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    Posted by Liisa Mathlin on 9.6.2021
    Liisa Mathlin
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    Showrooms, fair booths, and event marketing are great ways to connect with potential clients. You get a chance to explain your offering, and your audience can ask questions right there and then.

    However, keeping a physical space up and running is a lot of work. Setting up, making sure your swag is in place, there's plenty to give away, and cleaning things up afterwards takes a while.

    In this digital era we live in, one might wonder why there is no option just as engaging but not as high-maintenance. Well, wonder no more, as online spaces are here!

    Like physical environments, virtual spaces can be used for many purposes - from a showroom to an art experience to an environmental statement.

    An online 3D space is a real business benefit

    When thinking about business, it's all about presenting. Whether it's showcasing the products and services you offer or explaining the value and benefits behind them, you need to make sure your message is loud and clear. An online space enables you to present everything you need in a single session and guide your audience to the next steps.

    An online space is easy to maintain - no construction work, no cleaning, no worrying if the items are in place and available. Your message will be within reach and open at all times and to everyone, everywhere.

    A virtual space is accessible and shareable - and super entertaining! Your audience can interact with your content, and they are more likely to remember your story for longer.

    Alma Brand Studio's content marketing services in a virtual showroom

    In marketing and sales, it's always better to show than tell. The new decade began with an unusual situation, which required unique and novel ways of showing. And telling.

    Alma Media created a virtual showroom to showcase its content marketing solutions. The showroom is run by WebAR and consists of two rooms: the first introduces the content marketing services at Alma Brand Studio and the second one showcases customer cases.

    Read more from here.


    WebAR makes sustainability visible - virtual visit to Lippulaiva

    Citycon, a leading owner, manager, and developer of mixed-use centres for urban living in the Nordics built a new and improved shopping centre, Lippulaiva, in Espoonlahti, Espoo, Finland. Lippulaiva serves various daily needs - everything from everyday shopping to housing, daycare, and public transport.

    Besides making running everyday errands easier, Citycon is also committed to sustainability. Lippulaiva opened an online showroom to bring the ideology and the at the time still-in-construction shopping centre closer to future visitors.

    "This is the first time in Finland that extended reality is used in presenting such a large commercial building to consumers. We wanted to offer a unique possibility for our customers to visit the completed Lippulaiva before it actually was," stated Mari Laaksonen, Commercial Director of Citycon Finland, in a press release.

    Read more from here.

    An online space brings your content closer to your audience

    Experiences are what drive us all. We want to feel connected to others and engage in interaction. Being connected and interacting with others and our surroundings makes us feel. Emotions play a massive part in making decisions, and emotions are what we need to hit when selling our cause. 

    The lockdowns a couple of years back restricted us from feeding our hunger for connection and interaction. We were all bombarded with ads and messages every day, but we rarely got a kick out of them. 

    Virtual spaces made an exception. They enabled experiences, connection, and interaction remotely. And they still do, as our behaviour and the whole world has changed for good.

    Welcome to Hell! Kalevi Helvetti online art exhibition

    Kalevi Helvetti is an outsider artist from Helsinki. He is the alter-ego of guitarist Pertti Kurikka from a legendary Finnish punk band, PKN.

    Kalevi Helvetti is also a promoter of equality, diversity, and punk attitude. The band's cultural production space for outsider art and culture Pertti's Choice is the first social enterprise in Finland founded by disabled people.

    Kalevi Helvetti's artwork is inspired by Hell, the Bible, death, skeletons, dangerous animals, and diseases. All of them are now presented in his very own Hell: Kalevi Helvetti virtual art gallery.

    Read more from here.

    Displaying art is at the dawn of new: Jani Leinonen online art exhibition

    The infamous year of 2020 changed almost everything in our lives - at least the cultural aspect. Galleries and museums were struggling with the loss of audience and visual artists from not displaying their work. 

    Back then, we were at the dawn of something new, as a visual artist, Jani Leinonen, was at the frontline to try out a novel way of displaying art.

    Read more from here.

    The glory of Egypt shines again in AR

    We rarely get an opportunity to explore the mysteries of ancient Egypt. Even more rarely, we can immerse ourselves in them. A few years back, we could.

    Amos Rex is a museum where the past, the present, and the future meet. In 2020, the museum exhibited the foundation of our society: the glory of Egypt. A never-before-seen experience, a virtual ancient tomb, sent visitors off on a journey thousands of years back in time.

    Read more from here.

    HALO Open Art Studio brings art experience right to your living room

    The municipality of Tuusula in Finland took a step towards accessible, online cultural experiences. Together, we created an augmented experience of Halosenniemi, the atelier home of the artist Pekka Halonen. 

    Halonen's studio opened to the public in the 1950s as a museum dedicated to Pekka Halonen and his life and art. In 2020, the studio took a step into the future as the AR experience HALO Open Art Studio.

    Read more from here.

    Digital museum is improving preservation and accessibility with XR

    A new digital museum service, Digimuseo, launched in May 2020. Digimuseo aims to make museum content available in an inspiring and safe digital environment and offers user-friendly platforms for all consumers and museums.

    Up until now, museums in Finland have had varying digital services, depending on their resources. Digimuseo brings a much-needed tool to equal possibilities on preservation and accessibility.

    Read more from here.


    Art gate - step into the virtual gallery

    In Helsinki, Finland, the main gallery of the Ateneum Art Museum was closed in March 2020 for a light renovation. The museum decided to not let visitors or the artworks themselves suffer. Hence, they created a virtual gallery where the art could be seen and admired for the duration of the renovation.

    Bridging the gap between century-old painting and virtual technology with the Art Gate, accessible through your phone or tablet from wherever you are.

    Read more from here.

    A virtual experience that is out of this world but real

    Online 3D spaces allow us to play with physics. When creating a new platform for display, we don't have to settle for reality. And when the presentation is a bit abnormal, it will leave a more lasting impact.

    The world of Twin Peaks in augmented reality

    We have long strived to provide tools for storytellers. In this project, we created a virtual 3D space inspired by the famous TV series Twin Peaks that would allow you to step into another world and marvel at its wonders.

    "This project was created as an AR gate, a virtual gate you can walk through and experience an alternate reality. A kind of portal and also an homage to the work of David Lynch and the alternate worlds he created. This was only the first step, but I can hardly contain myself thinking about the future of using AR for narrative storytelling may bring," described Arilyn's Creative Director Otso Kähönen.

    Read more from here.

    Greenpeace uses AR to save the Great Northern Forests

    In the summer of 2018, Greenpeace launched a campaign to save the Great Northern Forests. The trees and soils of the Northern Forests are the single largest carbon store on Earth's land surface and are not as renewable as the forest industry lets consumers believe.

    Greenpeace decided to use augmented reality to raise awareness for the Great Northern Forests and their trees. They invited people from all over the world to walk into the Great Northern Forests. 

    Read more from here.


    Reaching, attracting, engaging, and impacting an audience with a virtual space is as easy as it gets. Integrate to your website or create a standalone experience, as shareable and accessible as a website.

    Online spaces enable the mountain to come to Mohammad - the mountain being your content and Mohammad being your audience. Give Mohammad a break - move the mountain!

    Contact us, and let's make it happen!

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    Topics: Case study

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