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    AR gave new life to famous frescoes

    Posted by Frida Gullichsen on 20.8.2018

    Arilyn helped to enhance two classic pieces of art, famous frescoes by Tove Jansson, by bringing fashion journalist Sami Sykkö and nature journalist Minna Pyykkö to explore the frescoes and ponder the feelings, moods and inspirations on show within them.

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    Topics: Case study, Travel, Culture

    Helsingin Sanomat highlights refugee crisis with AR

    Posted by Frida Gullichsen on 13.8.2018

    What happens after a devastating turning point in life? Can evil be forgiven? Finnish photographer Meeri Koutaniemi and Finnish producer Arman Alizad exhibited a series of documentary photos giving people an insight into sufferings around the world. Meeri Koutaniemi’s photographs and installations depicted the violence directed against women in India and Kenya, as well as refugees in Thailand and other parts of the world.

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    Topics: Case study, Print media, Culture

    Greenpeace uses AR to save the Great Northern Forests

    Posted by Frida Gullichsen on 6.8.2018

    This summer Greenpeace launched a campaign to save the Great Northern Forests and their importance to us and our climate change fate. The trees and soils of the Northern Forests are the single largest carbon store on Earth’s land surface, and not as renewable as the forest industry lets consumers believe.

    Greenpeace decided to use augmented reality to globally raise awareness for the Great Northern Forests and their trees.

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    Topics: Case study, AR marketing, AR Technology

    Urban Helsinki stories come to life

    Posted by Frida Gullichsen on 30.7.2018

    A city is more than its buildings and parks. A city is its people and their history.

    City Stories are true stories, told on location, enhanced by AR to give you all the nuances of the setting, both visual and auditive. A stroll around Helsinki has never been more immersive and exciting.

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    Topics: Case study, AR marketing

    Augmented journalism

    Posted by Frida Gullichsen on 23.7.2018

    Helsingin Sanomat highlighted important social issues and quality journalism with a poster-based campaign.

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    Topics: Case study, Consumer goods, Print media

    Movie promotion with Augmented Reality

    Posted by Frida Gullichsen on 9.7.2018

    The most expensive film ever made in Finland, the Unknown Soldier, is an iconic film based on the book of the same name. Pictures from the movie were printed on Valio milk cartons and through the use of Arilyn, the milk cartons transformed into a live preview of the film.

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    Topics: Case study, Consumer goods, Movies

    Hologram boosted milk sales

    Posted by Frida Gullichsen on 2.7.2018

    Many young adults don’t drink milk - and they don’t listen to their parents - but they do listen to music! The solution was to bring music to milk cartons. The songs of Eesti Laul, the Estonian tryouts for the Eurovision Song Contest, were a perfect opportunity for promoting milk consumption.

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    Topics: Case study, Consumer goods, Packaging

    Art beyond the frame

    Posted by Tommi Merelin on 18.6.2018

    Arilyn helped to expose the world beyond one of Finland's most iconic paintings. When scanned with Arilyn AR app, the painting appeared around the user in a 360-degree panorama, providing a more colourful and involved experience.

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    Topics: Case study, Culture

    Huawei retail experience

    Posted by Tommi Merelin on 8.6.2018

    Arilyn helped with the launch of the new Huawei P20 mobile phone by creating an augmented reality retail experience. The retail concept was launched in 12 countries across EMEA. With the help of augmented reality, the consumer could take a closer look at all the fine details and cool features of the new device while in-store.

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    Topics: Case study, Retail, Consumer goods

    Augmented Reality Christmas adventure

    Posted by Tommi Merelin on 4.6.2018

    Have you ever wondered what happens in the department store after the lights go out? The Stockmann department store in Helsinki was filled with Christmas magic. The campaign was a huge success combining real-world Christmas ambience with memorable and playful augmented reality content. 

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    Topics: Case study, Retail

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    How to use AR in efficient brand communication and added engagement

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