Arilyn Blog

AR content is excellent in luring in customers and engaging them in your brand storytelling. Creating AR content might be challenging if you don't have the know-how for 3D and coding.

Luckily, there is a technology that makes creating 3D AR content easier – enter photogrammetry. 

Event attendees want unique and memorable experiences. At the interior design trade fair Habitare 2018 in Helsinki, the fair used augmented reality to place 3D models of Finnish design brand Artek's furniture in and around the space, letting visitors see what they look like in a real environment. 

Habitare is Finland's most prominent furniture, decor and design event that turned the visitor's fair experience into an adventure with the help of AR.

This week's augmented news gives us a wider FOV of HoloLens, OpenXR expanding to multiple devices, AR toothbrush for kids, and a fresh future of AR gaming. 

Aqua d'Or wanted young urban adults and digital natives to engage with their brand. More specifically, with their limited-edition holiday season product Sparkles, flavoured sparkling water. A visible campaign to spar brand engagement was needed, so what better than to organize a competition in augmented reality!

The brief "We want to immerse our young consumers in a limited-edition lottery for New Year of 2020", was agreed on. So we set out to create a unique lottery experience to reach maximum engagement in the beverage company's core audience.

AR Weekly has returned from the summer break! 

This week we have an AR contact lens, Apple's sci-fi virtual touch screen, and LG's plausible AR glasses. Also, I couldn't leave out this last week's news: Snoop Dogg gets his own AR wine!

All marketers around the world are facing the difficulty of being heard. New products emerge every day, and the competition to be the number one is fiercer than ever. How to make sure your product or service is what the audience thinks of first when a need or want arises? 

To reach that, you need to make your messages memorable. Not even the best quality or best price will take you on top of the charts. 

Brand engagement is at its strongest when the customers connect and interact with the business. Every business's goal should be to evoke emotions in their audience, and what better way to do that than to place the audience's face to the brand content to spread the joy.

Under the Christmas of 2019, Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.

The goal of marketing is to answer the need or question for a customer. With more and more people spending more and more time in digital environments and mobile devices, marketing has to follow. 

Marketing has digitalized drastically in the past few years, and marketing efforts are faster, cheaper, and easier to target. Digitalization has also made marketing come to a point where people see thousands of ads and messages every day. Only a handful of them is heard.

The eternal question is: how to stand out from the mass? Some might say, with compelling storytelling. They are not wrong. But how to differentiate your story from the millions of others?

Finnish health care company Mehiläinen and the Moomin Characters started collaborating in renewing Mehiläinen for Children's brand in February 2019. The co-operation creates a new kind of visibility into children's medical services.

In May 2019, Mehiläinen joined forces with VR studio Zoan and Arilyn to cheer up kids waiting for their turn at the hospital. AR ignited posters with familiar Moomin characters now lighten up waiting rooms all over Finland.

This week's AR news update is very techy. ThirdEye collaborates with NuEyes to better the sight, OnePlus launches a new phone at an AR event, and the new Mercedes' AR features revealed. 

Fasten your seatbelts, and let's go!