Arilyn Blog

Augmented reality (AR) might often get confused as virtual reality (VR). What is the difference between augmented reality and virtual reality? They're both technologies used by a niche industry of entertainment or gaming and are experienced through funny-looking goggles. Well, not quite so.

Kari Hietalahti and Tommi Korpela are known for their work in the field of acting. For the past years, they have been focusing on their dear hobby: fishing. In the spring of 2020, they published a book about fly fishing.

In their nonfiction book Perhokalastuksen jäljillä (Incredible fly fishing with Tommi and Hissu), Hietalahti and Korpela dive into the world of fly fishing with the help of augmented reality.

Big news from Google this week!

Google is bringing dinosaurs back to life (not actually but in AR), and acquiring AR glasses company North. Also, some exciting geolocation AR experiences!

Fiskars Village and museum area in Raseborg, Finland, have started their summer season once again. In addition to being a tourist sighting, Fiskars Village is home to over 500 people, so they wanted to tell the Village visitors more about the buildings, the people, and the history of the area.

They decided to take their storytelling to another level, and AR was their weapon of choice. Together, we created the Fiskars Village Heritage Walk.

The municipality of Tuusula in Finland took a step towards virtual cultural experiences in the midst of social distancing and lockdowns.

An immersive experience of Halosenniemi, the atelier home of the artist Pekka Halonen, offers an inclusive online experience to everyone, everywhere and anytime.

This week in the world of augmented reality has given us an insight of AR content becoming more realistic, a new perspective on AR marketing and try-ons, and a view on the future of connection.

Here are updates on ARKit and ARCore, a first-ever try-out AR experience, and Facebook's research towards photorealistic avatars and full body tracking.

Remote sales have reached an essential role in many businesses during social distancing. But how can you present your outstanding products without meeting face-to-face? With an augmented product catalogue.

Lappset is the leading outdoor equipment manufacturing company in the world, offering fantastic solutions for playgrounds, outdoor sports, and park furniture. With multiple product categories and tailored services, a modern tool for presenting the possibilities was needed. Lappset already had 3D models of their playground products, so we were to transform them into AR and add them to the catalogue. 

This week's AR news is coming in a day early because it is the midsummer celebration weekend here in Finland. Sunshine all day round!

So here are updates to AR wearables, Bose dropping out of AR, Amazon developing social distancing tech, and Pokémon Go building a 3D scan of the world.

Amos Rex aspires to be an art museum where the past, the present and the future meet. To immerse visitors in a time travel to the past, they used the future - augmented reality.

The AR Flashback experience is paving the way for future AR campaigns and content to come.

This week's news in augmented reality is genuinely groundbreaking! History is made in Johns Hopkins hospital with their first-ever AR surgery, Apple files patent for projecting images onto your eyeballs, a study shows 26% U.S. adults use AR, and a weather channel adds a new dimension to broadcasts with AR.