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    Nonfiction literature enhanced with AR

    Posted by Liisa Mathlin on 8.7.2020

    Kari Hietalahti and Tommi Korpela are known for their work in the field of acting. For the past years, they have been focusing on their dear hobby: fishing. In the spring of 2020, they published a book about fly fishing.

    In their nonfiction book Perhokalastuksen jäljillä (Incredible fly fishing with Tommi and Hissu), Hietalahti and Korpela dive into the world of fly fishing with the help of augmented reality.

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    Topics: Case study, Print media

    Fiskars Village's history brought into today with AR

    Posted by Liisa Mathlin on 2.7.2020

    Fiskars Village and museum area in Raseborg, Finland, have started their summer season once again. For Fiskars Village is home for over 500 people besides being a tourist sighting, they wanted to tell the Village visitors more about the buildings, the people, and the history of the area.

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    Topics: Case study, Culture

    HALO Open Art Studio brings art experience right to your living room

    Posted by Liisa Mathlin on 30.6.2020

    In these strange times, when everything is shut down, and we all want to avoid traveling around, the municipality of Tuusula in Finland took a step towards virtual cultural experiences. Together, we created an augmented experience of Halosenniemi, the atelier home of the artist Pekka Halonen. The AR experience, HALO Open Art Studio, was opened to the public on June 17th of 2020.

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    Topics: Case study, Culture

    Lappset invites mankind outdoors with AR

    Posted by Liisa Mathlin on 23.6.2020

    Remote sales have reached an essential role in many businesses during this spring and early summer. But how can you present your outstanding products without meeting face to face? With an augmented product catalog.

    Lappset is the leading outdoor equipment manufacturing company in the world, offering fantastic solutions for playgrounds, outdoor sports, and park furniture. With multiple product categories and tailored services, a modern tool for presenting the possibilities was needed. Lappset already had 3D models of their playground products, so we were to transform them into AR and add them to the catalog. 

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    Topics: Case study

    Art museum uses AR for time travel

    Posted by Liisa Mathlin on 17.6.2020

    Amos Rex aspires to be an art museum where the past, the present and the future meet. To immerse visitors in a time travel to the past, they made use of the future - augmented reality.

    The AR Flashback experience is paving the way for the future AR campaigns and content to come.

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    Topics: Case study, Culture

    Contemporary art enhanced with AR

    Posted by Liisa Mathlin on 3.6.2020

    Artist Tuomas A. Laitinen combines moving image, sound, light, and glass into chemical and microbial processes. He also works with algorithms to explore the entanglements of human and more-than-human coexistence.

    During the years 2016-2019, he has composed some art pieces enhanced with augmented reality. Let us present his artwork.

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    Topics: Case study, Culture

    Digital museum is improving preservation and accessibility with AR

    Posted by Liisa Mathlin on 29.5.2020

    A new digital museum service Digimuseo has launched in May of 2020. Digimuseo aims to make museum content available in an inspiring and safe digital environment and be a user-friendly platform for all consumers and museums.

    Up until now, museums in Finland have had a varying state of digital services, depending on their resources. Digimuseo brings a much-needed tool to equal possibilities on preservation and accessibility.

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    Topics: Case study, Culture

    Recycling gamified with augmented reality

    Posted by Liisa Mathlin on 26.5.2020

    Recycling and circular economy have raised their heads in the past few years. With more recycling options and tools, it may feel overwhelming to know what package goes to which bin, and people are hoping for companies to lead the way. Arla and UPM are stepping up as trailblazers in showing that recycling is both easy and fun.

    In Recycling Buddies Arla and UPM joined with Youtuber Roni Back to teach children about recycling and the importance of our everyday actions. Previously presented Aamu the cat takes a new adventure with Luonto+ birds in the augmented world of recycling.

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    Topics: Case study, Consumer goods, Packaging

    Augmented reality musical marketing

    Posted by Tommi Merelin on 23.4.2020
    Maybe Happy Ending is a musical about 21st century Seoul, where human-like robots, the helper-bots, are an everyday thing. Two obsolete helper-bots discover that they have a surprising connection that challenges what they believe is possible for themselves, relationships, and love. And thanks to augmented reality, you now have a chance to meet them!
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    Topics: Case study, Culture, Entertainment

    Ozzy Osbourne – augmented reality on vinyl

    Posted by Frida Gullichsen on 15.1.2020

    The Prince of Darkness utilised augmented reality to enhance his "See You On The Other Side" – limited edition vinyl box set. The set contains all of the artist's original solo materials with exclusive video footage and animations to be experienced in augmented reality. The unique experience immerses fans in the music and performances spanning decades.

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    Topics: Case study, Packaging, Entertainment

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    How to use AR in efficient brand communication and added engagement

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