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    Movie promotion with augmented reality

    Posted by Frida Gullichsen on 9.7.2018

    When a classic movie gets a re-make, the audience expects great things. The traditional movie marketing acts, such as posters on theatre walls, aren't urging the audience to see the film.

    The promotion needs to stand out, and an augmented reality campaign is the way to go.

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    Topics: Case study

    Art beyond the frame

    Posted by Tommi Merelin on 18.6.2018

    Classic paintings that are known and loved by everyone can often be taken for granted. Sometimes they need a lift to remind the audience why they indeed are iconic.

    Arilyn helped to expose the world beyond one of Finland's most iconic paintings. When scanned with the Arilyn app, the painting appeared around the user in a 360-degree panorama, providing a more colourful and involved experience.

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    Topics: Case study

    Huawei retail experience - presenting products without products via AR

    Posted by Tommi Merelin on 8.6.2018

    Product presenting has stayed the same for decades: you enter a store and browse through the products, laying on their display shelves. Now, there is another way.

    With augmented reality, the product presenting gets new dimensions and new features. You don't even necessarily need a physical product.

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    Topics: Case study

    Augmented reality Christmas adventure

    Posted by Tommi Merelin on 4.6.2018

    Have you ever wondered what happens in the department store after the lights go out? During the holiday season of 2017, the Stockmann department store in Helsinki was filled with Christmas magic.

    The campaign combined real-world Christmas ambience with memorable and playful augmented reality content. 

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    Topics: Case study

    Kitten in a milk carton

    Posted by Frida Gullichsen on 28.5.2018

    Can a brand build engagement so strong it lasts a lifetime? Arla is on a mission to do that, starting from the family breakfast tables all across Finland.

    Aamu the cat dreams of being a cow. Aamu lives in a milk carton and leaps onto the breakfast table to interact with children, building a lasting relationship with the dairy brand.

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    Topics: Case study

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