reality!

    The brief "We want to immerse our young consumers in a limited-edition lottery for New Year of 2020", was agreed on. So we set out to create a unique lottery experience to reach maximum engagement in the beverage company's core audience.

    Read More

    Topics: Case study

    Branded face filter holiday greeting hidden in WebAR

    Posted by Liisa Mathlin on 22.7.2020

    Brand engagement is at its strongest when the customers connect and interact with the business. Every business's goal should be to evoke emotions in their audience, and what better way to do that than to place the audience's face to the brand content to spread the joy.

    Under the Christmas of 2019, Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.

    Read More

    Topics: Case study

    Augmented Moomins courage children at hospitals

    Posted by Liisa Mathlin on 15.7.2020

    Finnish health care company Mehiläinen and the Moomin Characters started collaborating in renewing Mehiläinen for Children's brand in February 2019. The co-operation creates a new kind of visibility into children's medical services.

    In May 2019, Mehiläinen joined forces with VR studio Zoan and Arilyn to cheer up kids waiting for their turn at the hospital. AR ignited posters with familiar Moomin characters now lighten up waiting rooms all over Finland.

    Read More

    Topics: Case study

    Nonfiction literature enhanced with AR

    Posted by Liisa Mathlin on 8.7.2020

    Kari Hietalahti and Tommi Korpela are known for their work in the field of acting. For the past years, they have been focusing on their dear hobby: fishing. In the spring of 2020, they published a book about fly fishing.

    In their nonfiction book Perhokalastuksen jäljillä (Incredible fly fishing with Tommi and Hissu), Hietalahti and Korpela dive into the world of fly fishing with the help of augmented reality.

    Read More

    Topics: Case study

    Fiskars Village's history brought into today with AR

    Posted by Liisa Mathlin on 2.7.2020

    Fiskars Village and museum area in Raseborg, Finland, have started their summer season once again. In addition to being a tourist sighting, Fiskars Village is home to over 500 people, so they wanted to tell the Village visitors more about the buildings, the people, and the history of the area.

    They decided to take their storytelling to another level, and AR was their weapon of choice. Together, we created the Fiskars Village Heritage Walk.

    Read More

    Topics: Case study

    HALO Open Art Studio brings art experience right to your living room

    Posted by Liisa Mathlin on 30.6.2020

    In these strange times, when everything is shut down, and we all want to avoid travelling around, the municipality of Tuusula in Finland took a step towards virtual cultural experiences. Together, we created an augmented experience of Halosenniemi, the atelier home of the artist Pekka Halonen. The AR experience, HALO Open Art Studio, was opened to the public on June 17th of 2020.

    Read More

    Topics: Case study

    Content not found

    About this blog

    How to use XR in efficient brand communication and added engagement

    We strive to make extended reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

    We create case studies, guides and how-tos so you can make the most of extended reality. Subscribe to get the latest content straight to your inbox freshly once a week.

    Please send us a message if you have any suggestions on what kind of content we should make to help you on your path. We read every one of your suggestions because we are creating content for you.

    Subscribe Here!

    Recent Posts