Arilyn Blog

Exploring a new city can be tricky if you don't know where to go or what to do. And, if you happen to find some beautiful and exciting locations, their story can still stay a mystery. With today's AR technology, more people can find these city gems and learn about their history.

Visitors of the city tour featuring quintessential Helsinki bars and cafés got to experience real movie magic when classic Aki Kaurismäki movie scenes came to life in their original locations with the help of augmented reality.

Events are a great way to connect with an audience and present a product. When you interact face-to-face, you'll get the chance to make an impact. However, there's no way you can meet personally with every attendee. So, how can you make a true impact without chit-chatting?

Arilyn brought augmented reality to Huawei's “Who is Huawei” event. The event exhibited the company's past, present and future to the international press. 

In the times of digitalisation, comic books, or books in general, are losing their audience. Physical entertainment providers need to find new ways to engage their audience, and augmented reality is one way to do so.

In an August 2018 number of Aku Ankka, the Finnish equivalent to Donald Duck revealed a story featuring a cartoon look-alike of Finnish superstar Sanni. The story also featured augmented panels hiding a real-life Sanni and a competition to win tickets to her upcoming Arena show.

The everyday products have a stable and reliable consumer base. Sometimes though, a little shake-up is in place to find new customers and remind the existing ones why they should stick with your product. Arla took a chance with an AR campaign.

Aamu the cat, who lives in Arla’s milk cartons, went on a football-themed adventure this World Cup summer of 2018. A football field with a goal and Aamu as a goalie appeared from the carton, inviting everyone to try their goal-scoring skills. 

Art is an essential medium to tell history and stories. However, no matter how interesting the narrative told, often times the story of the art itself stays hidden. Augmented reality makes it visible.

Arilyn helped to enhance two classic pieces of art, famous frescoes by Tove Jansson, by bringing fashion journalist Sami Sykkö and nature journalist Minna Pyykkö to explore the frescoes and ponder the feelings, moods and inspirations on show within them.

What happens after a devastating turning point in life? Can evil be forgiven?

Finnish photographer Meeri Koutaniemi and Finnish producer Arman Alizad exhibited a series of documentary photos giving people an insight into suffering around the world. We enhanced the project with augmented reality to showcase more than just numbers.

Greenpeace launched a campaign to save the Great Northern Forests and their importance to us and our climate change fate. The trees and soils of the Northern Forests are the single largest carbon store on Earth’s land surface, and not as renewable as the forest industry lets consumers believe.

Greenpeace decided to use augmented reality to globally raise awareness for the Great Northern Forests and their trees.

A city is more than its buildings and parks. A city is its people and their history.

City Stories are true stories, told on location, enhanced by AR to give you all the nuances of the setting, both visual and auditive. A stroll around Helsinki has never been more immersive and exciting.

Can 13 images actually tell us more than millions of words?

Finland's leading newspaper, Helsingin Sanomat, highlighted important social issues and quality journalism with a poster-based campaign, where augmented reality turned words into poster art and experiences to engage the Finns.

When a classic movie gets a re-make, the audience expects great things. The traditional movie marketing acts, such as posters on theatre walls, aren't urging the audience to see the film.

The promotion needs to stand out, and an augmented reality campaign is the way to go.