Arilyn Blog

The infamous year of 2020 has changed almost everything in our lives - at least the cultural aspect. Galleries and museums are struggling with the loss of audience and visual artists from not displaying their work. 

Today, we're at the dawn of something new, as a visual artist Jani Leinonen is one of the first in the frontline to try out a novel way of displaying art.

We rarely get an opportunity to explore the mysteries of ancient Egypt. Even more rarely, we can immerse ourselves in them. Today we can.

Amos Rex is a museum where the past, the present, and the future meet. In 2020 the museum exhibited the foundation of our society: the glory of Egypt. A never-before-seen experience, a virtual ancient tomb, sends visitors off on a journey thousands of years back in time.

For over a decade, Arabia Street Festival has brought music, food, and art to the streets of the Arabia area in Helsinki, Finland. The annual festival celebrates communality and sustainability, and street art has been in its focus since the beginning. 

13th of its kind, the festival organised on the 5th of September 2020 went online for the first time. In addition to the online program, the festival audience could, and still can, walk around the Arabia area to explore the gorgeous public art. This year, nine street art pieces enhanced with augmented reality decorate the streets and buildings.

For Finnish graphic artist Seela Petra, public art means action for collective well-being. Through art, stories about changes in nature, wild youth, child's play, love, and ageing become alive.

Seela Petra's artwork One Day is a collection of characters and scenes inspired by the Tapiola area in Espoo, Finland. The piece was created in 2019 as a part of Tapiola's new bicycle parking at the AINOA shopping centre, collaborating with Espoo Museum of Modern Art EMMA. Now, the artwork comes alive with augmented reality.

Helsinki Synth City Festival is an annual music event. The festival is organised by the Helsinki Synth City artist collective, a group of independent, uncompromising, and like-minded artists.

In 2019, the very first Helsinki Synth City Festival took place in Ääniwalli, Helsinki. The organisers wanted to bring a new wing to the marketing, so an AR-enhanced ticket competition was arranged.

Pasi Rauhala is a Finnish media artist, who works with 3D, augmented reality, space, ready-made objects, video, photography, installations, and performances. Rauhala's works are often spatial and come into existence with the viewer's presence. 

Here presented are his AR works: Engine, Concrete Pixel, Flamigos, and Machina de Facto.

Event attendees want unique and memorable experiences. At the interior design trade fair Habitare 2018 in Helsinki, the fair used augmented reality to place 3D models of Finnish design brand Artek's furniture in and around the space, letting visitors see what they look like in a real environment. 

Habitare is Finland's most prominent furniture, decor and design event that turned the visitor's fair experience into an adventure with the help of AR.

Aqua d'Or wanted young urban adults and digital natives to engage with their brand. More specifically, with their limited-edition holiday season product Sparkles, flavoured sparkling water. A visible campaign to spar brand engagement was needed, so what better than to organize a competition in augmented reality!

The brief "We want to immerse our young consumers in a limited-edition lottery for New Year of 2020", was agreed on. So we set out to create a unique lottery experience to reach maximum engagement in the beverage company's core audience.

Brand engagement is at its strongest when the customers connect and interact with the business. Every business's goal should be to evoke emotions in their audience, and what better way to do that than to place the audience's face to the brand content to spread the joy.

Under the Christmas of 2019, Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.

Finnish health care company Mehiläinen and the Moomin Characters started collaborating in renewing Mehiläinen for Children's brand in February 2019. The co-operation creates a new kind of visibility into children's medical services.

In May 2019, Mehiläinen joined forces with VR studio Zoan and Arilyn to cheer up kids waiting for their turn at the hospital. AR ignited posters with familiar Moomin characters now lighten up waiting rooms all over Finland.