Arilyn Blog

In Easter 2019, the confectionery brand Panda® introduced the Finnish people to a new, innovative chocolate surprise egg option. Panda®, entering the immensely competed Easter egg game, needed something to stand out. An AR (augmented reality) surprise came to be and transformed with new gamified elements each year.

On Easter 2024, the Panda® chocolate egg will surprise you with more content than ever before!

Experiential marketing is a highly effective way to engage customers and improve client loyalty. It takes the audience in the centre of brand messaging rather than pushing through in the ocean of ads. 

Interactions are at the heart of experiential marketing; a brand directly encourages its audience to participate in a brand experience. Involving your customers in your story makes them feel connected to you rather than sold to.

Creating experiences for your audience and making a lasting impact might sound arduous, but it doesn't have to be! Immersive and interactive online spaces enable you to present your offering and tell your story in a way that is exciting, engaging, and memorable.

We wouldn't be where we are today without our visionary partners and brave customers - the trendsetters who implement XR as a key part of their business.

Next up in Arilyn's 10th birthday celebration, we hear from some trailblazers their take on how immersive technologies seamlessly work in their mission to leave a lasting impact.

Along Arilyn's decade-long journey, many things have changed. Extended reality technologies have taken massive leaps, as have businesses' interest in immersive and interactive online content.

How did it all start? What has happened during the decade-long journey? Where will this adventure lead to?

From the tech point of view, let's hear from Arilyn's founder & Chair of the Board, Otto.

During the past ten years, Arilyn has worked with clients from various industries and countries in over 500 XR campaigns. Combining creative technologies with storytelling has been the cornerstone since the beginning. 

Finding new ways to tell stories has been a particular interest for Arilyn's founder & Creative Director, Otso.

Let's hear from him about some of the most memorable cases!

Next week, Arilyn will turn 10 years old! Birthdays are traditionally a good time for reflection, so that's what we'll do this week. As per tradition, Arilyn's founders took some time to glimpse the past, ponder the present, and gaze at the future.

How did it all start? What has happened during the decade-long journey? Where will this adventure lead to?

Life nowadays is filled with all sorts of needs and hopes. No one knows this better than Ari. Luckily, there is a secret aid to meet all of his wishes. 

The Finnish hypermarket K-Citymarket launched a campaign to make the everyday struggles of Finnish families more easily overcome. Every challenge can be handled with Citymarket - and Ari. 

The term Metaverse has found its way from nerds' and scifisists' coves to the tables of every knowledgeable marketer, advertiser and brander.

We should once again get excited over something new, and make immersive content, create viral social media filters, or, at the bare minimum, organise virtual events. But they just don't fit into our workflow. Even our TikTok channel that we set up last year is shouting in the silence. Our brand is not a trailblazer or a trendsetter. Plus, we're always busy.

Helsinki Photo Festival brought David Lynch's photography exhibition Infinite Deep to Finland in the autumn of 2022. The world-famous film director's most eager fans could get in the mood with a sneak peek online art exhibition.