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    Contemporary art enhanced with AR

    Posted by Liisa Mathlin on 3.6.2020

    Artist Tuomas A. Laitinen combines moving image, sound, light, and glass into chemical and microbial processes. He also works with algorithms to explore the entanglements of human and more-than-human coexistence.

    During the years 2016-2019, he has composed some art pieces enhanced with augmented reality. Let us present his artwork.

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    Topics: Case study, Culture

    Digital museum is improving preservation and accessibility with AR

    Posted by Liisa Mathlin on 29.5.2020

    A new digital museum service Digimuseo has launched in May of 2020. Digimuseo aims to make museum content available in an inspiring and safe digital environment and be a user-friendly platform for all consumers and museums.

    Up until now, museums in Finland have had a varying state of digital services, depending on their resources. Digimuseo brings a much-needed tool to equal possibilities on preservation and accessibility.

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    Topics: Case study, Culture

    Recycling gamified with augmented reality

    Posted by Liisa Mathlin on 26.5.2020

    Recycling and circular economy have raised their heads in the past few years. With more recycling options and tools, it may feel overwhelming to know what package goes to which bin, and people are hoping for companies to lead the way. Arla and UPM are stepping up as trailblazers in showing that recycling is both easy and fun.

    In Recycling Buddies Arla and UPM joined with Youtuber Roni Back to teach children about recycling and the importance of our everyday actions. Previously presented Aamu the cat takes a new adventure with Luonto+ birds in the augmented world of recycling.

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    Topics: Case study, Consumer goods, Packaging

    Augmented reality musical marketing

    Posted by Tommi Merelin on 23.4.2020
    Maybe Happy Ending is a musical about 21st century Seoul, where human-like robots, the helper-bots, are an everyday thing. Two obsolete helper-bots discover that they have a surprising connection that challenges what they believe is possible for themselves, relationships, and love. And thanks to augmented reality, you now have a chance to meet them!
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    Topics: Case study

    Ozzy Osbourne – augmented reality on vinyl

    Posted by Frida Gullichsen on 15.1.2020

    The Prince of Darkness utilised augmented reality to enhance his "See You On The Other Side" – limited edition vinyl box set. The set contains all of the artist's original solo materials with exclusive video footage and animations to be experienced in augmented reality. The unique experience immerses fans in the music and performances spanning decades.

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    Topics: Case study, Packaging, Entertainment

    Gamified WebAR campaign helps save the Baltic Sea

    Posted by Frida Gullichsen on 4.12.2019
    People everywhere are becoming more and more aware of environmental questions, but many have trouble finding real solutions.
     
    Gamified augmented reality helps save the Baltic Sea in a nation-first commercial browser-based augmented reality campaign in K-Citymarket hypermarkets all over Finland.
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    Topics: Case study, Retail, AR marketing

    Eurovision tryouts in a milk carton

    Posted by Frida Gullichsen on 11.10.2019
    To us all Europeans, the Eurovision song contest has been something to look forward and to cheer on every spring. In the last few years, the contest has been losing interest among the young audience. So, how to engage the young audience back to this continent-wide concept?
     
    A great example of utilizing a unique advertising space, the milk carton, in partnership with Estonian milk company Tere, highlighting the contestants of the annual song competition Eesti Laul - the Estonian tryouts for the Eurovision song contest.
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    Topics: Case study, Consumer goods, Packaging

    Augmented Easter egg breaks records

    Posted by Frida Gullichsen on 19.6.2019

    When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented surprise chocolate egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

    An AR experience featuring an animated panda was developed for candy brand Panda and Orkla, leading supplier of branded consumer goods.

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    Topics: Case study, Consumer goods, AR marketing

    Art gate - step into the virtual gallery

    Posted by Frida Gullichsen on 6.3.2019

    The main hall of a museum closes down for renovation – what happens to the artwork no one gets to see? They come alive in the Art Gate, a virtual gallery to be visited anywhere, anytime. 

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    Topics: Case study, Culture, AR Technology

    The world of Twin Peaks in augmented reality

    Posted by Frida Gullichsen on 19.2.2019

    Arilyn invites you to walk through the red velvet curtains into the Red Room and see the world change around you. This is our tribute to David Lynch, his work and the world he created in Twin Peaks.

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    Topics: Case study, AR marketing, AR Technology

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    How to use AR in efficient brand communication and added engagement

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