Under the Christmas of 2019 Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.
Topics: Case study, Consumer goods, Packaging, AR marketing
Finnish health care company Mehiläinen and the Moomin Characters started collaborating in renewing Mehiläinen for children's brand in February 2019. The co-operation creates a new kind of visibility into children's medical services.
In May 2019, Mehiläinen joined forces with VR studio Zoan and Arilyn to cheer up kids waiting for their turn at the hospital. AR ignited posters with familiar Moomin characters now lighten up waiting rooms all over Finland.
Topics: Case study, Culture
Kari Hietalahti and Tommi Korpela are known for their work in the field of acting. For the past years, they have been focusing on their dear hobby: fishing. In the spring of 2020, they published a book about fly fishing.
In their nonfiction book Perhokalastuksen jäljillä (Incredible fly fishing with Tommi and Hissu), Hietalahti and Korpela dive into the world of fly fishing with the help of augmented reality.
Topics: Case study, Print media
Fiskars Village and museum area in Raseborg, Finland, have started their summer season once again. For Fiskars Village is home for over 500 people besides being a tourist sighting, they wanted to tell the Village visitors more about the buildings, the people, and the history of the area.
Topics: Case study, Culture
HALO Open Art Studio brings art experience right to your living room
In these strange times, when everything is shut down, and we all want to avoid traveling around, the municipality of Tuusula in Finland took a step towards virtual cultural experiences. Together, we created an augmented experience of Halosenniemi, the atelier home of the artist Pekka Halonen. The AR experience, HALO Open Art Studio, was opened to the public on June 17th of 2020.
Topics: Case study, Culture
Remote sales have reached an essential role in many businesses during this spring and early summer. But how can you present your outstanding products without meeting face to face? With an augmented product catalog.
Lappset is the leading outdoor equipment manufacturing company in the world, offering fantastic solutions for playgrounds, outdoor sports, and park furniture. With multiple product categories and tailored services, a modern tool for presenting the possibilities was needed. Lappset already had 3D models of their playground products, so we were to transform them into AR and add them to the catalog.
Topics: Case study
Amos Rex aspires to be an art museum where the past, the present and the future meet. To immerse visitors in a time travel to the past, they made use of the future - augmented reality.
The AR Flashback experience is paving the way for the future AR campaigns and content to come.
Topics: Case study, Culture
Artist Tuomas A. Laitinen combines moving image, sound, light, and glass into chemical and microbial processes. He also works with algorithms to explore the entanglements of human and more-than-human coexistence.
During the years 2016-2019, he has composed some art pieces enhanced with augmented reality. Let us present his artwork.
Topics: Case study, Culture
Digital museum is improving preservation and accessibility with AR
A new digital museum service Digimuseo has launched in May of 2020. Digimuseo aims to make museum content available in an inspiring and safe digital environment and be a user-friendly platform for all consumers and museums.
Up until now, museums in Finland have had a varying state of digital services, depending on their resources. Digimuseo brings a much-needed tool to equal possibilities on preservation and accessibility.
Topics: Case study, Culture
Recycling and circular economy have raised their heads in the past few years. With more recycling options and tools, it may feel overwhelming to know what package goes to which bin, and people are hoping for companies to lead the way. Arla and UPM are stepping up as trailblazers in showing that recycling is both easy and fun.
In Recycling Buddies Arla and UPM joined with Youtuber Roni Back to teach children about recycling and the importance of our everyday actions. Previously presented Aamu the cat takes a new adventure with Luonto+ birds in the augmented world of recycling.
Topics: Case study, Consumer goods, Packaging