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    Kotipizza tells the story of sustainability through extended reality

    Posted by Liisa Mathlin on 11.1.2022

    Sustainability is the word of the day. It is the new normal for all businesses to operate in a way that keeps them and our planet going for generations to come.

    Kotipizza, the Nordic's largest pizza restaurant chain, is committed to acting sustainably in everything it does. The company's mission - to be on the side of good - is now being told through extended reality.

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    Topics: Case study

    Citycon brought an augmented reality minigame to shopping centres

    Posted by Liisa Mathlin on 20.12.2021

    Shopping centres are a crucial part of getting ready for the holiday season. They offer not only a place to get all the necessities but also inspiration and sometimes even fun surprises!

    Citycon is the leading owner, manager, and developer of mixed-use centres for urban living in the Nordics and Baltics. Citycon shopping centres surprised their visitors in 33 shopping centres in 4 countries with an augmented reality adventure in December 2021.

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    Topics: Case study

    Grandiosa's new fan pizza launched with an augmented reality gig

    Posted by Liisa Mathlin on 14.12.2021

    Does pineapple belong to pizza? Yes, say Grandiosa's fans.

    Grandiosa is Finnish homes' go-to-choice for Pizza Fridays. The classic pizza maker now reaches out to its audience with a pizza designed by the fans - and an augmented reality gig.

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    Topics: Case study

    Arla's new XR world invites to explore cows' life on a pasture

    Posted by Liisa Mathlin on 2.12.2021

    The dairy industry has taken giant leaps in animal welfare. The farmers and the producers alike pay more and more attention to ecological and ethical ways and manoeuvres instead of plainly focusing on efficiency. When animals can behave naturally, their welfare is at a higher level.

    But what is natural behavioural for dairy cows? Arla, the Nordic dairy giant, aims to raise awareness around the cows' well-being in its new XR Pasture experience.

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    Topics: Case study

    Viessmann offers freshness in an online extended reality brand space

    Posted by Liisa Mathlin on 19.11.2021

    The world around us is changing at a speed never seen before. Societies, cultures, and markets evolve according to new innovations and trends. Businesses need to keep up with the changing needs and do that sustainably.

    Viessmann is a company aiming for sustainable growth for generations to come. It is Europe's leading supplier of commercial refrigeration and other solutions for more sustainable ways of doing. The company now presents parts of its offering in an extended reality experience.

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    Topics: Case study

    Pepe Deluxé online Art exhibition

    Posted by Liisa Mathlin on 5.11.2021

    What are Panoramal Paranormal Investigations? What kind of equipment do you need to go on a Phantom hunt? Is it more dangerous than they say… or an unorganised exercise in futility?

    Pepe Deluxé's fifth album, The Phantom Cabinet Vol. 1, is a wild collection of psychedelic prog-funk and percussive groove-rock, ripe for the dancefloor, laced with exotica flavours and upbeat songwriting.

    The album, released on October 22nd 2021 by Catskills Records, comes in accompanied by an online exhibition.

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    Topics: Case study

    Lil Nas X album launch with AR - Welcome to Montero Xperience

    Posted by Liisa Mathlin on 23.9.2021

    Lil Nas X is one of the most recognised artists of today; he has broken many boundaries and prejudices in the past. Today, he breaks the boundaries of reality.

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    Topics: Case study

    The mountain can finally come to Mohammad, thanks to online spaces

    Posted by Liisa Mathlin on 9.6.2021

    Showrooms, fair booths, and event marketing are great ways to connect with potential clients. You get a chance to explain your offering, and your audience can ask questions right there and then.

    However, keeping a physical space up and running is a lot of work. Setting up, making sure your swag is in place, there's plenty to give away, and cleaning things up afterwards takes a while.

    In this digital era we live in, one might wonder why there is no option just as engaging but not as high-maintenance. Well, wonder no more, as online spaces are here!

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    Topics: Case study

    Alma Brand Studio's content marketing services in virtual showroom

    Posted by Liisa Mathlin on 30.3.2021

    In marketing and sales, it's always better to show than tell. The new decade began with an unusual situation, which requires unique and novel ways of showing. And telling.

    To improve the advertising sales, Alma Media designed a virtual showroom. The showroom displays and describes the digital content marketing solutions of Alma Media, one of Finland's leading media houses.

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    Topics: Case study

    A new form of display ads arises - Sanoma x Vepsäläinen AR ad

    Posted by Liisa Mathlin on 23.3.2021

    WebAR advertising is coming in hard. It has opened new, much-needed possibilities for advertisers and marketers to interact with their customers, as physical locations have closed and encounters have decreased.

    WebAR enables a new form of advertising: people can see the offerings in their environment before purchasing, just with a push of a button. Or click on a screen, to be more precise. Finnish media house Sanoma teamed up with a furniture company Vepsäläinen to test out this new advertising form.

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    Topics: Case study

    About this blog

    How to use XR in efficient brand communication and added engagement

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